Snap

SNAP

Market cap $8.8B

Recently, Zacks.com users have been paying close attention to Snap (SNAP). This makes it worthwhile to examine what the stock has in store.

Snapchat announced on Wednesday that it's hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat.

Still one of the big names in the social media space, Snap Inc. ( NYSE:SNAP ) is sitting near $5 a share, down 37% year-to-date and roughly 52% over the past year.

Snap Inc. (SNAP +0.51%) is trading at just 1.5 times sales after a brutal sell-off, yet revenue, free cash flow, and subscriptions are climbing. If AR hardware, AI-driven ads, and global expansion accelerate, this beaten-down stock could surprise investors who are betting on stagnation.

RDDT's surging ad revenue, rising ARPU, and AI-driven Max campaigns highlight why it may have the edge over SNAP in a booming digital ad market.

Snap is the parent company of Snapchat, which serves 474 million users every single day. Snap delivered solid revenue and adjusted earnings growth in 2025, but its daily active user base shrank slightly in the fourth quarter.

AI-powered automation is turning out to be even more capable than initially envisioned. That's great news for Symbotic.

Snap delivered Q4 revenue and earnings beats, driven by strong ad pricing and user growth outside North America. Despite losing 4M North American daily active users, SNAP achieved 6% Y/Y global MAU growth in Q4'25, reaching 946M. Profitability surged, with Q4 adjusted EBITDA up ~30% Y/Y to $358M, aided by cost discipline and holiday ad demand.

Snap said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes into new income streams beyond advertising.

Snap's direct revenue business has reached a $1 billion annualized revenue run rate, the company announced on Wednesday. Annualized revenue refers to a business's current revenue rate projected over a full year.