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Procter & Gamble
PG

4,014 hedge funds and large institutions have $274B invested in Procter & Gamble in 2025 Q1 according to their latest regulatory filings, with 202 funds opening new positions, 1,697 increasing their positions, 1,681 reducing their positions, and 127 closing their positions.

New
Increased
Maintained
Reduced
Closed

67% more call options, than puts

Call options by funds: $2.87B | Put options by funds: $1.72B

59% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 127

11% more funds holding in top 10

Funds holding in top 10: 192 → 213 (+21)

1% more repeat investments, than reductions

Existing positions increased: 1,697 | Existing positions reduced: 1,681

0.73% more ownership

Funds ownership: 67.92% → 68.66% (+0.73%)

0% more capital invested

Capital invested by funds: $273B → $274B (+$1.36B)

0% more funds holding

Funds holding: 4,004 → 4,014 (+10)

Holders
4,014
Holders Change
+10
Holders Change %
+0.25%
% of All Funds
53.8%
Holding in Top 10
213
Holding in Top 10 Change
+21
Holding in Top 10 Change %
+10.94%
% of All Funds
2.85%
New
202
Increased
1,697
Reduced
1,681
Closed
127
Calls
$2.87B
Puts
$1.72B
Net Calls
+$1.15B
Net Calls Change
+$528M

Top Buyers

Rank Fund Capital Flow
1
Bank of America
Bank of America
North Carolina
+$666M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$413M
3
JP Morgan Chase
JP Morgan Chase
New York
+$377M
4
Invesco
Invesco
Georgia
+$373M
5
BlackRock
BlackRock
New York
+$331M

Top Sellers

Rank Fund Capital Flow
1
Fisher Asset Management
Fisher Asset Management
Washington
-$1.22B
2
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board
Ontario, Canada
-$521M
3
Wellington Management Group
Wellington Management Group
Massachusetts
-$329M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$294M
5
Capital World Investors
Capital World Investors
California
-$283M
Name Holding Trade Value Shares
Change 		Change in
Stake
CBT
1776
Central Bank & Trust
Kentucky
$2.27M +$67K +400 +3%
DA
1777
Dover Advisors
Virginia
$2.27M +$973K +5,808 +77%
GC
1778
Gilbert & Cook
Iowa
$2.27M -$59.8K -357 -3%
FWTB
1779
First Western Trust Bank
Colorado
$2.27M -$13.9K -83 -0.6%
TA
1780
TKG Advisors
Indiana
$2.27M -$37.9K -226 -2%
BMC
1781
Benin Management Corp
Connecticut
$2.27M +$19.3K +115 +0.9%
PAG
1782
Powers Advisory Group
Illinois
$2.26M -$7.37K -44 -0.3%
STAS
1783
Strong Tower Advisory Services
Minnesota
$2.26M +$340K +2,029 +17%
PEA
1784
Park Edge Advisors
Ohio
$2.25M -$881K -5,259 -28%
RWA
1785
Redhawk Wealth Advisors
Minnesota
$2.25M +$42.2K +252 +2%
GWSG
1786
GPS Wealth Strategies Group
Colorado
$2.25M -$204K -1,215 -8%
AC
1787
Asio Capital
Kentucky
$2.24M -$1.08M -6,426 -33%
QC
1788
Quent Capital
New York
$2.24M +$45.7K +273 +2%
ALAM
1789
Asahi Life Asset Management
Japan
$2.24M -$410K -2,448 -16%
PPWM
1790
Paragon Private Wealth Management
Kentucky
$2.24M -$80.6K -481 -4%
AI
1791
Axecap Investments
Ohio
$2.23M +$6.2K +37 +0.3%
FRA
1792
Frank Rimerman Advisors
California
$2.23M +$145K +867 +7%
HP
1793
Hilltop Partners
Indiana
$2.23M +$67K +400 +3%
HTIM
1794
Harbour Trust & Investment Management
Indiana
$2.23M -$105K -627 -5%
CWMK
1795
Caliber Wealth Management (Kansas)
Kansas
$2.23M +$2.19M +13,068 New
SIG
1796
Sargent Investment Group
Maryland
$2.22M +$32.7K +195 +2%
MW
1797
Marcum Wealth
Ohio
$2.22M -$73.4K -438 -3%
AFP
1798
Ausdal Financial Partners
Iowa
$2.22M +$301K +1,797 +16%
ACM
1799
Allred Capital Management
Texas
$2.21M -$17.1K -102 -0.8%
TWM
1800
Topsail Wealth Management
North Carolina
$2.2M -$54.1K -323 -2%
70 71
72
73 74

PG Hedge Fund Activity: Q1 2025 in Review

4,014 of the 7,461 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2025, worth a combined $274B — up 0.5% from $273B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new PG positions and 127 closed out — a net gain of 75 holders — while 1,697 added to existing stakes and 1,681 trimmed.

The largest buyer was Bank of America, adding an estimated $666M. The largest seller was Fisher Asset Management, cutting an estimated $1.22B.

  • 4,014 institutional investors held Procter & Gamble (PG) as of Q1 2025, up from 4,004 in Q4 2024.
  • Funds reported $274B of Procter & Gamble stock for Q1 2025, up 0.5% quarter-over-quarter.
  • 202 funds opened new Procter & Gamble positions in Q1 2025 and 127 closed out, a net change of +75 holders.
  • The largest Procter & Gamble buyer in Q1 2025 was Bank of America, an estimated $666M added.
  • The largest Procter & Gamble seller in Q1 2025 was Fisher Asset Management, an estimated $1.22B sold.

Based on aggregated 13F filings for Q1 2025.