Under Armour
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 15,000
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
4.65% more ownership
Funds ownership: 101.64% [Q4 2024] → 106.29% (+4.65%) [Q1 2025]
0% more first-time investments, than exits
New positions opened: 70 | Existing positions closed: 70
3% less repeat investments, than reductions
Existing positions increased: 107 | Existing positions reduced: 110
2% less funds holding
Funds holding: 385 [Q4 2024] → 378 (-7) [Q1 2025]
21% less capital invested
Capital invested by funds: $1.59B [Q4 2024] → $1.25B (-$335M) [Q1 2025]
33% less funds holding in top 10
Funds holding in top 10: 3 [Q4 2024] → 2 (-1) [Q1 2025]
86% less call options, than puts
Call options by funds: $18.5M | Put options by funds: $131M
Research analyst outlook
12 Wall Street Analysts provided 1 year price targets over the past 3 months
12 analyst ratings
BMO Capital Simeon Siegel | 40%upside $9 | Outperform Maintained | 14 May 2025 |
Truist Securities Joseph Civello | 9%upside $7 | Hold Maintained | 14 May 2025 |
Evercore ISI Group Michael Binetti | 7%downside $6 | Underperform Maintained | 14 May 2025 |
Stifel Jim Duffy | 56%upside $10 | Buy Maintained | 14 May 2025 |
Wells Fargo Ike Boruchow | 22%downside $5 | Equal-Weight Maintained | 14 May 2025 |
Financial journalist opinion
Based on 18 articles about UAA published over the past 30 days









