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Planet Fitness

409 hedge funds and large institutions have $9.82B invested in Planet Fitness in 2025 Q3 according to their latest regulatory filings, with 53 funds opening new positions, 136 increasing their positions, 161 reducing their positions, and 56 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $60.6M | Put options by funds: $37.5M

29% more funds holding in top 10

Funds holding in top 10: 79 (+2)

5% less first-time investments, than exits

New positions opened: 53 | Existing positions closed: 56

1.59% less ownership

Funds ownership: 114.35%112.75% (-1.6%)

2% less funds holding

Funds holding: 416409 (-7)

6% less capital invested

Capital invested by funds: $10.5B → $9.82B (-$632M)

16% less repeat investments, than reductions

Existing positions increased: 136 | Existing positions reduced: 161

Holders
409
Holders Change
-7
Holders Change %
-1.68%
% of All Funds
5.37%
Holding in Top 10
9
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+28.57%
% of All Funds
0.12%
New
53
Increased
136
Reduced
161
Closed
56
Calls
$60.6M
Puts
$37.5M
Net Calls
+$23.1M
Net Calls Change
-$60.5M
Name Holding Trade Value Shares
Change
Change in
Stake
Carson Wealth (CWM LLC)
301
Carson Wealth (CWM LLC)
Nebraska
$159K -$5.74K -54 -3%
MA
302
Montag & Associates
Georgia
$153K
SOW
303
State of Wyoming
Wyoming
$132K -$182K -1,708 -57%
IA
304
IFP Advisors
Florida
$124K +$40.6K +382 +47%
VCM
305
Versant Capital Management
Arizona
$123K +$2.55K +24 +2%
UB
306
UMB Bank
Missouri
$95K -$213 -2 -0.2%
Fifth Third Bancorp
307
Fifth Third Bancorp
Ohio
$93.3K +$957 +9 +1%
SAM
308
Shell Asset Management
Netherlands
$92K -$140K -1,314 -60%
LFG
309
Larson Financial Group
Missouri
$88.6K +$1.17K +11 +1%
FFA
310
Farther Finance Advisors
California
$82.1K +$1.91K +18 +2%
C
311
Covestor
United Kingdom
$81K +$8.4K +79 +11%
SA
312
Strategic Advocates
Utah
$75K +$76.9K +723 New
Asset Management One
313
Asset Management One
Japan
$69.4K +$1.81K +17 +3%
SPIA
314
Steward Partners Investment Advisory
New York
$64.1K +$33.9K +319 +107%
Jones Financial Companies
315
Jones Financial Companies
Missouri
$63.5K +$9.78K +92 +18%
CIAM
316
Caitong International Asset Management
Hong Kong
$62.5K +$63K +593 +6,589%
S
317
SignatureFD
Georgia
$55.7K
DB
318
Danske Bank
Denmark
$51.9K -$8.72K -82 -14%
AF
319
Allworth Financial
California
$49.5K +$6.59K +62 +15%
PCM
320
Penserra Capital Management
California
$47K +$532 +5 +1%
SAM
321
Smartleaf Asset Management
Massachusetts
$46.8K +$26.9K +253 +132%
AUB
322
Atlantic Union Bankshares
Virginia
$44.2K +$45.3K +426 New
SIC
323
SJS Investment Consulting
Ohio
$43.9K +$44.3K +417 +6,950%
PS
324
Principal Securities
Iowa
$42.4K -$12.9K -121 -23%
HFS
325
Hantz Financial Services
Michigan
$42K +$14.7K +138 +52%

PLNT Hedge Fund Activity: Q3 2025 in Review

409 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Planet Fitness (PLNT) for Q3 2025, worth a combined $9.82B — down 6.1% from $10.5B a quarter earlier.

Sellers outnumbered buyers: 56 funds closed out of PLNT and 53 opened new positions — a net loss of 3 holders — while 161 trimmed existing stakes and 136 added.

The largest buyer was T. Rowe Price Associates, adding an estimated $179M. The largest seller was Victory Capital Management, cutting an estimated $167M.

  • 409 institutional investors held Planet Fitness (PLNT) as of Q3 2025, down from 416 in Q2 2025.
  • Funds reported $9.82B of Planet Fitness stock for Q3 2025, down 6.1% quarter-over-quarter.
  • 53 funds opened new Planet Fitness positions in Q3 2025 and 56 closed out, a net change of -3 holders.
  • The largest Planet Fitness buyer in Q3 2025 was T. Rowe Price Associates, an estimated $179M added.
  • The largest Planet Fitness seller in Q3 2025 was Victory Capital Management, an estimated $167M sold.

Based on aggregated 13F filings for Q3 2025.