Planet FitnessPLNT
About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Employees: 4,173
Fund manager confidence
Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)
214% more call options, than puts
Call options by funds: $170M | Put options by funds: $54.1M
36% more first-time investments, than exits
New positions opened: 76 | Existing positions closed: 56
15% more repeat investments, than reductions
Existing positions increased: 143 | Existing positions reduced: 124
4% more funds holding
Funds holding: 381 [Q4 2024] → 397 (+16) [Q1 2025]
3.9% more ownership
Funds ownership: 108.7% [Q4 2024] → 112.6% (+3.9%) [Q1 2025]
1% more capital invested
Capital invested by funds: $9.05B [Q4 2024] → $9.12B (+$64.7M) [Q1 2025]
0% more funds holding in top 10
Funds holding in top 10: 9 [Q4 2024] → 9 (+0) [Q1 2025]
Research analyst outlook
6 Wall Street Analysts provided 1 year price targets over the past 3 months
6 analyst ratings
Canaccord Genuity Brian McNamara | 23%upside $126 | Buy Maintained | 12 Jun 2025 |
Stifel Chris O'Cull | 17%upside $120 | Buy Upgraded | 22 May 2025 |
Macquarie Paul Golding | 7%downside $95 | Neutral Maintained | 13 May 2025 |
Guggenheim John Heinbockel | 7%upside $110 | Buy Reiterated | 12 May 2025 |
Morgan Stanley Megan Alexander | 9%upside $112 | Overweight Maintained | 9 May 2025 |
Financial journalist opinion
Based on 7 articles about PLNT published over the past 30 days









