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Procter & Gamble

4,003 hedge funds and large institutions have $273B invested in Procter & Gamble in 2024 Q4 according to their latest regulatory filings, with 475 funds opening new positions, 1,587 increasing their positions, 1,518 reducing their positions, and 120 closing their positions.

New
Increased
Maintained
Reduced
Closed

296% more first-time investments, than exits

New positions opened: 475 | Existing positions closed: 120

31% more call options, than puts

Call options by funds: $2.61B | Put options by funds: $1.99B

8% more funds holding

Funds holding: 3,7194,003 (+284)

5% more repeat investments, than reductions

Existing positions increased: 1,587 | Existing positions reduced: 1,518

0.3% more ownership

Funds ownership: 67.62%67.92% (+0.3%)

1% less capital invested

Capital invested by funds: $274B → $273B (-$1.6B)

6% less funds holding in top 10

Funds holding in top 10: 205192 (-13)

Holders
4,003
Holders Change
+284
Holders Change %
+7.64%
% of All Funds
52.72%
Holding in Top 10
192
Holding in Top 10 Change
-13
Holding in Top 10 Change %
-6.34%
% of All Funds
2.53%
New
475
Increased
1,587
Reduced
1,518
Closed
120
Calls
$2.61B
Puts
$1.99B
Net Calls
+$619M
Net Calls Change
+$373M
Name Holding Trade Value Shares
Change
Change in
Stake
Zurich Cantonal Bank
101
Zurich Cantonal Bank
Switzerland
$304M +$46.4M +272,461 +18%
Commonwealth Equity Services
102
Commonwealth Equity Services
Massachusetts
$298M +$11.6M +68,061 +4%
Korea Investment Corp
103
Korea Investment Corp
South Korea
$297M -$24.5M -143,983 -8%
Pictet Asset Management
104
Pictet Asset Management
Switzerland
$292M +$52.4M +307,800 +21%
CAPTRUST Financial Advisors
105
CAPTRUST Financial Advisors
North Carolina
$291M +$3.29M +19,327 +1%
JIM
106
Jensen Investment Management
Oregon
$290M -$19.4M -113,876 -6%
Focus Partners Wealth
107
Focus Partners Wealth
Massachusetts
$289M +$101M +592,795 +52%
Mackenzie Financial
108
Mackenzie Financial
Ontario, Canada
$287M +$2.92M +17,151 +1%
BMSSC
109
B. Metzler seel. Sohn & Co
Germany
$283M -$9.06M -53,177 -3%
Baird Financial Group
110
Baird Financial Group
Wisconsin
$281M +$7.56M +44,386 +3%
Wealth Enhancement Advisory Services
111
Wealth Enhancement Advisory Services
Minnesota
$280M +$23.4M +137,682 +9%
American Century Companies
112
American Century Companies
Missouri
$273M +$43.4M +254,901 +19%
First Trust Advisors
113
First Trust Advisors
Illinois
$271M +$23.9M +140,194 +9%
ProShare Advisors
114
ProShare Advisors
Maryland
$268M +$23.6M +138,863 +10%
Swedbank
115
Swedbank
Sweden
$265M +$13.2M +77,636 +5%
Royal London Asset Management
116
Royal London Asset Management
United Kingdom
$259M -$857K -5,030 -0.3%
Natixis Advisors
117
Natixis Advisors
Massachusetts
$254M +$20.6M +121,065 +9%
Victory Capital Management
118
Victory Capital Management
Texas
$254M +$1.51M +8,864 +0.6%
M&T Bank
119
M&T Bank
New York
$254M -$2.24M -13,145 -0.9%
SAM
120
Storebrand Asset Management
Norway
$253M +$9.43M +55,370 +4%
Mitsubishi UFJ Trust & Banking
121
Mitsubishi UFJ Trust & Banking
Japan
$253M +$9.06M +53,170 +4%
AT
122
AMF Tjänstepension
Sweden
$249M -$56.5M -331,526 -18%
A
123
AustralianSuper
Australia
$248M -$59M -346,435 -19%
AssetMark Inc
124
AssetMark Inc
California
$244M +$3.7M +21,696 +2%
DB
125
Danske Bank
Denmark
$234M -$5.65M -33,201 -2%

PG Hedge Fund Activity: Q4 2024 in Review

4,003 of the 7,593 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q4 2024, worth a combined $273B — down 0.58% from $274B a quarter earlier.

Buyers outnumbered sellers: 475 funds opened new PG positions and 120 closed out — a net gain of 355 holders — while 1,587 added to existing stakes and 1,518 trimmed.

The largest buyer was BlackRock, adding an estimated $2.17B. The largest seller was GQG Partners, cutting an estimated $733M.

  • 4,003 institutional investors held Procter & Gamble (PG) as of Q4 2024, up from 3,719 in Q3 2024.
  • Funds reported $273B of Procter & Gamble stock for Q4 2024, down 0.58% quarter-over-quarter.
  • 475 funds opened new Procter & Gamble positions in Q4 2024 and 120 closed out, a net change of +355 holders.
  • The largest Procter & Gamble buyer in Q4 2024 was BlackRock, an estimated $2.17B added.
  • The largest Procter & Gamble seller in Q4 2024 was GQG Partners, an estimated $733M sold.

Based on aggregated 13F filings for Q4 2024.