Planet Fitness
PLNT
Market cap $9.38B

111.86 USD

+1.72

1.56%

Updated Jul 18, 3:42 PM EDT

1 day

1.56%

5 days

1.60%

1 month

3.87%

3 months

20.21%

6 months

3.53%

Year to date

12.32%

1 year

45.75%

5 years

94.74%

10 years

599.13%

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 4,173

Consumer Discretionary Leisure

0

Funds holding %

of 7,321 funds

0

Analysts bullish %

of 5 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

214% more call options, than puts

Call options by funds: $170M | Put options by funds: $54.1M

38% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 56

15% more repeat investments, than reductions

Existing positions increased: 143 | Existing positions reduced: 124

4% more funds holding

Funds holding: 381 [Q4 2024] → 398 (+17) [Q1 2025]

3.91% more ownership

Funds ownership: 108.7% [Q4 2024] → 112.61% (+3.91%) [Q1 2025]

1% more capital invested

Capital invested by funds: $9.05B [Q4 2024] → $9.12B (+$65.6M) [Q1 2025]

0% more funds holding in top 10

Funds holding in top 10: 9 [Q4 2024] → 9 (+0) [Q1 2025]

See Fund Rankings

Research analyst outlook

5 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target

$95

15%

downside

Avg. target

$113

1%

upside

High target

$126

13%

upside

5 analyst ratings

4 positive

80%

1 neutral

20%

0 negative

0%

Canaccord Genuity Brian McNamara	13%upside $126	Buy Maintained	12 Jun 2025
Stifel Chris O'Cull	7%upside $120	Buy Upgraded	22 May 2025
Macquarie Paul Golding	15%downside $95	Neutral Maintained	13 May 2025
Guggenheim John Heinbockel	2%downside $110	Buy Reiterated	12 May 2025
Morgan Stanley Megan Alexander	0%upside $112	Overweight Maintained	9 May 2025

See Analyst Rankings

Financial journalist opinion

Based on 4 articles about PLNT published over the past 30 days

Zacks Investment Research

Planet Fitness (PLNT) is a Top-Ranked Momentum Stock: Should You Buy?

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Planet Fitness (PLNT) is a Top-Ranked Momentum Stock: Should You Buy?

HSAs for Gym Memberships? These 3 Fitness Stocks Could Soar

The “Big Beautiful Bill,” working its way through Congress, has many provisions of interest to investors. One that may be flying under the radar would allow individuals to use health savings accounts (HSAs) for fitness-related expenses.

HSAs for Gym Memberships? These 3 Fitness Stocks Could Soar

Planet Fitness: Cementing Its Chops As A Growth Stock (Upgrade)

I'm upgrading Planet Fitness to a buy, driven by strong same-club sales growth, resilient demand after price hikes, and ongoing expansion plans. The company's value-oriented model resonates with inflation-weary consumers, supporting double-digit revenue growth and a growing Black Card membership base. Aggressive gym expansion and potential Black Card price increases provide further upside, despite the stock's premium valuation.

Planet Fitness: Cementing Its Chops As A Growth Stock (Upgrade)

Zacks Investment Research

Here's Why Planet Fitness (PLNT) is a Strong Momentum Stock

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Here's Why Planet Fitness (PLNT) is a Strong Momentum Stock

Zacks Investment Research

Planet Fitness (PLNT) is a Top-Ranked Growth Stock: Should You Buy?

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Planet Fitness (PLNT) is a Top-Ranked Growth Stock: Should You Buy?

Zacks Investment Research

Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?

PLNT navigates near-term challenges with strategic growth move. Here is what investors should watch.

Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?

Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June

SALT LAKE CITY--(BUSINESS WIRE)--Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the return of its annual High School Summer Pass™ program. Celebrating its fifth year, the initiative invites high school teens ages 14 – 191 to go all in on the gym this summer to fuel their passions by working out for free at any of its 15 Utah locations and 2,700+ Planet Fitness locations throughout the.

Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June

Zacks Investment Research

Here's Why Planet Fitness (PLNT) is a Strong Growth Stock

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Here's Why Planet Fitness (PLNT) is a Strong Growth Stock

The Motley Fool

Meet the Growth Stock Up 61% in the Past 1 Year

In the past 12 months, the S&P 500 index has generated a total return of 13% (as of May 21). This is a wonderful outcome, despite there being a ton of volatility in the past three months, thanks to uncertainty about trade policies and the overall economy.

Meet the Growth Stock Up 61% in the Past 1 Year

Schaeffers Research

Planet Fitness Stock Eyes Breakout After Analyst Upgrade

Planet Fitness Inc (NYSE:PLNT) is in focus today after Stifel upgraded the stock to "buy" from "hold," with a price-target hike to $120 from $82.

Planet Fitness Stock Eyes Breakout After Analyst Upgrade

See News Rankings

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