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Procter & Gamble

3,956 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,589 increasing their positions, 1,760 reducing their positions, and 167 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 167

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,589 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0153,956 (-59)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,956
Holders Change
-59
Holders Change %
-1.47%
% of All Funds
52.06%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,589
Reduced
1,760
Closed
167
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
ProShare Advisors
126
ProShare Advisors
Maryland
$234M -$6.29M -38,524 -3%
Massachusetts Financial Services
127
Massachusetts Financial Services
Massachusetts
$233M +$2.83M +17,356 +1%
DB
128
Danske Bank
Denmark
$230M -$24.7M -151,144 -9%
Creative Planning
129
Creative Planning
Kansas
$230M +$2.43M +14,882 +1%
JIM
130
Jensen Investment Management
Oregon
$228M -$9.89M -60,609 -4%
Mitsubishi UFJ Trust & Banking
131
Mitsubishi UFJ Trust & Banking
Japan
$228M -$11.9M -72,748 -5%
RG
132
Rathbones Group
United Kingdom
$226M +$11M +67,171 +5%
Zurich Cantonal Bank
133
Zurich Cantonal Bank
Switzerland
$225M -$67.1M -410,867 -23%
CB
134
Commerce Bank
Missouri
$214M -$2.68M -16,429 -1%
M&T Bank
135
M&T Bank
New York
$213M -$13.2M -81,018 -6%
Holocene Advisors
136
Holocene Advisors
New York
$210M +$202M +1,237,263 +1,484%
Millennium Management
137
Millennium Management
New York
$208M +$194M +1,186,332 +980%
State of Wisconsin Investment Board
138
State of Wisconsin Investment Board
Wisconsin
$207M -$19.7M -120,964 -9%
Chevy Chase Trust
139
Chevy Chase Trust
Maryland
$205M +$1.1M +6,751 +0.5%
KeyBank National Association
140
KeyBank National Association
Ohio
$199M -$5.22M -31,995 -2%
Nomura Asset Management
141
Nomura Asset Management
Japan
$198M +$11.8M +72,116 +6%
GAM
142
Guinness Asset Management
United Kingdom
$197M +$2.94M +17,985 +1%
CLOS
143
Compagnie Lombard Odier SCmA
Switzerland
$196M +$10.1M +61,664 +5%
Luther King Capital Management (LKCM)
144
Luther King Capital Management (LKCM)
Texas
$194M -$894K -5,476 -0.4%
Truist Financial
145
Truist Financial
North Carolina
$194M -$2.09M -12,781 -1%
ZIM
146
Zacks Investment Management
Illinois
$193M -$2.38M -14,593 -1%
Toronto Dominion Bank
147
Toronto Dominion Bank
Ontario, Canada
$187M +$50.8M +311,102 +36%
Asset Management One
148
Asset Management One
Japan
$186M -$908K -5,560 -0.5%
BCWM
149
Bartlett & Co Wealth Management
Ohio
$176M -$1.95M -11,950 -1%
HCM
150
Hamlin Capital Management
New York
$175M +$4.47M +27,393 +3%

PG Hedge Fund Activity: Q2 2025 in Review

3,956 of the 7,599 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 167 closed out — a net gain of 1 holder — while 1,589 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,956 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,015 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 167 closed out, a net change of +1 holder.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.