PLNT icon

Planet Fitness

111.03 USD
+0.58
0.53%
At close Jul 30, 4:00 PM EDT
After hours
111.03
+0.00
0.00%
1 day
0.53%
5 days
-1.76%
1 month
1.82%
3 months
17.38%
6 months
1.80%
Year to date
11.49%
1 year
50.32%
5 years
109.14%
10 years
593.94%
 

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 4,173

0
Funds holding %
of 7,323 funds
0
Analysts bullish %
of 5 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

214% more call options, than puts

Call options by funds: $170M | Put options by funds: $54.1M

38% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 56

15% more repeat investments, than reductions

Existing positions increased: 143 | Existing positions reduced: 124

4% more funds holding

Funds holding: 381 [Q4 2024] → 398 (+17) [Q1 2025]

3.91% more ownership

Funds ownership: 108.7% [Q4 2024] → 112.61% (+3.91%) [Q1 2025]

1% more capital invested

Capital invested by funds: $9.05B [Q4 2024] → $9.12B (+$65.6M) [Q1 2025]

0% more funds holding in top 10

Funds holding in top 10: 9 [Q4 2024] → 9 (+0) [Q1 2025]

Research analyst outlook

5 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$95
14%
downside
Avg. target
$113
1%
upside
High target
$126
13%
upside

5 analyst ratings

positive
80%
neutral
20%
negative
0%
Canaccord Genuity
Brian McNamara
13%upside
$126
Buy
Maintained
12 Jun 2025
Stifel
Chris O'Cull
8%upside
$120
Buy
Upgraded
22 May 2025
Macquarie
Paul Golding
14%downside
$95
Neutral
Maintained
13 May 2025
Guggenheim
John Heinbockel
1%downside
$110
Buy
Reiterated
12 May 2025
Morgan Stanley
Megan Alexander
1%upside
$112
Overweight
Maintained
9 May 2025

Financial journalist opinion

Based on 4 articles about PLNT published over the past 30 days

Positive
Zacks Investment Research
6 hours ago
Planet Fitness (PLNT) Earnings Expected to Grow: Should You Buy?
Planet Fitness (PLNT) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Planet Fitness (PLNT) Earnings Expected to Grow: Should You Buy?
Positive
Zacks Investment Research
1 week ago
Leisure & Recreation Industry Looks Promising: 3 Stocks to Buy
The Leisure & Recreation Services industry gains from the demand for concerts and strong bookings for cruise operators. Stocks like RCL, CCL and PLNT are better-positioned to gain from the industry trends.
Leisure & Recreation Industry Looks Promising: 3 Stocks to Buy
Neutral
PRNewsWire
1 week ago
PLANET FITNESS, INC. TO REPORT SECOND QUARTER 2025 RESULTS ON AUGUST 6, 2025
HAMPTON, N.H. , July 23, 2025 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), today announced that the Company will report results for its second quarter ended June 30, 2025, before the market opens on Wednesday, August 6, 2025.
PLANET FITNESS, INC. TO REPORT SECOND QUARTER 2025 RESULTS ON AUGUST 6, 2025
Positive
Zacks Investment Research
3 weeks ago
Planet Fitness (PLNT) is a Top-Ranked Momentum Stock: Should You Buy?
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Planet Fitness (PLNT) is a Top-Ranked Momentum Stock: Should You Buy?
Positive
MarketBeat
1 month ago
HSAs for Gym Memberships? These 3 Fitness Stocks Could Soar
The “Big Beautiful Bill,” working its way through Congress, has many provisions of interest to investors. One that may be flying under the radar would allow individuals to use health savings accounts (HSAs) for fitness-related expenses.
HSAs for Gym Memberships? These 3 Fitness Stocks Could Soar
Positive
Seeking Alpha
1 month ago
Planet Fitness: Cementing Its Chops As A Growth Stock (Upgrade)
I'm upgrading Planet Fitness to a buy, driven by strong same-club sales growth, resilient demand after price hikes, and ongoing expansion plans. The company's value-oriented model resonates with inflation-weary consumers, supporting double-digit revenue growth and a growing Black Card membership base. Aggressive gym expansion and potential Black Card price increases provide further upside, despite the stock's premium valuation.
Planet Fitness: Cementing Its Chops As A Growth Stock (Upgrade)
Positive
Zacks Investment Research
1 month ago
Here's Why Planet Fitness (PLNT) is a Strong Momentum Stock
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Here's Why Planet Fitness (PLNT) is a Strong Momentum Stock
Positive
Zacks Investment Research
1 month ago
Planet Fitness (PLNT) is a Top-Ranked Growth Stock: Should You Buy?
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Planet Fitness (PLNT) is a Top-Ranked Growth Stock: Should You Buy?
Negative
Zacks Investment Research
1 month ago
Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?
PLNT navigates near-term challenges with strategic growth move. Here is what investors should watch.
Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?
Neutral
Business Wire
2 months ago
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June
SALT LAKE CITY--(BUSINESS WIRE)--Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the return of its annual High School Summer Pass™ program. Celebrating its fifth year, the initiative invites high school teens ages 14 – 191 to go all in on the gym this summer to fuel their passions by working out for free at any of its 15 Utah locations and 2,700+ Planet Fitness locations throughout the.
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June
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