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Procter & Gamble
PG

4,014 hedge funds and large institutions have $274B invested in Procter & Gamble in 2025 Q1 according to their latest regulatory filings, with 202 funds opening new positions, 1,697 increasing their positions, 1,681 reducing their positions, and 127 closing their positions.

New
Increased
Maintained
Reduced
Closed

67% more call options, than puts

Call options by funds: $2.87B | Put options by funds: $1.72B

59% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 127

11% more funds holding in top 10

Funds holding in top 10: 192 → 213 (+21)

1% more repeat investments, than reductions

Existing positions increased: 1,697 | Existing positions reduced: 1,681

0.73% more ownership

Funds ownership: 67.92% → 68.66% (+0.73%)

0% more capital invested

Capital invested by funds: $273B → $274B (+$1.36B)

0% more funds holding

Funds holding: 4,004 → 4,014 (+10)

Holders
4,014
Holders Change
+10
Holders Change %
+0.25%
% of All Funds
53.8%
Holding in Top 10
213
Holding in Top 10 Change
+21
Holding in Top 10 Change %
+10.94%
% of All Funds
2.85%
New
202
Increased
1,697
Reduced
1,681
Closed
127
Calls
$2.87B
Puts
$1.72B
Net Calls
+$1.15B
Net Calls Change
+$528M

Top Buyers

Rank Fund Capital Flow
1
Bank of America
Bank of America
North Carolina
+$666M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$413M
3
JP Morgan Chase
JP Morgan Chase
New York
+$377M
4
Invesco
Invesco
Georgia
+$373M
5
BlackRock
BlackRock
New York
+$331M

Top Sellers

Rank Fund Capital Flow
1
Fisher Asset Management
Fisher Asset Management
Washington
-$1.22B
2
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board
Ontario, Canada
-$521M
3
Wellington Management Group
Wellington Management Group
Massachusetts
-$329M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$294M
5
Capital World Investors
Capital World Investors
California
-$283M
Name Holding Trade Value Shares
Change 		Change in
Stake
RCM
1801
RB Capital Management
Nevada
$2.2M +$3.18K +19 +0.1%
S
1802
Sunpointe
Missouri
$2.2M -$118K -702 -5%
XF
1803
XML Financial
Maryland
$2.19M -$16.4K -98 -0.8%
MC
1804
Martin & Co
Tennessee
$2.19M +$12.6K +75 +0.6%
Hudson Bay Capital Management
1805
Hudson Bay Capital Management
Connecticut
$2.18M +$2.14M +12,796 New
IIC
1806
Integrated Investment Consultants
Michigan
$2.18M +$495K +2,953 +30%
NCM
1807
Northside Capital Management
Oregon
$2.18M +$1.51K +9 +0.1%
RWA
1808
River Wealth Advisors
Pennsylvania
$2.18M -$211K -1,258 -9%
GIP
1809
Granite Investment Partners
California
$2.18M – – –
NAMP
1810
NorthStar Asset Management (Pennsylvania)
Pennsylvania
$2.17M – – –
MFP
1811
Meridian Financial Partners
Virginia
$2.17M +$25.3K +151 +1%
NI
1812
Natural Investments
California
$2.17M +$15.6K +93 +0.7%
HBT
1813
Heartland Bank & Trust
Illinois
$2.16M +$250K +1,494 +13%
TGAM
1814
TBH Global Asset Management
Tennessee
$2.16M +$252K +1,505 +13%
A
1815
Argentarii
Ohio
$2.15M -$101K -605 -5%
V
1816
VeraBank
Texas
$2.15M -$46.2K -276 -2%
USWG
1817
U.S. Wealth Group
New York
$2.15M -$43.5K -260 -2%
JAM
1818
Jupiter Asset Management
United Kingdom
$2.14M -$22.4M -133,512 -91%
IP
1819
Ignite Planners
California
$2.14M +$160K +954 +8%
PL
1820
Perpetual Ltd
Australia
$2.14M – – –
DWM
1821
Darwin Wealth Management
Florida
$2.14M – – –
CF
1822
Convergence Financial
Missouri
$2.14M +$124K +738 +6%
WG
1823
Wealth Group
North Carolina
$2.13M -$11.2K -67 -0.5%
FCCM
1824
First City Capital Management
Georgia
$2.13M -$619K -3,696 -23%
PWAM
1825
Papamarkou Wellner Asset Management
New York
$2.13M -$17.1K -102 -0.8%
71 72
73
74 75

PG Hedge Fund Activity: Q1 2025 in Review

4,014 of the 7,461 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2025, worth a combined $274B — up 0.5% from $273B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new PG positions and 127 closed out — a net gain of 75 holders — while 1,697 added to existing stakes and 1,681 trimmed.

The largest buyer was Bank of America, adding an estimated $666M. The largest seller was Fisher Asset Management, cutting an estimated $1.22B.

  • 4,014 institutional investors held Procter & Gamble (PG) as of Q1 2025, up from 4,004 in Q4 2024.
  • Funds reported $274B of Procter & Gamble stock for Q1 2025, up 0.5% quarter-over-quarter.
  • 202 funds opened new Procter & Gamble positions in Q1 2025 and 127 closed out, a net change of +75 holders.
  • The largest Procter & Gamble buyer in Q1 2025 was Bank of America, an estimated $666M added.
  • The largest Procter & Gamble seller in Q1 2025 was Fisher Asset Management, an estimated $1.22B sold.

Based on aggregated 13F filings for Q1 2025.