Roku

ROKU

Market cap $15.3B

Roku (ROKU) closed at $107.55 in the latest trading session, marking a -2.68% move from the prior day.

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

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Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Hilary Kramer says investors need to be "incredibly selective" when it comes to 2026, noting three strong years in the SPX serving as a headwind to similar performance this year. She favors "defensive technology" IN small to mid-cap names.

Evercore analyst Mark Mahaney upgrades shares of Roku to Outperform from In Line.

At CES 2026, Anthony Wood, Roku's founder, chairman, and CEO, offered a hint about the future of the company's newest streaming channel, Howdy, and its ambition to become a broader competitor in the market. Launched last August, the $2.99 per month streaming service offers ad-free access to library content, at a time when rival streamers are raising their prices.

The latest trading day saw Roku (ROKU) settling at $113.28, representing a -1.22% change from its previous close.

Roku (ROKU) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ROKU broke through the 20-day moving average, which suggests a short-term bullish trend.

NEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot's Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot's partnership will help brands achieve more accountable, performance-focused campaign results on the Roku platform. With this integration, Roku advertisers can now use iSpot-attributed outcomes to track ROI, adjust creative strategies, and drive clear business results, such.