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Planet Fitness
PLNT

405 hedge funds and large institutions have $9.24B invested in Planet Fitness in 2025 Q1 according to their latest regulatory filings, with 77 funds opening new positions, 146 increasing their positions, 126 reducing their positions, and 55 closing their positions.

New
Increased
Maintained
Reduced
Closed

214% more call options, than puts

Call options by funds: $170M | Put options by funds: $54.1M

40% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 55

16% more repeat investments, than reductions

Existing positions increased: 146 | Existing positions reduced: 126

5.24% more ownership

Funds ownership: 108.9% → 114.14% (+5.2%)

5% more funds holding

Funds holding: 386 → 405 (+19)

2% more capital invested

Capital invested by funds: $9.07B → $9.24B (+$173M)

0% more funds holding in top 10

Funds holding in top 10: 9 → 9 (0)

Holders
405
Holders Change
+19
Holders Change %
+4.92%
% of All Funds
5.43%
Holding in Top 10
9
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.12%
New
77
Increased
146
Reduced
126
Closed
55
Calls
$170M
Puts
$54.1M
Net Calls
+$116M
Net Calls Change
+$79.4M

Top Buyers

1
Invesco
Invesco
Georgia
+$174M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$128M
3
Ninety One (UK)
Ninety One (UK)
United Kingdom
+$81.1M
4
SFA
Sequoia Financial Advisors
Ohio
+$56.7M
5
JCM
Junto Capital Management
New York
+$54.8M

Top Sellers

1
ACM
Anomaly Capital Management
New York
-$175M
2
CIP
Champlain Investment Partners
Vermont
-$118M
3
Citadel Advisors
Citadel Advisors
Florida
-$81M
4
BlackRock
BlackRock
New York
-$76.1M
5
UBS Group
UBS Group
Switzerland
-$56.3M
Name Holding Trade Value Shares
Change 		Change in
Stake
AssetMark Inc
201
AssetMark Inc
California
$1.19M +$1.24M +12,314 +102,617%
Truist Financial
202
Truist Financial
North Carolina
$1.12M -$105K -1,047 -8%
BCI
203
Brinker Capital Investments
Pennsylvania
$1.11M +$1.16M +11,515 New
OPS
204
Orion Portfolio Solutions
Nebraska
$1.11M +$1.16M +11,515 New
SAM
205
Stansberry Asset Management
Texas
$1.07M -$118K -1,176 -10%
OAM
206
Oppenheimer Asset Management
New York
$1.04M +$425K +4,221 +64%
OC
207
Oppenheimer & Co
New York
$1.03M – – –
TSS
208
Two Sigma Securities
New York
$1.03M +$817K +8,116 +317%
CC
209
Chicago Capital
Illinois
$981K +$267K +2,651 +35%
TLCM
210
Twin Lakes Capital Management
California
$953K -$1.91K -19 -0.2%
SOADOR
211
State of Alaska Department of Revenue
Alaska
$953K +$26.7K +265 +3%
LCM
212
Landscape Capital Management
New Jersey
$944K +$983K +9,768 New
CCM
213
Cinctive Capital Management
New York
$937K +$976K +9,694 New
NYLIM
214
New York Life Investment Management
New York
$923K +$11.1K +110 +1%
Jane Street
215
Jane Street
New York
$922K -$15.2M -151,500 -94%
OAM
216
OP Asset Management
$920K +$959K +9,525 New
Millennium Management
217
Millennium Management
New York
$916K -$10.6M -105,379 -92%
Creative Planning
218
Creative Planning
Kansas
$915K +$24.4K +242 +3%
VRS
219
Virginia Retirement Systems
Virginia
$872K +$909K +9,030 New
AFWM
220
AMJ Financial Wealth Management
Virginia
$870K +$402K +3,991 +80%
Osaic Holdings
221
Osaic Holdings
Arizona
$868K +$508K +5,044 +128%
Public Employees Retirement Association of Colorado
222
Public Employees Retirement Association of Colorado
Colorado
$861K – – –
Stifel Financial
223
Stifel Financial
Missouri
$860K +$896K +8,906 New
US Bancorp
224
US Bancorp
Minnesota
$856K -$104K -1,032 -10%
CIBC World Market
225
CIBC World Market
Ontario, Canada
$829K +$8.46K +84 +1%
7 8
9
10 11

PLNT Hedge Fund Activity: Q1 2025 in Review

405 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Planet Fitness (PLNT) for Q1 2025, worth a combined $9.24B — up 1.9% from $9.07B a quarter earlier.

Buyers outnumbered sellers: 77 funds opened new PLNT positions and 55 closed out — a net gain of 22 holders — while 146 added to existing stakes and 126 trimmed.

The largest buyer was Invesco, adding an estimated $174M. The largest seller was Anomaly Capital Management, exiting entirely with an estimated $175M sold.

  • 405 institutional investors held Planet Fitness (PLNT) as of Q1 2025, up from 386 in Q4 2024.
  • Funds reported $9.24B of Planet Fitness stock for Q1 2025, up 1.9% quarter-over-quarter.
  • 77 funds opened new Planet Fitness positions in Q1 2025 and 55 closed out, a net change of +22 holders.
  • The largest Planet Fitness buyer in Q1 2025 was Invesco, an estimated $174M added.
  • The largest Planet Fitness seller in Q1 2025 was Anomaly Capital Management, an estimated $175M sold.

Based on aggregated 13F filings for Q1 2025.