Under Armour
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 15,000
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
50% more funds holding in top 10
Funds holding in top 10: 2 [Q3] → 3 (+1) [Q4]
13% more first-time investments, than exits
New positions opened: 70 | Existing positions closed: 62
5.35% more ownership
Funds ownership: 96.29% [Q3] → 101.64% (+5.35%) [Q4]
1% more funds holding
Funds holding: 381 [Q3] → 384 (+3) [Q4]
2% less capital invested
Capital invested by funds: $1.62B [Q3] → $1.59B (-$30.4M) [Q4]
9% less repeat investments, than reductions
Existing positions increased: 108 | Existing positions reduced: 119
41% less call options, than puts
Call options by funds: $55.9M | Put options by funds: $94.4M
Research analyst outlook
7 Wall Street Analysts provided 1 year price targets over the past 3 months
7 analyst ratings
Wells Fargo Ike Boruchow 37% 1-year accuracy 22 / 60 met price target | 30%downside $4 | Equal-Weight Maintained | 30 Apr 2025 |
Citigroup Paul Lejuez 43% 1-year accuracy 21 / 49 met price target | 5%upside $6 | Neutral Maintained | 28 Apr 2025 |
Stifel Jim Duffy 28% 1-year accuracy 11 / 39 met price target | 92%upside $11 | Buy Maintained | 10 Apr 2025 |
KGI Securities | 29%upside $7.40 | Neutral Initiated | 7 Mar 2025 |
Evercore ISI Group Michael Binetti 38% 1-year accuracy 15 / 40 met price target | 22%upside $7 | Underperform Maintained | 10 Feb 2025 |
Financial journalist opinion
Based on 11 articles about UAA published over the past 30 days









