7.94 USD
-0.36
4.34%
At close Jun 13, 4:00 PM EDT
After hours
7.97
+0.03
0.38%
1 day
-4.34%
5 days
-4.91%
1 month
-12.75%
3 months
-5.14%
6 months
-29.80%
Year to date
-29.36%
1 year
-49.14%
5 years
-61.73%
10 years
-67.57%
 

About: Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.

Employees: 4,911

0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 18 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

95% more call options, than puts

Call options by funds: $628M | Put options by funds: $321M

20% more repeat investments, than reductions

Existing positions increased: 190 | Existing positions reduced: 158

2.44% more ownership

Funds ownership: 59.31% [Q4 2024] → 61.75% (+2.44%) [Q1 2025]

4% more first-time investments, than exits

New positions opened: 78 | Existing positions closed: 75

1% less funds holding

Funds holding: 555 [Q4 2024] → 549 (-6) [Q1 2025]

15% less capital invested

Capital invested by funds: $9.1B [Q4 2024] → $7.73B (-$1.36B) [Q1 2025]

57% less funds holding in top 10

Funds holding in top 10: 7 [Q4 2024] → 3 (-4) [Q1 2025]

Research analyst outlook

18 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$6.50
18%
downside
Avg. target
$9.69
22%
upside
High target
$14
76%
upside

18 analyst ratings

positive
17%
14 neutral
78%
negative
6%
Loop Capital
Rob Sanderson
51%upside
$12
Buy
Maintained
16 May 2025
Morgan Stanley
Brian Nowak
18%downside
$6.50
Equal-Weight
Maintained
1 May 2025
Canaccord Genuity
Maria Ripps
13%upside
$9
Hold
Maintained
30 Apr 2025
Citigroup
Ronald Josey
1%upside
$8
Neutral
Maintained
30 Apr 2025
B. Riley Securities
Naved Khan
26%upside
$10
Neutral
Maintained
30 Apr 2025

Financial journalist opinion

Based on 19 articles about SNAP published over the past 30 days

Neutral
Zacks Investment Research
1 day ago
Snap (SNAP) Falls More Steeply Than Broader Market: What Investors Need to Know
Snap (SNAP) closed the most recent trading day at $7.94, moving 4.34% from the previous trading session.
Snap (SNAP) Falls More Steeply Than Broader Market: What Investors Need to Know
Positive
TechCrunch
2 days ago
Snapchat adds new features for creators, including an easier way to edit videos
As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it's introducing a suite of new tools and features to make it easier for creators to create and share content on its platform. The social network is launching a “Timeline Editor” feature, a new way to create videos from saved Memories, the ability to auto-save Stories to profiles, and more.
Snapchat adds new features for creators, including an easier way to edit videos
Positive
The Motley Fool
3 days ago
Why Snap Stock Was a Winner on Wednesday
Social media company Snap (SNAP 0.94%) saw its share price creep higher on Hump Day, thanks mainly to the announcement of a new product. The company will face some stiff competition, however, so the market's bullishness was guarded; the stock only rose by 1.2% on the news.
Why Snap Stock Was a Winner on Wednesday
Positive
TechCrunch
3 days ago
Snapchat rolls out a new $8.99 Lens+ subscription tier
Snapchat on Wednesday announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences.
Snapchat rolls out a new $8.99 Lens+ subscription tier
Neutral
Business Wire
3 days ago
Xsolla and Second Dinner Launch New MARVEL SNAP Web Shop to Enhance Player Experience and Rewards
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces the launch of the rebuilt and officially branded Web Shop for MARVEL SNAP, developed by Second Dinner. Powered by Xsolla's Web Shop for Mobile Games, this next-generation direct-to-player platform delivers a streamlined, rewards-rich experience designed to engage players more deeply while supporting the studio's long-term LiveOps strategy. To celebrate the launch, players worldwide can use the global p.
Xsolla and Second Dinner Launch New MARVEL SNAP Web Shop to Enhance Player Experience and Rewards
Positive
TechXplore
3 days ago
Wearing a computer on your face? Snap looks to take on rivals with new augmented reality glasses
For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones.
Wearing a computer on your face? Snap looks to take on rivals with new augmented reality glasses
Neutral
CNET
4 days ago
Snap's CEO Told Me About Its New AR Glasses, Coming in 2026
They'll be standalone, so no phone is required. Google Gemini AI is coming but the glasses won't be Android XR-connected yet.
Snap's CEO Told Me About Its New AR Glasses, Coming in 2026
Positive
Reuters
4 days ago
Snap to launch smart glasses for users in 2026 in challenge to Meta
Snap will launch its first-ever smart glasses for all consumers next year, ratcheting up competition with bigger rival Meta in the wearable technology market.
Snap to launch smart glasses for users in 2026 in challenge to Meta
Neutral
CNBC
4 days ago
Snap to launch smaller, lighter augmented reality Specs smartglasses in 2026
Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up.  The maker of Snapchat said that its next-generation glasses will be called Specs, breaking with the company's Spectacles branding that it used for previous versions of its wearable devices.
Snap to launch smaller, lighter augmented reality Specs smartglasses in 2026
Positive
TechCrunch
4 days ago
Snap plans to sell lightweight, consumer AR glasses in 2026
Snap is back with a new pair of AR smart glasses, and for the first time in years, it's ready to sell them to consumers.
Snap plans to sell lightweight, consumer AR glasses in 2026
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