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Procter & Gamble

3,979 hedge funds and large institutions have $229B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 380 funds opening new positions, 1,405 increasing their positions, 1,833 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

more first-time investments, than exits

New positions opened: | Existing positions closed:

more call options, than puts

Call options by funds: $ | Put options by funds: $

more funds holding

Funds holding:

more ownership

Funds ownership:

5% less capital invested

Capital invested by funds: $240B → $229B (-$11.2B)

19% less funds holding in top 10

Funds holding in top 10: 10383 (-20)

23% less repeat investments, than reductions

Existing positions increased: 1,405 | Existing positions reduced: 1,833

Holders
3,979
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
83
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$2.13B
Puts
$1.84B
Net Calls
Net Calls Change

Top Sellers

1 -$655M
2 -$370M
3 -$356M
4
Holocene Advisors
Holocene Advisors
New York
-$333M
5
UBS Group
UBS Group
Switzerland
-$318M
Name Holding Trade Value Shares
Change
Change in
Stake
WAG
2001
Winthrop Advisory Group
Massachusetts
$1.39M
CCM
2002
Chickasaw Capital Management
Tennessee
$1.39M
FAM
2003
Fairtree Asset Management
South Africa
$1.39M
MA
2004
MJP Associates
Connecticut
$1.38M
VIP
2005
Vista Investment Partners
Oklahoma
$1.38M
TWP
2006
Tower Wealth Partners
Pennsylvania
$1.38M
VCP
2007
Verus Capital Partners
Arizona
$1.38M
CC
2008
Corsicana & Co
Texas
$1.37M
SCM
2009
Sterling Capital Management
North Carolina
$1.37M
WMA
2010
West Michigan Advisors
Michigan
$1.37M
CAM
2011
Councilmark Asset Management
Tennessee
$1.37M
HWA
2012
Heritage Wealth Advisors
Virginia
$1.36M
SPF
2013
South Plains Financial
Texas
$1.36M
CFS
2014
CRA Financial Services
New Jersey
$1.35M
CFO
2015
CVA Family Office
Colorado
$1.35M
EIM
2016
Essex Investment Management
Massachusetts
$1.35M
HR
2017
Howe & Rusling
New York
$1.35M
FCFC
2018
First Commonwealth Financial Corp
Pennsylvania
$1.35M
CWAG
2019
Compton Wealth Advisory Group
Virginia
$1.35M
RP
2020
Rowlandmiller & Partners
Georgia
$1.35M
AIIMS
2021
Analyst IMS Investment Management Services
Israel
$1.35M
CWA
2022
CJM Wealth Advisers
Virginia
$1.34M
EAM
2023
Evanson Asset Management
California
$1.34M
ANC
2024
Ames National Corp
Iowa
$1.33M
TAM
2025
Townsend Asset Management
North Carolina
$1.33M