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Procter & Gamble

4,013 hedge funds and large institutions have $274B invested in Procter & Gamble in 2025 Q1 according to their latest regulatory filings, with 202 funds opening new positions, 1,697 increasing their positions, 1,680 reducing their positions, and 127 closing their positions.

New
Increased
Maintained
Reduced
Closed

67% more call options, than puts

Call options by funds: $2.87B | Put options by funds: $1.72B

59% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 127

11% more funds holding in top 10

Funds holding in top 10: 192213 (+21)

1% more repeat investments, than reductions

Existing positions increased: 1,697 | Existing positions reduced: 1,680

0.73% more ownership

Funds ownership: 67.92%68.66% (+0.73%)

0% more capital invested

Capital invested by funds: $273B → $274B (+$1.36B)

0% more funds holding

Funds holding: 4,0034,013 (+10)

Holders
4,013
Holders Change
+10
Holders Change %
+0.25%
% of All Funds
53.8%
Holding in Top 10
213
Holding in Top 10 Change
+21
Holding in Top 10 Change %
+10.94%
% of All Funds
2.86%
New
202
Increased
1,697
Reduced
1,680
Closed
127
Calls
$2.87B
Puts
$1.72B
Net Calls
+$1.15B
Net Calls Change
+$528M
Name Holding Trade Value Shares
Change
Change in
Stake
Ensign Peak Advisors
76
Ensign Peak Advisors
Utah
$457M -$3.71M -22,155 -0.8%
Assenagon Asset Management
77
Assenagon Asset Management
Luxembourg
$454M +$261M +1,555,504 +140%
Neuberger Berman Group
78
Neuberger Berman Group
New York
$453M -$5.64M -33,699 -1%
Caisse de Depot et Placement du Quebec (CDPQ)
79
Caisse de Depot et Placement du Quebec (CDPQ)
Quebec, Canada
$445M -$37.1M -221,295 -8%
Corient Private Wealth
80
Corient Private Wealth
Florida
$444M -$17.2M -102,843 -4%
HighTower Advisors
81
HighTower Advisors
Illinois
$433M +$4.9M +29,229 +1%
Adage Capital Partners
82
Adage Capital Partners
Massachusetts
$414M +$26.6M +158,533 +7%
JIC
83
Johnson Investment Counsel
Ohio
$399M +$4.46M +26,616 +1%
Aviva
84
Aviva
United Kingdom
$395M +$74.4M +444,486 +24%
Janus Henderson Group
85
Janus Henderson Group
United Kingdom
$388M +$23.5M +140,369 +6%
State Board of Administration of Florida Retirement System
86
State Board of Administration of Florida Retirement System
Florida
$388M +$670K +4,000 +0.2%
Fifth Third Bancorp
87
Fifth Third Bancorp
Ohio
$385M -$1.84M -11,007 -0.5%
National Bank of Canada
88
National Bank of Canada
Quebec, Canada
$382M +$45.1M +269,433 +14%
Russell Investments Group
89
Russell Investments Group
United Kingdom
$367M +$48M +286,595 +15%
YAM
90
Yacktman Asset Management
Texas
$361M -$6.96M -41,557 -2%
CWG
91
C WorldWide Group
Denmark
$348M -$7.24M -43,254 -2%
Manulife (Manufacturers Life Insurance)
92
Manulife (Manufacturers Life Insurance)
Ontario, Canada
$341M +$2.32M +13,826 +0.7%
FIS
93
Fundsmith Investment Services
Mauritius
$333M -$17M -101,633 -5%
American Century Companies
94
American Century Companies
Missouri
$331M +$51.9M +309,879 +19%
APG Asset Management
95
APG Asset Management
Netherlands
$331M +$15.1M +90,198 +4%
Robeco Institutional Asset Management
96
Robeco Institutional Asset Management
Netherlands
$329M -$66.1M -394,912 -17%
New York State Teachers Retirement System (NYSTRS)
97
New York State Teachers Retirement System (NYSTRS)
New York
$324M -$15.5M -92,260 -5%
Universal-Beteiligungs- und Servicegesellschaft
98
Universal-Beteiligungs- und Servicegesellschaft
Germany
$317M +$1.1M +6,574 +0.4%
Commonwealth Equity Services
99
Commonwealth Equity Services
Massachusetts
$316M +$13.3M +79,457 +4%
Zurich Cantonal Bank
100
Zurich Cantonal Bank
Switzerland
$311M +$1.39M +8,317 +0.5%

PG Hedge Fund Activity: Q1 2025 in Review

4,013 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2025, worth a combined $274B — up 0.5% from $273B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new PG positions and 127 closed out — a net gain of 75 holders — while 1,697 added to existing stakes and 1,680 trimmed.

The largest buyer was Bank of America, adding an estimated $666M. The largest seller was Fisher Asset Management, cutting an estimated $1.22B.

  • 4,013 institutional investors held Procter & Gamble (PG) as of Q1 2025, up from 4,003 in Q4 2024.
  • Funds reported $274B of Procter & Gamble stock for Q1 2025, up 0.5% quarter-over-quarter.
  • 202 funds opened new Procter & Gamble positions in Q1 2025 and 127 closed out, a net change of +75 holders.
  • The largest Procter & Gamble buyer in Q1 2025 was Bank of America, an estimated $666M added.
  • The largest Procter & Gamble seller in Q1 2025 was Fisher Asset Management, an estimated $1.22B sold.

Based on aggregated 13F filings for Q1 2025.