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Ulta Beauty
ULTA

1,061 hedge funds and large institutions have $23.1B invested in Ulta Beauty in 2025 Q3 according to their latest regulatory filings, with 137 funds opening new positions, 356 increasing their positions, 392 reducing their positions, and 95 closing their positions.

New
Increased
Maintained
Reduced
Closed

44% more first-time investments, than exits

New positions opened: 137 | Existing positions closed: 95

18% more funds holding in top 10

Funds holding in top 10: 11 → 13 (+2)

15% more capital invested

Capital invested by funds: $20B → $23.1B (+$3.09B)

3% more funds holding

Funds holding: 1,033 → 1,061 (+28)

0.73% less ownership

Funds ownership: 95.02% → 94.29% (-0.73%)

9% less repeat investments, than reductions

Existing positions increased: 356 | Existing positions reduced: 392

14% less call options, than puts

Call options by funds: $815M | Put options by funds: $944M

Holders
1,061
Holders Change
+28
Holders Change %
+2.71%
% of All Funds
13.93%
Holding in Top 10
13
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+18.18%
% of All Funds
0.17%
New
137
Increased
356
Reduced
392
Closed
95
Calls
$815M
Puts
$944M
Net Calls
-$130M
Net Calls Change
+$90.1M

Top Buyers

1
Holocene Advisors
Holocene Advisors
New York
+$150M
2
Citadel Advisors
Citadel Advisors
Florida
+$134M
3
AAF
Andra AP-fonden
Sweden
+$117M
4
Invesco
Invesco
Georgia
+$108M
5
Caisse de Depot et Placement du Quebec (CDPQ)
Caisse de Depot et Placement du Quebec (CDPQ)
Quebec, Canada
+$108M

Top Sellers

1
Balyasny Asset Management
Balyasny Asset Management
Illinois
-$196M
2
Point72 Asset Management
Point72 Asset Management
Connecticut
-$123M
3
CIP
Champlain Investment Partners
Vermont
-$109M
4
Marshall Wace
Marshall Wace
United Kingdom
-$103M
5
AQR Capital Management
AQR Capital Management
Connecticut
-$91.8M
Name Holding Trade Value Shares
Change 		Change in
Stake
AWM
726
Avaii Wealth Management
Wisconsin
$319K -$3.07K -6 -1%
EW
727
Evoke Wealth
California
$319K -$5.64K -11 -2%
IPW
728
Impact Partnership Wealth
Georgia
$318K +$298K +582 New
BWP
729
Balboa Wealth Partners
Arizona
$318K – – –
CCIA
730
Campbell & Co Investment Adviser
Maryland
$314K -$89.7K -175 -23%
FSA
731
Fort Sheridan Advisors
Illinois
$313K – – –
CW
732
CreativeOne Wealth
Kansas
$312K +$293K +571 New
SWA
733
SFMG Wealth Advisors
Texas
$311K +$5.12K +10 +2%
PCM
734
Park Capital Management
Wisconsin
$309K -$4.61K -9 -2%
GF
735
Gries Financial
Ohio
$308K -$2.56K -5 -0.9%
MFA
736
Mayflower Financial Advisors
Massachusetts
$307K +$34.8K +68 +14%
BFIM
737
Beese Fulmer Investment Management
Ohio
$307K +$288K +562 New
S
738
SignatureFD
Georgia
$303K +$31.3K +61 +12%
GRP
739
Global Retirement Partners
California
$303K +$102K +200 +56%
SWM
740
Spire Wealth Management
Virginia
$302K -$512 -1 -0.2%
WFA
741
Wellspring Financial Advisors
Ohio
$302K – – –
RFN
742
RDA Financial Network
Iowa
$301K -$512 -1 -0.2%
TAM
743
Trust Asset Management
Texas
$301K – – –
WFI
744
West Family Investments
California
$295K – – –
OC
745
Oarsman Capital
Wisconsin
$294K -$5.12K -10 -2%
MMCM
746
Murphy & Mullick Capital Management
New York
$294K – – –
GSWM
747
Golden State Wealth Management
California
$293K – – –
AF
748
Allworth Financial
California
$292K +$59.4K +116 +28%
CAM
749
Cresset Asset Management
Illinois
$292K +$274K +534 New
AFG
750
Atomi Financial Group
New York
$291K +$272K +531 New
28 29
30
31 32

ULTA Hedge Fund Activity: Q3 2025 in Review

1,061 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q3 2025, worth a combined $23.1B — up 15% from $20B a quarter earlier.

Buyers outnumbered sellers: 137 funds opened new ULTA positions and 95 closed out — a net gain of 42 holders — while 356 added to existing stakes and 392 trimmed.

The largest buyer was Holocene Advisors, adding an estimated $150M. The largest seller was Balyasny Asset Management, cutting an estimated $196M.

  • 1,061 institutional investors held Ulta Beauty (ULTA) as of Q3 2025, up from 1,033 in Q2 2025.
  • Funds reported $23.1B of Ulta Beauty stock for Q3 2025, up 15% quarter-over-quarter.
  • 137 funds opened new Ulta Beauty positions in Q3 2025 and 95 closed out, a net change of +42 holders.
  • The largest Ulta Beauty buyer in Q3 2025 was Holocene Advisors, an estimated $150M added.
  • The largest Ulta Beauty seller in Q3 2025 was Balyasny Asset Management, an estimated $196M sold.

Based on aggregated 13F filings for Q3 2025.