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Procter & Gamble

4,021 hedge funds and large institutions have $230B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 403 funds opening new positions, 1,411 increasing their positions, 1,841 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

110% more first-time investments, than exits

New positions opened: 403 | Existing positions closed: 192

15% more call options, than puts

Call options by funds: $2.13B | Put options by funds: $1.84B

3% more funds holding

Funds holding: 3,8914,021 (+130)

1.53% more ownership

Funds ownership: 66.98%68.51% (+1.5%)

5% less capital invested

Capital invested by funds: $241B → $230B (-$11.1B)

18% less funds holding in top 10

Funds holding in top 10: 10384 (-19)

23% less repeat investments, than reductions

Existing positions increased: 1,411 | Existing positions reduced: 1,841

Holders
4,021
Holders Change
+130
Holders Change %
+3.34%
% of All Funds
48.91%
Holding in Top 10
84
Holding in Top 10 Change
-19
Holding in Top 10 Change %
-18.45%
% of All Funds
1.02%
New
403
Increased
1,411
Reduced
1,841
Closed
192
Calls
$2.13B
Puts
$1.84B
Net Calls
+$282M
Net Calls Change
-$423M
Name Holding Trade Value Shares
Change
Change in
Stake
WCM
1051
Whitener Capital Management
North Carolina
$5.63M +$303K +2,058 +6%
AC
1052
Addenda Capital
Quebec, Canada
$5.62M -$631K -4,279 -10%
FFL
1053
Financial Freedom LLC
Ohio
$5.62M -$273K -1,853 -5%
WWM
1054
Western Wealth Management
Colorado
$5.61M +$979K +6,638 +20%
GWM
1055
Geneos Wealth Management
Colorado
$5.61M +$2.09M +14,170 +57%
RCAG
1056
Rehmann Capital Advisory Group
Michigan
$5.59M -$4.72K -32 -0.1%
CHAM
1057
Clear Harbor Asset Management
Connecticut
$5.59M +$12.2K +83 +0.2%
RFM
1058
Royal Fund Management
Florida
$5.58M +$1.04M +7,057 +22%
MGIA
1059
Matthew Goff Investment Advisor
Texas
$5.57M -$92.9K -630 -2%
SWP
1060
Sagespring Wealth Partners
Tennessee
$5.56M -$1.32M -8,981 -19%
AAS
1061
Ameritas Advisory Services
Nebraska
$5.55M +$2.49M +16,901 +77%
SAM
1062
Smartleaf Asset Management
Massachusetts
$5.51M +$86.6K +587 +2%
FISPB
1063
Fideuram - Intesa Sanpaolo Private Banking
$5.51M +$5.67M +38,436 New
HIM
1064
Hillsdale Investment Management
Ontario, Canada
$5.51M +$901K +6,110 +19%
WCAMG
1065
Woodard & Company Asset Management Group
North Carolina
$5.5M +$1.95M +13,217 +53%
KC
1066
Kepler Cheuvreux
$5.49M -$15M -101,558 -73%
BG
1067
BDF Gestion
France
$5.49M -$376K -2,551 -6%
SWM
1068
Silverlake Wealth Management
Vermont
$5.48M -$64.1K -435 -1%
MJRIC
1069
Mogy Joel R Investment Counsel
California
$5.46M
ISB
1070
Iowa State Bank
Iowa
$5.45M -$183K -1,241 -3%
BOH
1071
Bank of Hawaii
Hawaii
$5.44M -$945K -6,411 -14%
BST
1072
Bath Savings Trust
Maine
$5.44M -$133K -904 -2%
AIM
1073
Aigen Investment Management
New York
$5.41M +$5.56M +37,737 New
AFG
1074
Atomi Financial Group
New York
$5.39M +$1.07M +7,239 +24%
RA
1075
RFG Advisory
Alabama
$5.39M -$259K -1,756 -4%