Under ArmourUAA
About: Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and elsewhere. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. The Baltimore-based company was founded in 1996 and is led by controlling shareholder Kevin Plank.
Employees: 15,000
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
50% more funds holding in top 10
Funds holding in top 10: 2 [Q3] → 3 (+1) [Q4]
13% more first-time investments, than exits
New positions opened: 70 | Existing positions closed: 62
5.35% more ownership
Funds ownership: 96.29% [Q3] → 101.64% (+5.35%) [Q4]
1% more funds holding
Funds holding: 381 [Q3] → 384 (+3) [Q4]
2% less capital invested
Capital invested by funds: $1.62B [Q3] → $1.59B (-$30.4M) [Q4]
9% less repeat investments, than reductions
Existing positions increased: 108 | Existing positions reduced: 119
41% less call options, than puts
Call options by funds: $55.9M | Put options by funds: $94.4M
Research analyst outlook
12 Wall Street Analysts provided 1 year price targets over the past 3 months
12 analyst ratings
BMO Capital Simeon Siegel 43% 1-year accuracy 10 / 23 met price target | 44%upside $9 | Outperform Maintained | 14 May 2025 |
Truist Securities Joseph Civello 33% 1-year accuracy 8 / 24 met price target | 12%upside $7 | Hold Maintained | 14 May 2025 |
Evercore ISI Group Michael Binetti 55% 1-year accuracy 23 / 42 met price target | 4%downside $6 | Underperform Maintained | 14 May 2025 |
Stifel Jim Duffy 49% 1-year accuracy 20 / 41 met price target | 59%upside $10 | Buy Maintained | 14 May 2025 |
Wells Fargo Ike Boruchow 47% 1-year accuracy 34 / 72 met price target | 20%downside $5 | Equal-Weight Maintained | 14 May 2025 |
Financial journalist opinion
Based on 19 articles about UAA published over the past 30 days









