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ProShares Ultra S&P500
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Overview Fund Activity

92 hedge funds and large institutions have $2.79B invested in ProShares Ultra S&P500 in 2013 Q4 according to their latest regulatory filings, with 41 funds opening new positions, 21 increasing their positions, 14 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed
Holders
92
Holders Change
+30
Holders Change %
+48.39%
% of All Funds
2.67%
Holding in Top 10
14
Holding in Top 10 Change
+13
Holding in Top 10 Change %
+1,300%
% of All Funds
0.41%
New
41
Increased
21
Reduced
14
Closed
10
Calls
$173M
Puts
$232M
Net Calls
-$59.2M
Net Calls Change
-$12.2M

Top Buyers

1
GHF
1
Good Harbor Financial
Illinois
$1.11B
2
Royal Bank of Canada
2
Royal Bank of Canada
Ontario, Canada
$138M
3
PI
3
Placemark Investments
Illinois
$63.4M
4
VAM
4
Visionary Asset Management
Texas
$52.7M
5
LTFS
5
Ladenburg Thalmann Financial Services
Florida
$42.3M

Top Sellers

1
VF
1
Virtu Financial
New York
$6.65M
2
Barclays
2
Barclays
United Kingdom
$1.13M
3
D.E. Shaw & Co
3
D.E. Shaw & Co
New York
$0
4
WAM
4
Wolverine Asset Management
Illinois
$135K
5
Susquehanna International Group
5
Susquehanna International Group
Pennsylvania
$0
Name Holding Trade Value Shares
Change 		Shares
Change %
WBG
51
Wharton Business Group
Pennsylvania
$575K – – –
GA
52
Geneva Advisors
Illinois
$565K +$102K +8,000 +22%
EWA
53
Exencial Wealth Advisors
Oklahoma
$536K -$107K -8,368 -17%
AAS
54
Annex Advisory Services
Wisconsin
$531K +$531K +41,384 New
ACP
55
Aviance Capital Partners
Florida
$475K +$36.4K +2,840 +8%
DSN
56
D. Scott Neal
Kentucky
$458K +$458K +35,760 New
FSIM
57
F-Squared Investment Management
Massachusetts
$442K +$442K +34,464 New
PCM
58
Prelude Capital Management
New York
$436K – – –
CWM
59
Concert Wealth Management
California
$434K +$434K +33,768 New
Citigroup
60
Citigroup
New York
$372K +$342K +26,712 +1,151%
WSTAM
61
Wilbanks Smith & Thomas Asset Management
Virginia
$329K +$329K +25,656 New
FAAM
62
First Allied Asset Management
California
$321K +$321K +25,032 New
CDH
63
Charles D. Hyman
$318K – – –
William Blair & Company
64
William Blair & Company
Illinois
$310K -$41K -3,200 -12%
Creative Planning
65
Creative Planning
Kansas
$284K +$16.7K +1,304 +6%
PFBT
66
Parkside Financial Bank & Trust
Missouri
$229K +$229K +17,832 New
KFS
67
KMS Financial Services
Washington
$229K +$229K +17,928 New
PAA
68
Peregrine Asset Advisers
Oregon
$205K +$205K +16,000 New
JWA
69
JFS Wealth Advisors
Pennsylvania
$205K +$205K +16,000 New
ASN
70
Advisory Services Network
Georgia
$168K +$168K +13,128 New
U
71
UBS
Switzerland
$143K -$451K -35,168 -76%
WAM
72
Wolverine Asset Management
Illinois
$135K -$2.41M -189,392 -95%
Bank of America
73
Bank of America
North Carolina
$126K -$367K -28,568 -74%
PNC Financial Services Group
74
PNC Financial Services Group
Pennsylvania
$117K +$12.2K +960 +12%
KPCM
75
Kings Point Capital Management
New York
$113K – – –
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3
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