98.58 USD
+0.24
0.24%
At close Updated Sep 18, 10:37 AM EDT
1 day
0.24%
5 days
2.36%
1 month
6.77%
3 months
21.06%
6 months
46.35%
Year to date
32.34%
1 year
27.43%
5 years
-38.57%
10 years
319.49%
 

About: Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Employees: 3,340

0
Funds holding %
of 7,463 funds
0
Analysts bullish %
of 13 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

24% more capital invested

Capital invested by funds: $7.7B [Q1] → $9.56B (+$1.86B) [Q2]

0.54% more ownership

Funds ownership: 84.9% [Q1] → 85.44% (+0.54%) [Q2]

7% less repeat investments, than reductions

Existing positions increased: 183 | Existing positions reduced: 197

4% less funds holding

Funds holding: 580 [Q1] → 557 (-23) [Q2]

11% less first-time investments, than exits

New positions opened: 93 | Existing positions closed: 105

33% less funds holding in top 10

Funds holding in top 10: 12 [Q1] → 8 (-4) [Q2]

39% less call options, than puts

Call options by funds: $642M | Put options by funds: $1.05B

Research analyst outlook

13 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$84
15% downside
Avg. target
$107
8% upside
High target
$145
47% upside

13 analyst ratings

positive
69%
neutral
31%
negative
0%
JMP Securities
Matthew Condon
$145
Market Outperform
Maintained
8 Sep 2025
JP Morgan
Cory Carpenter
$105
Overweight
Maintained
1 Aug 2025
UBS
John Hodulik
$95
Neutral
Maintained
1 Aug 2025
Wells Fargo
Steven Cahall
$113
Overweight
Maintained
1 Aug 2025
Guggenheim
Michael Morris
$105
Buy
Maintained
1 Aug 2025

Financial journalist opinion

Based on 36 articles about ROKU published over the past 30 days

Positive
Zacks Investment Research
yesterday
ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now
Roku shares are up 26.3% year to date as platform revenues, streaming hours and ad tools show continued growth.
ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now
Neutral
Business Wire
2 days ago
Canadian Viewers Embrace Ad-Supported Streaming in Record Numbers
TORONTO--(BUSINESS WIRE)--With ongoing constraints on household spending, and a wider variety of programming available, more Canadians than ever are streaming TV, specifically choosing Free-Ad-Supported Streaming Channels (FAST) more often as their go-to entertainment. Time spent with ad-supported content has skyrocketed in the past year, from 7.3 hours a week in 2024 to 10.2 hours a week in 2025, according to Roku's sixth annual Video on Demand (VOD) Evolution study. As more Canadians become m.
Canadian Viewers Embrace Ad-Supported Streaming in Record Numbers
Neutral
Business Wire
2 days ago
Roku Announces Availability of First Roku TV Smart Projector
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced that the first-ever Roku TV smart projector is now available in the U.S. Making big-screen movie nights both easy and exciting, the Aurzen Roku TV Smart Projector D1R Cube offers the Roku experience in a portable, powerful design. The Aurzen Roku TV Smart Projector D1R Cube is designed for both indoor and outdoor use, on any wall or screen—perfect for movie nights, game-day g.
Roku Announces Availability of First Roku TV Smart Projector
Neutral
MarketBeat
3 days ago
3 Stocks Positioned to Win With Strong Recurring Revenue Streams
As signs of economic uncertainty mount—most recently, a dismal jobs report for the month of August, coupled with a small increase in the unemployment rate, threatened the market—investors may increasingly turn to stocks that they view as resilient plays amidst volatility.
3 Stocks Positioned to Win With Strong Recurring Revenue Streams
Neutral
The Motley Fool
3 days ago
Could Roku Stock Go Parabolic by 2026?
Changing consumer and business trends have taken many stocks to parabolic highs over the last few years. Roku (ROKU -2.06%) is one that achieved such peaks in the 2021 bull market, only to pull back.
Could Roku Stock Go Parabolic by 2026?
Positive
The Motley Fool
5 days ago
Roku Stock Analysis: Buy or Sell?
Roku (ROKU -2.06%) is benefiting from a powerful tailwind that is lifting its revenue.
Roku Stock Analysis: Buy or Sell?
Positive
The Motley Fool
5 days ago
If You Buy Roku Stock With $10,000 in 2025, Will You Become a Millionaire?
When it comes to the streaming industry, investors' attention immediately gravitates to Netflix , a dominant force in the media and entertainment landscape. Roku (ROKU -2.06%) is also positioned well, though, in its own unique way.
If You Buy Roku Stock With $10,000 in 2025, Will You Become a Millionaire?
Positive
Zacks Investment Research
5 days ago
Here's Why Roku (ROKU) is a Strong Momentum Stock
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
Here's Why Roku (ROKU) is a Strong Momentum Stock
Positive
The Motley Fool
6 days ago
2 Cathie Wood Stocks to Buy and Hold for 10 Years
Cathie Wood, founder and CEO of investment management firm Ark Invest, can be a somewhat polarizing figure. Some believe her focus on companies with strong innovative qualities gives her actively managed exchange-traded funds (ETFs) unique strengths.
2 Cathie Wood Stocks to Buy and Hold for 10 Years
Positive
The Motley Fool
8 days ago
Roku's Growth Story in 1 Clear Chart
Some investors thought Roku (ROKU -2.56%) was a pure hero of the coronavirus lockdown era. The media-streaming technology expert's stock soared in 2020, stalled in 2021, and took a long, consistent swan dive over the next couple of years.
Roku's Growth Story in 1 Clear Chart
Charts implemented using Lightweight Charts™