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Ulta Beauty
ULTA

1,061 hedge funds and large institutions have $23.1B invested in Ulta Beauty in 2025 Q3 according to their latest regulatory filings, with 137 funds opening new positions, 356 increasing their positions, 392 reducing their positions, and 95 closing their positions.

New
Increased
Maintained
Reduced
Closed

44% more first-time investments, than exits

New positions opened: 137 | Existing positions closed: 95

18% more funds holding in top 10

Funds holding in top 10: 11 → 13 (+2)

15% more capital invested

Capital invested by funds: $20B → $23.1B (+$3.09B)

3% more funds holding

Funds holding: 1,033 → 1,061 (+28)

0.73% less ownership

Funds ownership: 95.02% → 94.29% (-0.73%)

9% less repeat investments, than reductions

Existing positions increased: 356 | Existing positions reduced: 392

14% less call options, than puts

Call options by funds: $815M | Put options by funds: $944M

Holders
1,061
Holders Change
+28
Holders Change %
+2.71%
% of All Funds
13.93%
Holding in Top 10
13
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+18.18%
% of All Funds
0.17%
New
137
Increased
356
Reduced
392
Closed
95
Calls
$815M
Puts
$944M
Net Calls
-$130M
Net Calls Change
+$90.1M

Top Buyers

1
Holocene Advisors
Holocene Advisors
New York
+$150M
2
Citadel Advisors
Citadel Advisors
Florida
+$134M
3
AAF
Andra AP-fonden
Sweden
+$117M
4
Invesco
Invesco
Georgia
+$108M
5
Caisse de Depot et Placement du Quebec (CDPQ)
Caisse de Depot et Placement du Quebec (CDPQ)
Quebec, Canada
+$108M

Top Sellers

1
Balyasny Asset Management
Balyasny Asset Management
Illinois
-$196M
2
Point72 Asset Management
Point72 Asset Management
Connecticut
-$123M
3
CIP
Champlain Investment Partners
Vermont
-$109M
4
Marshall Wace
Marshall Wace
United Kingdom
-$103M
5
AQR Capital Management
AQR Capital Management
Connecticut
-$91.8M
Name Holding Trade Value Shares
Change 		Change in
Stake
WCM
626
Winebrenner Capital Management
Kentucky
$547K – – –
CTC
627
Central Trust Company
Missouri
$543K -$12.3K -24 -2%
MC
628
Machina Capital
France
$538K +$504K +984 New
WWA
629
Wisconsin Wealth Advisors
Wisconsin
$538K – – –
KP
630
Keel Point
Alabama
$537K -$79.4K -155 -14%
GT
631
Greenleaf Trust
Michigan
$536K – – –
GCM
632
GKV Capital Management
California
$536K +$82K +160 +20%
OWA
633
Octavia Wealth Advisors
Ohio
$536K +$236K +461 +89%
RWB
634
RMR Wealth Builders
New Jersey
$535K +$4.1K +8 +0.8%
1WA
635
180 Wealth Advisors
Washington
$533K +$254K +496 +103%
EWM
636
Empirical Wealth Management
Washington
$533K +$500K +975 New
DZ Bank
637
DZ Bank
Germany
$531K +$423K +825 +561%
TIAA Trust, National Association
638
TIAA Trust, National Association
North Carolina
$531K – – –
JCIA
639
Jackson Creek Investment Advisors
Colorado
$529K -$6.15K -12 -1%
TE
640
Tema ETFs
New York
$522K +$489K +955 New
TSWM
641
Triangle Securities Wealth Management
North Carolina
$521K -$42K -82 -8%
HIP
642
HUB Investment Partners
Texas
$512K +$192K +374 +66%
AFCM
643
Applied Finance Capital Management
Puerto Rico
$510K -$112K -218 -19%
GIM
644
Goelzer Investment Management
Indiana
$510K -$17.9K -35 -4%
CTA
645
Chesley Taft & Associates
Illinois
$508K +$48.7K +95 +11%
GAM
646
Groupama Asset Management
France
$506K +$474K +925 New
IFG
647
Independent Financial Group
California
$505K -$512 -1 -0.1%
WIS
648
Wright Investors Service
Connecticut
$504K -$1.33M -2,602 -74%
AG
649
Ascent Group
Virginia
$497K +$33.3K +65 +8%
Envestnet Portfolio Solutions
650
Envestnet Portfolio Solutions
Illinois
$496K +$76.9K +150 +20%
24 25
26
27 28

ULTA Hedge Fund Activity: Q3 2025 in Review

1,061 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Ulta Beauty (ULTA) for Q3 2025, worth a combined $23.1B — up 15% from $20B a quarter earlier.

Buyers outnumbered sellers: 137 funds opened new ULTA positions and 95 closed out — a net gain of 42 holders — while 356 added to existing stakes and 392 trimmed.

The largest buyer was Holocene Advisors, adding an estimated $150M. The largest seller was Balyasny Asset Management, cutting an estimated $196M.

  • 1,061 institutional investors held Ulta Beauty (ULTA) as of Q3 2025, up from 1,033 in Q2 2025.
  • Funds reported $23.1B of Ulta Beauty stock for Q3 2025, up 15% quarter-over-quarter.
  • 137 funds opened new Ulta Beauty positions in Q3 2025 and 95 closed out, a net change of +42 holders.
  • The largest Ulta Beauty buyer in Q3 2025 was Holocene Advisors, an estimated $150M added.
  • The largest Ulta Beauty seller in Q3 2025 was Balyasny Asset Management, an estimated $196M sold.

Based on aggregated 13F filings for Q3 2025.