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Planet Fitness
PLNT

405 hedge funds and large institutions have $9.24B invested in Planet Fitness in 2025 Q1 according to their latest regulatory filings, with 77 funds opening new positions, 146 increasing their positions, 126 reducing their positions, and 55 closing their positions.

New
Increased
Maintained
Reduced
Closed

214% more call options, than puts

Call options by funds: $170M | Put options by funds: $54.1M

40% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 55

16% more repeat investments, than reductions

Existing positions increased: 146 | Existing positions reduced: 126

5.24% more ownership

Funds ownership: 108.9% → 114.14% (+5.2%)

5% more funds holding

Funds holding: 386 → 405 (+19)

2% more capital invested

Capital invested by funds: $9.07B → $9.24B (+$173M)

0% more funds holding in top 10

Funds holding in top 10: 9 → 9 (0)

Holders
405
Holders Change
+19
Holders Change %
+4.92%
% of All Funds
5.43%
Holding in Top 10
9
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
0.12%
New
77
Increased
146
Reduced
126
Closed
55
Calls
$170M
Puts
$54.1M
Net Calls
+$116M
Net Calls Change
+$79.4M

Top Buyers

1
Invesco
Invesco
Georgia
+$174M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$128M
3
Ninety One (UK)
Ninety One (UK)
United Kingdom
+$81.1M
4
SFA
Sequoia Financial Advisors
Ohio
+$56.7M
5
JCM
Junto Capital Management
New York
+$54.8M

Top Sellers

1
ACM
Anomaly Capital Management
New York
-$175M
2
CIP
Champlain Investment Partners
Vermont
-$118M
3
Citadel Advisors
Citadel Advisors
Florida
-$81M
4
BlackRock
BlackRock
New York
-$76.1M
5
UBS Group
UBS Group
Switzerland
-$56.3M
Name Holding Trade Value Shares
Change 		Change in
Stake
PNC Financial Services Group
276
PNC Financial Services Group
Pennsylvania
$313K +$12.7K +126 +4%
BTWM
277
Baker Tilly Wealth Management
Wisconsin
$311K -$47.8K -475 -13%
Envestnet Portfolio Solutions
278
Envestnet Portfolio Solutions
Illinois
$306K -$186K -1,844 -37%
CCM
279
CAAS Capital Management
New York
$299K +$312K +3,100 New
Wealth Enhancement Advisory Services
280
Wealth Enhancement Advisory Services
Minnesota
$299K +$42.1K +418 +16%
SCM
281
Shelton Capital Management
Colorado
$292K -$17K -169 -5%
VF
282
Virtu Financial
New York
$292K +$7.75K +77 +3%
CIA
283
Concurrent Investment Advisors
Florida
$289K +$69.6K +691 +30%
FC
284
Farringdon Capital
United Kingdom
$289K +$301K +2,988 New
KPWS
285
Kestra Private Wealth Services
Texas
$287K -$148K -1,471 -33%
MIA
286
MeadowBrook Investment Advisors
Michigan
$273K +$67.9K +675 +31%
QL
287
Quarry LP
New York
$271K +$66.6K +662 +31%
HSBC Holdings
288
HSBC Holdings
United Kingdom
$268K -$15.6K -155 -5%
AIM
289
Aigen Investment Management
New York
$265K +$276K +2,747 New
CAM
290
Claret Asset Management
Quebec, Canada
$264K -$275K -2,729 Closed
CTC
291
Cetera Trust Company
Minnesota
$262K – – –
SFG
292
Synergy Financial Group
California
$255K – – –
CIBC Asset Management
293
CIBC Asset Management
Ontario, Canada
$254K +$5.13K +51 +2%
SAM
294
Shell Asset Management
Netherlands
$254K -$7.65K -76 -3%
IIM
295
INTECH Investment Management
Florida
$249K +$259K +2,575 New
CG
296
Caprock Group
Idaho
$236K +$246K +2,440 New
ECM
297
Everence Capital Management
Indiana
$235K – – –
A
298
AlphaQuest
New York
$229K -$31.3K -311 -12%
SCM
299
Sterling Capital Management
North Carolina
$224K -$72.1K -716 -24%
CCM
300
Coldstream Capital Management
Washington
$220K +$229K +2,276 New
10 11
12
13 14

PLNT Hedge Fund Activity: Q1 2025 in Review

405 of the 7,457 institutional investors tracked by Wall St. Rank reported a position in Planet Fitness (PLNT) for Q1 2025, worth a combined $9.24B — up 1.9% from $9.07B a quarter earlier.

Buyers outnumbered sellers: 77 funds opened new PLNT positions and 55 closed out — a net gain of 22 holders — while 146 added to existing stakes and 126 trimmed.

The largest buyer was Invesco, adding an estimated $174M. The largest seller was Anomaly Capital Management, exiting entirely with an estimated $175M sold.

  • 405 institutional investors held Planet Fitness (PLNT) as of Q1 2025, up from 386 in Q4 2024.
  • Funds reported $9.24B of Planet Fitness stock for Q1 2025, up 1.9% quarter-over-quarter.
  • 77 funds opened new Planet Fitness positions in Q1 2025 and 55 closed out, a net change of +22 holders.
  • The largest Planet Fitness buyer in Q1 2025 was Invesco, an estimated $174M added.
  • The largest Planet Fitness seller in Q1 2025 was Anomaly Capital Management, an estimated $175M sold.

Based on aggregated 13F filings for Q1 2025.