91.89 USD
+1.51
1.67%
Updated Jul 30, 12:04 PM EDT
1 day
1.67%
5 days
1.88%
1 month
4.55%
3 months
34.78%
6 months
7.75%
Year to date
23.36%
1 year
59.98%
5 years
-38.88%
10 years
291.02%
 

About: Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

Employees: 3,340

0
Funds holding %
of 7,323 funds
0
Analysts bullish %
of 15 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

61% more first-time investments, than exits

New positions opened: 113 | Existing positions closed: 70

50% more funds holding in top 10

Funds holding in top 10: 8 [Q4 2024] → 12 (+4) [Q1 2025]

21% more repeat investments, than reductions

Existing positions increased: 195 | Existing positions reduced: 161

6% more funds holding

Funds holding: 546 [Q4 2024] → 578 (+32) [Q1 2025]

0.93% more ownership

Funds ownership: 83.97% [Q4 2024] → 84.9% (+0.93%) [Q1 2025]

1% more call options, than puts

Call options by funds: $604M | Put options by funds: $600M

4% less capital invested

Capital invested by funds: $7.98B [Q4 2024] → $7.7B (-$289M) [Q1 2025]

Research analyst outlook

15 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$75
18%
downside
Avg. target
$99
8%
upside
High target
$130
41%
upside

15 analyst ratings

11 positive
73%
neutral
27%
negative
0%
Needham
Laura Martin
9%upside
$100
Buy
Reiterated
24 Jul 2025
JMP Securities
Matthew Condon
20%upside
$110
Market Outperform
Maintained
21 Jul 2025
JP Morgan
Cory Carpenter
9%upside
$100
Overweight
Maintained
18 Jul 2025
Piper Sandler
Thomas Champion
9%downside
$84
Neutral
Maintained
10 Jul 2025
Keybanc
Justin Patterson
25%upside
$115
Overweight
Upgraded
10 Jul 2025

Financial journalist opinion

Based on 50 articles about ROKU published over the past 30 days

Positive
Zacks Investment Research
5 hours ago
New Strong Buy Stocks for July 30th
BYD, ROKU, OTLK, E and PII have been added to the Zacks Rank #1 (Strong Buy) List on July 30, 2025.
New Strong Buy Stocks for July 30th
Neutral
Seeking Alpha
1 day ago
Roku: Lingering Profitability Concerns
Roku: Lingering Profitability Concerns
Roku: Lingering Profitability Concerns
Positive
Zacks Investment Research
1 day ago
Should You Buy, Sell or Hold Roku Stock Ahead of Q2 Earnings?
Expected platform revenue growth, strong ad gains and rising subs in Q2 signal upside potential for ROKU, suggesting an attractive entry point for investors.
Should You Buy, Sell or Hold Roku Stock Ahead of Q2 Earnings?
Neutral
Business Wire
2 days ago
Federal Court Dismisses Roku Lawsuit Against Access Advance, Declines to Set Global Patent Pool Pricing
BOSTON--(BUSINESS WIRE)--The US District Court for the District of Massachusetts has dismissed a lawsuit filed by Roku Inc. seeking a FRAND royalty rate for HEVC Advance.
Federal Court Dismisses Roku Lawsuit Against Access Advance, Declines to Set Global Patent Pool Pricing
Positive
The Motley Fool
3 days ago
2 Growth Stocks Wall Street Might Be Sleeping on, But I'm Not
Many growth stocks are already market darlings. Their explosive business success is nobody's secret, so they trade at sky-high valuation ratios.
2 Growth Stocks Wall Street Might Be Sleeping on, But I'm Not
Neutral
The Motley Fool
4 days ago
3 Brilliant Growth Stocks to Buy Right Now
Building wealth in the stock market is not difficult. The biggest challenge is staying focused on the long-term potential of a business when market volatility strikes, as it inevitably will.
3 Brilliant Growth Stocks to Buy Right Now
Positive
Zacks Investment Research
5 days ago
Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.
Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
Positive
Zacks Investment Research
5 days ago
Looking for Earnings Beat? Buy These 5 Top-Ranked Stocks
Top-ranked stocks Affirm (AFRM), Roku (ROKU), Amazon.com (AMZN), Robinhood Markets (HOOD) and Newmont (NEM) are likely to beat on the bottom line in their upcoming releases.
Looking for Earnings Beat? Buy These 5 Top-Ranked Stocks
Positive
The Motley Fool
5 days ago
Have $1,000? These 2 Stocks Could Be Bargain Buys for 2025 and Beyond.
There's potentially a monster bull market brewing, as the major indices hit new highs recently. Many top tech stocks are trading at high valuations, but there are still plenty of growing companies trading at discounted share prices that could outperform over the next few years.
Have $1,000? These 2 Stocks Could Be Bargain Buys for 2025 and Beyond.
Positive
Zacks Investment Research
6 days ago
Roku (ROKU) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release
Roku (ROKU) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Roku (ROKU) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release
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