Under Armour
UAA
Market cap $2.81B

6.60 USD

-0.24

3.51%

At close Jun 13, 4:00 PM EDT

After hours

6.59

-0.01

0.15%

1 day

-3.51%

5 days

-3.37%

1 month

5.26%

3 months

-6.38%

6 months

-25.09%

Year to date

-18.52%

1 year

-2.37%

5 years

-33.06%

10 years

-91.81%

About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.

Employees: 14,400

Consumer Discretionary Apparel Manufacturing

0

Funds holding %

of 7,296 funds

0

Analysts bullish %

of 11 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

4.84% more ownership

Funds ownership: 101.64% [Q4 2024] → 106.49% (+4.84%) [Q1 2025]

1% more first-time investments, than exits

New positions opened: 71 | Existing positions closed: 70

2% less repeat investments, than reductions

Existing positions increased: 108 | Existing positions reduced: 110

1% less funds holding

Funds holding: 385 [Q4 2024] → 380 (-5) [Q1 2025]

21% less capital invested

Capital invested by funds: $1.59B [Q4 2024] → $1.26B (-$333M) [Q1 2025]

33% less funds holding in top 10

Funds holding in top 10: 3 [Q4 2024] → 2 (-1) [Q1 2025]

86% less call options, than puts

Call options by funds: $18.5M | Put options by funds: $131M

See Fund Rankings

Research analyst outlook

11 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$5

24%

downside

Avg. target

$7.18

9%

upside

High target

$10

52%

upside

11 analyst ratings

3 positive

27%

7 neutral

64%

1 negative

9%

BMO Capital Simeon Siegel	36%upside $9	Outperform Maintained	14 May 2025
Truist Securities Joseph Civello	6%upside $7	Hold Maintained	14 May 2025
Evercore ISI Group Michael Binetti	9%downside $6	Underperform Maintained	14 May 2025
Stifel Jim Duffy	52%upside $10	Buy Maintained	14 May 2025
Wells Fargo Ike Boruchow	24%downside $5	Equal-Weight Maintained	14 May 2025

See Analyst Rankings

Financial journalist opinion

Based on 7 articles about UAA published over the past 30 days

Zacks Investment Research

Why Is Under Armour (UAA) Up 11.8% Since Last Earnings Report?

Under Armour (UAA) reported earnings 30 days ago. What's next for the stock?

Why Is Under Armour (UAA) Up 11.8% Since Last Earnings Report?

CNBC Television

How Under Armour lured Steph Curry from Nike

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike, a defining moment in Curry's business career. In 2023, Under Armour signed a long-term extension with Curry and made him president of the newly formed Curry Brand, housed under the company's banner.

How Under Armour lured Steph Curry from Nike

Why did Stephen Curry pick Under Armour over Nike?

In 2013, Stephen Curry stunned the sports world by signing with Under Armour Inc (NYSE: UAA) a relatively unknown brand in basketball at the time, instead of renewing his deal with Nike Inc (NYSE: NKE), the dominant force in NBA footwear.

Why did Stephen Curry pick Under Armour over Nike?

How Under Armour signed Stephen Curry away from Nike

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's business career.

How Under Armour signed Stephen Curry away from Nike

24/7 Wall Street

4 Sizzling Stocks Rated Buy and Trading Under $10 That Everyone Knows

While most of Wall Street focuses on large and mega-cap stocks, as they provide a degree of safety and liquidity, many investors are limited in the number of shares they can buy.

4 Sizzling Stocks Rated Buy and Trading Under $10 That Everyone Knows

Under Armour: Positioned For A Turnaround

Under Armour's turnaround is challenged by tariffs and weak sales, but founding CEO Kevin Plank's return brings renewed focus on innovation and premium products. Product resets and SKU cuts have hurt sales, but new launches like the Uncrushable Hat and No Weigh Backpack show promise for higher-margin growth.

Under Armour: Positioned For A Turnaround

Under Armour: Rating Downgrade To Sell As Valuation Upgrade Is Not Justified

I downgraded Under Armour to a sell as revenue continues to decline, and key initiatives show little progress, especially in North America. DTC and footwear segments remain weak, with full-price repositioning and portfolio management strategies failing to revive demand. Tariff risks add significant uncertainty, threatening margins and complicating any turnaround amid already soft consumer demand.

Under Armour: Rating Downgrade To Sell As Valuation Upgrade Is Not Justified

Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots

Socks and t-shirt company Bombas has appointed longtime retail executive Jason LaRose to be its next CEO as it looks to scale beyond DTC roots.

Shark Tank alum Bombas taps former Under Armour exec as CEO as it looks beyond digital roots

Under Armour, Inc. (UAA) Q4 2025 Earnings Call Transcript

Under Armour, Inc. (NYSE:UAA ) Q4 2025 Earnings Conference Call May 13, 2025 8:30 AM ET Company Participants Lance Allega - SVP, Finance and Capital Markets Kevin Plank - President and CEO Dave Bergman - CFO Conference Call Participants Jay Sole - UBS Simeon Siegel - BMO Capital Markets Sam Poser - Williams Trading Laurent Vasilescu - BNP Paribas Peter McGoldrick - Stifel Krista Jiranek - TD Cowen Operator Good day, and welcome to the Fourth Quarter 2025 Earnings Conference Call. All participants will be in listen-only mode.

Under Armour, Inc. (UAA) Q4 2025 Earnings Call Transcript

Schaeffers Research

Under Armour Stock Impresses With Revenue Beat

Shares of athletic wear name Under Armour Inc (NYSE:UAA) are up 0.8% to trade at $6.26 this morning, enjoying a post-earnings lift on the charts.

Under Armour Stock Impresses With Revenue Beat

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