Ulta Beauty
ULTA
1,090 hedge funds and large institutions have $23B invested in Ulta Beauty in 2026 Q1 according to their latest regulatory filings, with 127 funds opening new positions, 389 increasing their positions, 403 reducing their positions, and 132 closing their positions.
27% more call options, than puts
Call options by funds: $952M | Put options by funds: $750M
1.17% more ownership
Funds ownership: 96.54% → 97.71% (+1.2%)
3% less repeat investments, than reductions
Existing positions increased: 389 | Existing positions reduced: 403
4% less first-time investments, than exits
New positions opened: 127 | Existing positions closed: 132
3% less funds holding
Funds holding: 1,119 → 1,090 (-29)
11% less capital invested
Capital invested by funds: $25.7B → $23B (-$2.72B)
50% less funds holding in top 10
Funds holding in top 10: 14 → 7 (-7)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
DAM
Diamant Asset Management
Ridgefield,
Connecticut
|
+$936M |
| 2 |
Sanders Capital
West Palm Beach,
Florida
|
+$410M |
| 3 |
AQR Capital Management
Greenwich,
Connecticut
|
+$131M |
| 4 |
CC
Cartenna Capital
Stamford,
Connecticut
|
+$103M |
| 5 |
Qube Research & Technologies (QRT)
London,
United Kingdom
|
+$86M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Marshall Wace
London,
United Kingdom
|
-$304M |
| 2 |
AM
AGF Management
Toronto,
Ontario, Canada
|
-$222M |
| 3 |
Corient Private Wealth
Miami,
Florida
|
-$147M |
| 4 |
1832 Asset Management
Toronto,
Ontario, Canada
|
-$140M |
| 5 |
Squarepoint
New York
|
-$111M |
ULTA Hedge Fund Activity: Q1 2026 in Review
1,090 of the 8,130 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q1 2026, worth a combined $23B — down 11% from $25.7B a quarter earlier.
Sellers outnumbered buyers: 132 funds closed out of ULTA and 127 opened new positions — a net loss of 5 holders — while 403 trimmed existing stakes and 389 added.
The largest buyer was Diamant Asset Management, adding an estimated $936M. The largest seller was Marshall Wace, cutting an estimated $304M.
- 1,090 institutional investors held Ulta Beauty (ULTA) as of Q1 2026, down from 1,119 in Q4 2025.
- Funds reported $23B of Ulta Beauty stock for Q1 2026, down 11% quarter-over-quarter.
- 127 funds opened new Ulta Beauty positions in Q1 2026 and 132 closed out, a net change of -5 holders.
- The largest Ulta Beauty buyer in Q1 2026 was Diamant Asset Management, an estimated $936M added.
- The largest Ulta Beauty seller in Q1 2026 was Marshall Wace, an estimated $304M sold.
Based on aggregated 13F filings for Q1 2026.