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Ulta Beauty
ULTA

1,061 hedge funds and large institutions have $23.1B invested in Ulta Beauty in 2025 Q3 according to their latest regulatory filings, with 137 funds opening new positions, 356 increasing their positions, 392 reducing their positions, and 95 closing their positions.

New
Increased
Maintained
Reduced
Closed

44% more first-time investments, than exits

New positions opened: 137 | Existing positions closed: 95

18% more funds holding in top 10

Funds holding in top 10: 11 → 13 (+2)

15% more capital invested

Capital invested by funds: $20B → $23.1B (+$3.09B)

3% more funds holding

Funds holding: 1,033 → 1,061 (+28)

0.73% less ownership

Funds ownership: 95.02% → 94.29% (-0.73%)

9% less repeat investments, than reductions

Existing positions increased: 356 | Existing positions reduced: 392

14% less call options, than puts

Call options by funds: $815M | Put options by funds: $944M

Holders
1,061
Holders Change
+28
Holders Change %
+2.71%
% of All Funds
13.93%
Holding in Top 10
13
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+18.18%
% of All Funds
0.17%
New
137
Increased
356
Reduced
392
Closed
95
Calls
$815M
Puts
$944M
Net Calls
-$130M
Net Calls Change
+$90.1M

Top Buyers

1
Holocene Advisors
Holocene Advisors
New York
+$150M
2
Citadel Advisors
Citadel Advisors
Florida
+$134M
3
AAF
Andra AP-fonden
Sweden
+$117M
4
Invesco
Invesco
Georgia
+$108M
5
Caisse de Depot et Placement du Quebec (CDPQ)
Caisse de Depot et Placement du Quebec (CDPQ)
Quebec, Canada
+$108M

Top Sellers

1
Balyasny Asset Management
Balyasny Asset Management
Illinois
-$196M
2
Point72 Asset Management
Point72 Asset Management
Connecticut
-$123M
3
CIP
Champlain Investment Partners
Vermont
-$109M
4
Marshall Wace
Marshall Wace
United Kingdom
-$103M
5
AQR Capital Management
AQR Capital Management
Connecticut
-$91.8M
Name Holding Trade Value Shares
Change 		Change in
Stake
AFP
676
Ausdal Financial Partners
Iowa
$439K +$412K +804 New
TSW
677
Three Seasons Wealth
Utah
$439K +$411K +803 New
WAM
678
Wakefield Asset Management
Colorado
$438K – – –
FFM
679
Forum Financial Management
Illinois
$436K +$63.5K +124 +18%
CWM
680
Cornerstone Wealth Management
Missouri
$434K +$38.4K +75 +10%
AIM
681
Advyzon Investment Management
Illinois
$431K +$404K +789 New
BCM
682
Bienville Capital Management
New York
$431K – – –
TL
683
Tradewinds LLC
North Carolina
$430K +$403K +786 New
CCPM
684
Cooper Creek Partners Management
New York
$428K – – –
CPA
685
Capital Performance Advisors
California
$424K +$27.7K +54 +7%
KRW
686
Kaufman Rossin Wealth
Florida
$424K +$3.59K +7 +0.9%
Parallax Volatility Advisers
687
Parallax Volatility Advisers
California
$422K +$396K +772 New
WJWM
688
Williams Jones Wealth Management
New York
$421K -$2.56K -5 -0.6%
ACA
689
Aptus Capital Advisors
Alabama
$419K -$465K -908 -54%
HR
690
Hardy Reed
Mississippi
$419K +$11.3K +22 +3%
JFGIW
691
Johnson Financial Group Inc (Wisconsin)
Wisconsin
$416K -$31.8K -62 -8%
VA
692
VestGen Advisors
Illinois
$413K -$21.5K -42 -5%
IA
693
IFP Advisors
Florida
$408K -$64K -125 -14%
SFC
694
SYM Financial Corp
Indiana
$407K -$3.07K -6 -0.8%
VWM
695
Venturi Wealth Management
Texas
$406K +$93.8K +183 +33%
LSA
696
Leonteq Securities AG
Switzerland
$406K +$163K +319 +75%
QL
697
Quarry LP
New York
$396K +$178K +347 +92%
MAM
698
Martingale Asset Management
Massachusetts
$393K -$2.56K -5 -0.7%
HIA
699
Harbor Investment Advisory
Maryland
$393K -$6.15K -12 -2%
QT
700
Quantbot Technologies
New York
$388K -$5.25M -10,244 -94%
26 27
28
29 30

ULTA Hedge Fund Activity: Q3 2025 in Review

1,061 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q3 2025, worth a combined $23.1B — up 15% from $20B a quarter earlier.

Buyers outnumbered sellers: 137 funds opened new ULTA positions and 95 closed out — a net gain of 42 holders — while 356 added to existing stakes and 392 trimmed.

The largest buyer was Holocene Advisors, adding an estimated $150M. The largest seller was Balyasny Asset Management, cutting an estimated $196M.

  • 1,061 institutional investors held Ulta Beauty (ULTA) as of Q3 2025, up from 1,033 in Q2 2025.
  • Funds reported $23.1B of Ulta Beauty stock for Q3 2025, up 15% quarter-over-quarter.
  • 137 funds opened new Ulta Beauty positions in Q3 2025 and 95 closed out, a net change of +42 holders.
  • The largest Ulta Beauty buyer in Q3 2025 was Holocene Advisors, an estimated $150M added.
  • The largest Ulta Beauty seller in Q3 2025 was Balyasny Asset Management, an estimated $196M sold.

Based on aggregated 13F filings for Q3 2025.