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Procter & Gamble

4,021 hedge funds and large institutions have $230B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 402 funds opening new positions, 1,411 increasing their positions, 1,842 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

109% more first-time investments, than exits

New positions opened: 402 | Existing positions closed: 192

15% more call options, than puts

Call options by funds: $2.13B | Put options by funds: $1.84B

3% more funds holding

Funds holding: 3,8924,021 (+129)

1.53% more ownership

Funds ownership: 66.98%68.51% (+1.5%)

5% less capital invested

Capital invested by funds: $241B → $230B (-$11.1B)

18% less funds holding in top 10

Funds holding in top 10: 10384 (-19)

23% less repeat investments, than reductions

Existing positions increased: 1,411 | Existing positions reduced: 1,842

Holders
4,021
Holders Change
+129
Holders Change %
+3.31%
% of All Funds
48.91%
Holding in Top 10
84
Holding in Top 10 Change
-19
Holding in Top 10 Change %
-18.45%
% of All Funds
1.02%
New
402
Increased
1,411
Reduced
1,842
Closed
192
Calls
$2.13B
Puts
$1.84B
Net Calls
+$282M
Net Calls Change
-$423M
Name Holding Trade Value Shares
Change
Change in
Stake
SBWIC
1301
Schaper Benz & Wise Investment Counsel
Wisconsin
$3.61M +$392K +2,660 +12%
RCA
1302
Resonant Capital Advisors
Wisconsin
$3.61M +$137K +931 +4%
NHC
1303
Nicholas Hoffman & Company
Georgia
$3.6M -$536K -3,637 -13%
PCG
1304
Prosperity Consulting Group
Maryland
$3.6M -$63.1K -428 -2%
BCFD
1305
Boit C.F. David
$3.59M
HCA
1306
Heck Capital Advisors
Wisconsin
$3.58M +$230K +1,561 +7%
IA
1307
Integrity Alliance
Iowa
$3.58M +$411K +2,790 +13%
EM
1308
Excalibur Management
Massachusetts
$3.58M -$3.1K -21 -0.1%
Kovitz Investment Group Partners
1309
Kovitz Investment Group Partners
Illinois
$3.57M -$23.9M -161,765 -87%
PP
1310
Patten & Patten
Tennessee
$3.57M -$165K -1,121 -4%
CAG
1311
Csenge Advisory Group
Florida
$3.57M -$37.9K -257 -1%
GAG
1312
GM Advisory Group
New York
$3.56M +$1.69M +11,473 +86%
MCB
1313
Morton Community Bank
Illinois
$3.56M +$83K +563 +2%
HA
1314
Herold Advisors
New York
$3.55M -$37.6K -255 -1%
MIP
1315
Marietta Investment Partners
Wisconsin
$3.55M -$402K -2,725 -10%
SFS
1316
Stiles Financial Services
Minnesota
$3.55M -$17K -115 -0.5%
AOI
1317
Auto-Owners Insurance
Michigan
$3.55M
UAG
1318
United Advisor Group
Ohio
$3.55M -$53.2K -361 -1%
AFG
1319
Albion Financial Group
Utah
$3.55M -$1.25M -8,505 -26%
EFG
1320
Everhart Financial Group
Ohio
$3.53M -$974K -6,603 -21%
CAM
1321
Cypress Asset Management
Texas
$3.53M -$56.6K -384 -2%
BL
1322
BFSG LLC
California
$3.52M -$101K -688 -3%
TL
1323
Tradewinds LLC
North Carolina
$3.49M -$72.3K -490 -2%
PFS
1324
Physicians Financial Services
North Carolina
$3.49M -$55.1K -374 -2%
BFW
1325
Brady Family Wealth
Missouri
$3.49M +$41K +278 +1%