Planet Fitness

PLNT

Market cap $9.29B

Planet Fitness offers strong growth at a reasonable price, outperforming peers with accelerating trends and effective price increases. The company will kick off price increases on its Black Card membership (~66% of its membership base) to $30 from its current $25, further fueling same-club sales growth next year. Management released 3-year growth targets that feature an expectation of mid-teens annual adjusted EBITDA growth.

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PTON's innovation push and PLNT's steady gym momentum set up a compelling showdown over which stock may offer stronger upside ahead.

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PLNT leans on franchise growth, marketing strength and digital upgrades even as attrition and rising costs challenge momentum.

Planet Fitness, Inc. ( PLNT ) Analyst/Investor Day November 13, 2025 10:00 AM EST Company Participants Stacey Caravella - Vice President of Investor Relations Colleen Keating - CEO & Director Brian Povinelli - Chief Marketing Officer William Bode - Chief Operating Officer Chip Ohlsson - Chief Development Officer Jay Stasz - Chief Financial Officer Conference Call Participants Randal Konik - Jefferies LLC, Research Division Simeon Siegel - Guggenheim Securities, LLC Maksim Rakhlenko - TD Cowen, Research Division Sharon Zackfia - William Blair & Company L.L.C., Research Division Rahul Krotthapalli - JPMorgan Chase & Co, Research Division Joseph Altobello - Raymond James & Associates, Inc., Research Division Arpine Kocharyan - UBS Investment Bank, Research Division Marni Lysaght - Macquarie Research Stephen Grambling - Morgan Stanley, Research Division Todd Wakefield - Newton Investment Management North America, LLC Presentation Stacey Caravella Vice President of Investor Relations All right.

Shares rallied on the company's investor day, when it outlined its growth strategy and issued forecasts for the next three years.

Company leadership provides updates on strategic imperatives to accelerate member growth and new club expansion HAMPTON, N.H. , Nov. 13, 2025 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), will host its 2025 Investor Day today in Boston, MA.

LOS ANGELES, Nov. 10, 2025 (GLOBE NEWSWIRE) -- So Cal Gyms, LLC, a  Planet Fitness Franchisee, has opened its newest location in Los Angeles in the Hyde Park neighborhood at 3230 W. Slauson Ave.

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