SnapSNAP
About: Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
Employees: 4,911
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
95% more call options, than puts
Call options by funds: $628M | Put options by funds: $321M
19% more repeat investments, than reductions
Existing positions increased: 188 | Existing positions reduced: 158
2.44% more ownership
Funds ownership: 59.31% [Q4 2024] → 61.74% (+2.44%) [Q1 2025]
4% more first-time investments, than exits
New positions opened: 78 | Existing positions closed: 75
1% less funds holding
Funds holding: 555 [Q4 2024] → 547 (-8) [Q1 2025]
15% less capital invested
Capital invested by funds: $9.1B [Q4 2024] → $7.73B (-$1.36B) [Q1 2025]
57% less funds holding in top 10
Funds holding in top 10: 7 [Q4 2024] → 3 (-4) [Q1 2025]
Research analyst outlook
18 Wall Street Analysts provided 1 year price targets over the past 3 months
18 analyst ratings
Loop Capital Rob Sanderson | 44%upside $12 | Buy Maintained | 16 May 2025 |
Morgan Stanley Brian Nowak | 22%downside $6.50 | Equal-Weight Maintained | 1 May 2025 |
Canaccord Genuity Maria Ripps | 8%upside $9 | Hold Maintained | 30 Apr 2025 |
Citigroup Ronald Josey | 4%downside $8 | Neutral Maintained | 30 Apr 2025 |
B. Riley Securities Naved Khan | 20%upside $10 | Neutral Maintained | 30 Apr 2025 |
Financial journalist opinion
Based on 45 articles about SNAP published over the past 30 days









