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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
Russell Investments Group
101
Russell Investments Group
United Kingdom
$294M -$49.9M -305,479 -14%
Focus Partners Wealth
102
Focus Partners Wealth
Massachusetts
$292M +$8.73M +53,480 +3%
1832 Asset Management
103
1832 Asset Management
Ontario, Canada
$292M +$7.41M +45,383 +3%
Prudential Financial
104
Prudential Financial
New Jersey
$291M +$1.22M +7,503 +0.4%
CAPTRUST Financial Advisors
105
CAPTRUST Financial Advisors
North Carolina
$288M +$2.49M +15,262 +0.9%
Commonwealth Equity Services
106
Commonwealth Equity Services
Massachusetts
$278M -$17.7M -108,416 -6%
CWG
107
C WorldWide Group
Denmark
$278M -$48.6M -297,569 -15%
BMSSC
108
B. Metzler seel. Sohn & Co
Germany
$275M -$1.5M -9,201 -0.5%
MAM
109
Magellan Asset Management
Australia
$272M +$92.9M +569,098 +50%
Mackenzie Financial
110
Mackenzie Financial
Ontario, Canada
$266M -$21.6M -132,456 -7%
Axa
111
Axa
France
$262M +$26.6M +162,870 +11%
Baird Financial Group
112
Baird Financial Group
Wisconsin
$262M -$9.71M -59,511 -3%
D.E. Shaw & Co
113
D.E. Shaw & Co
New York
$260M +$246M +1,506,318 +1,214%
Treasurer of the State of North Carolina
114
Treasurer of the State of North Carolina
North Carolina
$258M +$67.3M +412,534 +34%
First Trust Advisors
115
First Trust Advisors
Illinois
$256M -$16M -98,290 -6%
Wealth Enhancement Advisory Services
116
Wealth Enhancement Advisory Services
Minnesota
$256M +$7.44M +45,557 +3%
Pictet Asset Management
117
Pictet Asset Management
Switzerland
$255M +$2.12M +12,992 +0.8%
Royal London Asset Management
118
Royal London Asset Management
United Kingdom
$253M -$12.2M -75,049 -5%
American Century Companies
119
American Century Companies
Missouri
$252M -$58.9M -361,055 -19%
APG Asset Management
120
APG Asset Management
Netherlands
$252M -$39.5M -241,855 -12%
Swedbank
121
Swedbank
Sweden
$248M +$14.1M +86,407 +6%
Acadian Asset Management
122
Acadian Asset Management
Massachusetts
$244M +$54.1M +331,719 +28%
AssetMark Inc
123
AssetMark Inc
California
$244M +$13.3M +81,411 +6%
Victory Capital Management
124
Victory Capital Management
Texas
$243M +$4.79M +29,353 +2%
SAM
125
Storebrand Asset Management
Norway
$241M +$8.48M +51,969 +4%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.