PLNT icon

Planet Fitness

102.62 USD
-1.46
1.40%
At close Jun 13, 4:00 PM EDT
After hours
102.62
+0.00
0.00%
1 day
-1.40%
5 days
-2.73%
1 month
9.37%
3 months
10.05%
6 months
2.27%
Year to date
3.04%
1 year
41.54%
5 years
49.57%
10 years
541.38%
 

About: Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.

Employees: 4,173

0
Funds holding %
of 7,296 funds
0
Analysts bullish %
of 6 analysts

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

214% more call options, than puts

Call options by funds: $170M | Put options by funds: $54.1M

36% more first-time investments, than exits

New positions opened: 76 | Existing positions closed: 56

15% more repeat investments, than reductions

Existing positions increased: 143 | Existing positions reduced: 124

4% more funds holding

Funds holding: 381 [Q4 2024] → 397 (+16) [Q1 2025]

3.9% more ownership

Funds ownership: 108.7% [Q4 2024] → 112.6% (+3.9%) [Q1 2025]

1% more capital invested

Capital invested by funds: $9.05B [Q4 2024] → $9.12B (+$64.7M) [Q1 2025]

0% more funds holding in top 10

Funds holding in top 10: 9 [Q4 2024] → 9 (+0) [Q1 2025]

Research analyst outlook

6 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$95
7%
downside
Avg. target
$112
9%
upside
High target
$126
23%
upside

6 analyst ratings

positive
83%
neutral
17%
negative
0%
Canaccord Genuity
Brian McNamara
23%upside
$126
Buy
Maintained
12 Jun 2025
Stifel
Chris O'Cull
17%upside
$120
Buy
Upgraded
22 May 2025
Macquarie
Paul Golding
7%downside
$95
Neutral
Maintained
13 May 2025
Guggenheim
John Heinbockel
7%upside
$110
Buy
Reiterated
12 May 2025
Morgan Stanley
Megan Alexander
9%upside
$112
Overweight
Maintained
9 May 2025

Financial journalist opinion

Based on 7 articles about PLNT published over the past 30 days

Negative
Zacks Investment Research
1 week ago
Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?
PLNT navigates near-term challenges with strategic growth move. Here is what investors should watch.
Planet Fitness Up 11% in Three Months: Should You Buy, Sell or Hold?
Neutral
Business Wire
2 weeks ago
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June
SALT LAKE CITY--(BUSINESS WIRE)--Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the return of its annual High School Summer Pass™ program. Celebrating its fifth year, the initiative invites high school teens ages 14 – 191 to go all in on the gym this summer to fuel their passions by working out for free at any of its 15 Utah locations and 2,700+ Planet Fitness locations throughout the.
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns to Utah This June
Positive
Zacks Investment Research
2 weeks ago
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Positive
The Motley Fool
3 weeks ago
Meet the Growth Stock Up 61% in the Past 1 Year
In the past 12 months, the S&P 500 index has generated a total return of 13% (as of May 21). This is a wonderful outcome, despite there being a ton of volatility in the past three months, thanks to uncertainty about trade policies and the overall economy.
Meet the Growth Stock Up 61% in the Past 1 Year
Positive
Schaeffers Research
3 weeks ago
Planet Fitness Stock Eyes Breakout After Analyst Upgrade
Planet Fitness Inc (NYSE:PLNT) is in focus today after Stifel upgraded the stock to "buy" from "hold," with a price-target hike to $120 from $82.
Planet Fitness Stock Eyes Breakout After Analyst Upgrade
Positive
Zacks Investment Research
3 weeks ago
Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
Neutral
GlobeNewsWire
3 weeks ago
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns This June
Teens can pre-register starting today and work out for free from June 1 – August 31 at 2,700+ clubs nationwide and get stronger together Teens can pre-register starting today and work out for free from June 1 – August 31 at 2,700+ clubs nationwide and get stronger together
Strength Starts Here: Planet Fitness' Annual High School Summer Pass™ Program Returns This June
Neutral
Seeking Alpha
1 month ago
Planet Fitness: Continued Outperformance If The Bears Are Wrong
Planet Fitness (PLNT) has delivered over 500% returns since its IPO, despite skepticism about its business model and potential economic downturns. A rough 10-year model suggests PLNT could see $3 billion in revenue and $1.2 billion in Adjusted EBITDA by 2034. Even with conservative estimates, PLNT stock could offer mid-teens annualized returns, driven by international expansion and high return on invested capital.
Planet Fitness: Continued Outperformance If The Bears Are Wrong
Positive
Zacks Investment Research
1 month ago
Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
Negative
Zacks Investment Research
1 month ago
Planet Fitness Misses Q1 Earnings & Revenue Mark, Retains '25 View
PLNT's first-quarter 2025 performance highlights system-wide same club sales growth amid macro uncertainties. Dive in to know more.
Planet Fitness Misses Q1 Earnings & Revenue Mark, Retains '25 View
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