Under Armour
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 14,400
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
50% more funds holding in top 10
Funds holding in top 10: 2 [Q1] → 3 (+1) [Q2]
5% more repeat investments, than reductions
Existing positions increased: 123 | Existing positions reduced: 117
5% more capital invested
Capital invested by funds: $1.26B [Q1] → $1.32B (+$62.1M) [Q2]
3% less funds holding
Funds holding: 384 [Q1] → 371 (-13) [Q2]
4.33% less ownership
Funds ownership: 106.57% [Q1] → 102.24% (-4.33%) [Q2]
11% less first-time investments, than exits
New positions opened: 49 | Existing positions closed: 55
84% less call options, than puts
Call options by funds: $32.2M | Put options by funds: $198M
Research analyst outlook
8 Wall Street Analysts provided 1 year price targets over the past 3 months
8 analyst ratings
Financial journalist opinion
