68.18 USD
-1.10
1.59%
At close Apr 30, 4:00 PM EDT
After hours
69.74
+1.56
2.29%
1 day
-1.59%
5 days
8.64%
1 month
-3.21%
3 months
-20.05%
6 months
-12.04%
Year to date
-8.47%
1 year
18.24%
5 years
-43.76%
10 years
190.13%
 

About: Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Employees: 3,340

0
Funds holding %
of 7,425 funds
0
Analysts bullish %
of 13 analysts

Fund manager confidence

Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)

29% more first-time investments, than exits

New positions opened: 98 | Existing positions closed: 76

2% more funds holding

Funds holding: 529 [Q3] → 542 (+13) [Q4]

1.08% more ownership

Funds ownership: 82.87% [Q3] → 83.95% (+1.08%) [Q4]

3% more repeat investments, than reductions

Existing positions increased: 170 | Existing positions reduced: 165

1% more capital invested

Capital invested by funds: $7.87B [Q3] → $7.98B (+$111M) [Q4]

0% more funds holding in top 10

Funds holding in top 10: 8 [Q3] → 8 (+0) [Q4]

6% less call options, than puts

Call options by funds: $917M | Put options by funds: $974M

Research analyst outlook

13 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$72
6%
upside
Avg. target
$99
46%
upside
High target
$130
91%
upside

13 analyst ratings

positive
69%
neutral
31%
negative
0%
Wells Fargo
Steven Cahall
56% 1-year accuracy
19 / 34 met price target
36%upside
$93
Overweight
Maintained
28 Apr 2025
Wedbush
Alicia Reese
64% 1-year accuracy
7 / 11 met price target
47%upside
$100
Outperform
Maintained
28 Apr 2025
Needham
Laura Martin
57% 1-year accuracy
193 / 336 met price target
30%upside
$89
Buy
Reiterated
24 Apr 2025
JMP Securities
Matthew Condon
8% 1-year accuracy
1 / 12 met price target
39%upside
$95
Market Outperform
Reiterated
24 Apr 2025
JP Morgan
Cory Carpenter
48% 1-year accuracy
13 / 27 met price target
10%upside
$75
Overweight
Maintained
22 Apr 2025

Financial journalist opinion

Based on 36 articles about ROKU published over the past 30 days

Positive
The Motley Fool
9 hours ago
Roku Stock Could Head Higher on Friday
Like a limited series on a streaming service, it seems as if Roku (ROKU -2.67%) can't hold investor attention for long. Shares of the company behind the leading operating system for streaming TV soared to a fresh 52-week high after posting blowout financial results in mid-February.
Roku Stock Could Head Higher on Friday
Neutral
Seeking Alpha
15 hours ago
Why Roku Remains A Buy: Navigating The Streaming Revolution
Roku's strategies include better home screen monetization, expanding third-party ad partnerships, and growing subscription revenue, which should drive long-term platform revenue. Its fourth-quarter 2024 report shows 12% growth in streaming households and an 18% increase in streaming hours, indicating strong user engagement. Risks include increased competition, device margin pressure, and advertising market volatility, which could impact revenue growth.
Why Roku Remains A Buy: Navigating The Streaming Revolution
Positive
Schaeffers Research
1 day ago
Roku Stock Red-Hot as Earnings Loom
Roku Inc (NASDAQ:ROKU), one of our top stock picks of 2025 , is up 2.4% to trade at $69.75 today, almost 24 hours away from the streaming company's first-quarter earnings report.
Roku Stock Red-Hot as Earnings Loom
Neutral
Zacks Investment Research
2 days ago
Roku Gears Up to Report Q1 Earnings: Buy, Sell or Hold the Stock?
ROKU shows promise, but valuation reflects growth. Investors can hold and wait for a better entry amid Q1 margin pressure and rising ad competition.
Roku Gears Up to Report Q1 Earnings: Buy, Sell or Hold the Stock?
Positive
Zacks Investment Research
2 days ago
Countdown to Roku (ROKU) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS
Beyond analysts' top -and-bottom-line estimates for Roku (ROKU), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended March 2025.
Countdown to Roku (ROKU) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS
Positive
Zacks Investment Research
2 days ago
These 2 Consumer Discretionary Stocks Could Beat Earnings: Why They Should Be on Your Radar
Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.
These 2 Consumer Discretionary Stocks Could Beat Earnings: Why They Should Be on Your Radar
Neutral
The Motley Fool
3 days ago
2 Cathie Wood Stocks Down 20% or More to Buy on The Dip
One way to navigate current market volatility is to buy shares of promising companies on dips. Investing while stocks are down can lead to significant long-term returns since every bear market will eventually give way to a bull run that will be even longer, according to the historical record.
2 Cathie Wood Stocks Down 20% or More to Buy on The Dip
Positive
The Motley Fool
4 days ago
1 Growth Stock Down 87% to Buy Right Now
Media-streaming technology innovator Roku (ROKU 1.69%) is always riding a roller coaster down Wall Street. As of April 23, the stock is trading 36% below its annual peak and 87% down from the all-time highs in the summer of 2021.
1 Growth Stock Down 87% to Buy Right Now
Neutral
Zacks Investment Research
5 days ago
Roku (ROKU) Exceeds Market Returns: Some Facts to Consider
Roku (ROKU) closed the most recent trading day at $65.75, moving +1.7% from the previous trading session.
Roku (ROKU) Exceeds Market Returns: Some Facts to Consider
Negative
Zacks Investment Research
6 days ago
Roku Introduces New Device Line-Up: Buy, Sell or Hold the Stock?
ROKU launches a new device line-up, but with the device business still being under pressure, investors can consider holding the stock for now.
Roku Introduces New Device Line-Up: Buy, Sell or Hold the Stock?
Charts implemented using Lightweight Charts™