Roku
ROKU
About: Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Employees: 3,340
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
24% more capital invested
Capital invested by funds: $7.7B [Q1] → $9.56B (+$1.86B) [Q2]
0.54% more ownership
Funds ownership: 84.9% [Q1] → 85.44% (+0.54%) [Q2]
7% less repeat investments, than reductions
Existing positions increased: 183 | Existing positions reduced: 197
4% less funds holding
Funds holding: 580 [Q1] → 557 (-23) [Q2]
11% less first-time investments, than exits
New positions opened: 93 | Existing positions closed: 105
33% less funds holding in top 10
Funds holding in top 10: 12 [Q1] → 8 (-4) [Q2]
39% less call options, than puts
Call options by funds: $642M | Put options by funds: $1.05B
Research analyst outlook
13 Wall Street Analysts provided 1 year price targets over the past 3 months
13 analyst ratings
JMP Securities
Matthew Condon
|
$145
|
Market Outperform
Maintained
|
8 Sep 2025 |
JP Morgan
Cory Carpenter
|
$105
|
Overweight
Maintained
|
1 Aug 2025 |
UBS
John Hodulik
|
$95
|
Neutral
Maintained
|
1 Aug 2025 |
Wells Fargo
Steven Cahall
|
$113
|
Overweight
Maintained
|
1 Aug 2025 |
Guggenheim
Michael Morris
|
$105
|
Buy
Maintained
|
1 Aug 2025 |
Wedbush
Alicia Reese
|
$110
|
Outperform
Maintained
|
1 Aug 2025 |
Susquehanna
Shyam Patil
|
$110
|
Positive
Maintained
|
1 Aug 2025 |
Keybanc
Justin Patterson
|
$116
|
Overweight
Maintained
|
1 Aug 2025 |
Rosenblatt
Barton Crockett
|
$101
|
Neutral
Maintained
|
1 Aug 2025 |
Needham
Laura Martin
|
$110
|
Buy
Maintained
|
1 Aug 2025 |
Piper Sandler
Thomas Champion
|
$84
|
Neutral
Maintained
|
10 Jul 2025 |
B of A Securities
Ruplu Bhattacharya
|
$110
|
Buy
Maintained
|
3 Jul 2025 |
Citigroup
Jason Bazinet
|
$84
|
Neutral
Maintained
|
18 Jun 2025 |
Financial journalist opinion
Based on 36 articles about ROKU published over the past 30 days