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Planet Fitness

409 hedge funds and large institutions have $9.82B invested in Planet Fitness in 2025 Q3 according to their latest regulatory filings, with 53 funds opening new positions, 136 increasing their positions, 161 reducing their positions, and 56 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $60.6M | Put options by funds: $37.5M

29% more funds holding in top 10

Funds holding in top 10: 79 (+2)

5% less first-time investments, than exits

New positions opened: 53 | Existing positions closed: 56

1.59% less ownership

Funds ownership: 114.35%112.75% (-1.6%)

2% less funds holding

Funds holding: 416409 (-7)

6% less capital invested

Capital invested by funds: $10.5B → $9.82B (-$632M)

16% less repeat investments, than reductions

Existing positions increased: 136 | Existing positions reduced: 161

Holders
409
Holders Change
-7
Holders Change %
-1.68%
% of All Funds
5.37%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.12%
New
53
Increased
136
Reduced
161
Closed
56
Calls
$60.6M
Puts
$37.5M
Net Calls
+$23.1M
Net Calls Change
-$60.5M
Name Holding Trade Value Shares
Change
Change in
Stake
GEA
351
Glen Eagle Advisors
New Jersey
$10.4K
SL
352
Salomon & Ludwin
Virginia
$10.2K +$10.7K +101 New
HWM
353
Hemington Wealth Management
Virginia
$10K +$106 +1 +1%
GWSG
354
GPS Wealth Strategies Group
Colorado
$8.72K +$8.93K +84 New
WWM
355
Wolff Wiese Magana
California
$8.51K
GPFA
356
Game Plan Financial Advisors
Ohio
$7.79K -$15.9K -150 -67%
Northwestern Mutual Wealth Management
357
Northwestern Mutual Wealth Management
Wisconsin
$7.06K +$7.23K +68 New
FMII
358
Farmers & Merchants Investments Inc
Nebraska
$7.06K +$319 +3 +5%
BBHC
359
Brown Brothers Harriman & Co
New York
$6.75K
CWP
360
Concord Wealth Partners
Virginia
$6.54K
BONH
361
Bank of New Hampshire
New Hampshire
$6.33K
Optiver Holding
362
Optiver Holding
Netherlands
$5.71K -$4.89K -46 -46%
JWA
363
JFS Wealth Advisors
Pennsylvania
$5.4K -$425 -4 -7%
TWD
364
True Wealth Design
Ohio
$5.29K +$4.15K +39 +325%
NEWAS
365
N.E.W. Advisory Services
Wisconsin
$5.19K +$5.32K +50 New
ASN
366
Advisory Services Network
Georgia
$5.09K +$5.21K +49 New
FC
367
Fairscale Capital
New Hampshire
$4.36K
MCM
368
MAI Capital Management
Ohio
$4.15K -$7.02K -66 -62%
FHC
369
First Horizon Corporation
Tennessee
$4.05K +$4.15K +39 New
HNW
370
High Note Wealth
Minnesota
$3.84K -$106 -1 -3%
CA
371
CoreCap Advisors
Michigan
$3.74K
GRP
372
Global Retirement Partners
California
$3.11K +$425 +4 +15%
FFO
373
Fortitude Family Office
Arizona
$2.7K
CIA
374
Cape Investment Advisory
Georgia
$2.6K
GFWA
375
Grey Fox Wealth Advisors
Delaware
$2.6K +$2.66K +25 New

PLNT Hedge Fund Activity: Q3 2025 in Review

409 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Planet Fitness (PLNT) for Q3 2025, worth a combined $9.82B — down 6.1% from $10.5B a quarter earlier.

Sellers outnumbered buyers: 56 funds closed out of PLNT and 53 opened new positions — a net loss of 3 holders — while 161 trimmed existing stakes and 136 added.

The largest buyer was T. Rowe Price Associates, adding an estimated $179M. The largest seller was Victory Capital Management, cutting an estimated $167M.

  • 409 institutional investors held Planet Fitness (PLNT) as of Q3 2025, down from 416 in Q2 2025.
  • Funds reported $9.82B of Planet Fitness stock for Q3 2025, down 6.1% quarter-over-quarter.
  • 53 funds opened new Planet Fitness positions in Q3 2025 and 56 closed out, a net change of -3 holders.
  • The largest Planet Fitness buyer in Q3 2025 was T. Rowe Price Associates, an estimated $179M added.
  • The largest Planet Fitness seller in Q3 2025 was Victory Capital Management, an estimated $167M sold.

Based on aggregated 13F filings for Q3 2025.