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Procter & Gamble
PG

4,003 hedge funds and large institutions have $273B invested in Procter & Gamble in 2024 Q4 according to their latest regulatory filings, with 475 funds opening new positions, 1,587 increasing their positions, 1,518 reducing their positions, and 120 closing their positions.

New
Increased
Maintained
Reduced
Closed

296% more first-time investments, than exits

New positions opened: 475 | Existing positions closed: 120

31% more call options, than puts

Call options by funds: $2.61B | Put options by funds: $1.99B

8% more funds holding

Funds holding: 3,719 → 4,003 (+284)

5% more repeat investments, than reductions

Existing positions increased: 1,587 | Existing positions reduced: 1,518

0.3% more ownership

Funds ownership: 67.62% → 67.92% (+0.3%)

1% less capital invested

Capital invested by funds: $274B → $273B (-$1.6B)

6% less funds holding in top 10

Funds holding in top 10: 205 → 192 (-13)

Holders
4,003
Holders Change
+284
Holders Change %
+7.64%
% of All Funds
52.72%
Holding in Top 10
192
Holding in Top 10 Change
-13
Holding in Top 10 Change %
-6.34%
% of All Funds
2.53%
New
475
Increased
1,587
Reduced
1,518
Closed
120
Calls
$2.61B
Puts
$1.99B
Net Calls
+$619M
Net Calls Change
+$373M

Top Buyers

Rank Fund Capital Flow
1
BlackRock
BlackRock
New York
+$2.17B
2
Bank Julius Baer & Co
Bank Julius Baer & Co
Switzerland
+$506M
3
Capital Research Global Investors
Capital Research Global Investors
California
+$485M
4
Northern Trust
Northern Trust
Illinois
+$460M
5
Morgan Stanley
Morgan Stanley
New York
+$390M

Top Sellers

Rank Fund Capital Flow
1
GQG Partners
GQG Partners
Florida
-$733M
2
Arrowstreet Capital
Arrowstreet Capital
Massachusetts
-$669M
3
IAIM
International Assets Investment Management
Florida
-$624M
4
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
-$513M
5
Wellington Management Group
Wellington Management Group
Massachusetts
-$483M
Name Holding Trade Value Shares
Change 		Change in
Stake
LFAS
951
Level Four Advisory Services
Texas
$7.83M -$202K -1,187 -2%
CA
952
CoreCap Advisors
Michigan
$7.83M +$66.1K +388 +0.8%
NC
953
Nicholas Company
Wisconsin
$7.83M -$480K -2,817 -6%
MCM
954
Monarch Capital Management
Indiana
$7.82M +$18.9K +111 +0.2%
SEP
955
Southland Equity Partners
Missouri
$7.8M +$476K +2,793 +6%
FFA
956
Farther Finance Advisors
California
$7.8M +$186K +1,094 +2%
BCM
957
Birmingham Capital Management
Alabama
$7.79M -$728K -4,275 -8%
CT
958
Colonial Trust
South Carolina
$7.76M +$814K +4,779 +12%
PAM
959
Panagora Asset Management
Massachusetts
$7.75M -$32.2M -188,840 -80%
IIM
960
Ipswich Investment Management
Massachusetts
$7.75M -$512K -3,008 -6%
AWA
961
Arkadios Wealth Advisors
Georgia
$7.75M +$56.2K +330 +0.7%
AC
962
Avestar Capital
New York
$7.74M +$252K +1,480 +3%
JIP
963
Jaffetilchin Investment Partners
Florida
$7.74M +$227K +1,331 +3%
SWP
964
Sagespring Wealth Partners
Tennessee
$7.72M +$7.84M +46,053 New
FNBOMD
965
First National Bank of Mount Dora
Florida
$7.69M -$106K -624 -1%
NEAM
966
New England Asset Management
Connecticut
$7.68M -$1.11M -6,495 -12%
NAAA
967
New Age Alpha Advisors
New York
$7.66M +$7.75M +45,532 +25,156%
CAMG
968
CWA Asset Management Group
Florida
$7.62M +$1.55M +9,092 +25%
SCA
969
Stokes Capital Advisors
South Carolina
$7.62M -$3.07K -18 -0%
EPIMS
970
Evelyn Partners Investment Management Services
$7.6M +$7.72M +45,340 New
TFA
971
Toth Financial Advisory
Virginia
$7.52M +$275K +1,613 +4%
BC
972
Blackhill Capital
New Jersey
$7.52M – – –
SHFA
973
SS&H Financial Advisors
Michigan
$7.5M -$66.4K -390 -0.9%
IAS
974
IMA Advisory Services
Colorado
$7.49M – – –
MYIA
975
Mount Yale Investment Advisors
Colorado
$7.49M +$484K +2,839 +7%
37 38
39
40 41

PG Hedge Fund Activity: Q4 2024 in Review

4,003 of the 7,593 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q4 2024, worth a combined $273B — down 0.58% from $274B a quarter earlier.

Buyers outnumbered sellers: 475 funds opened new PG positions and 120 closed out — a net gain of 355 holders — while 1,587 added to existing stakes and 1,518 trimmed.

The largest buyer was BlackRock, adding an estimated $2.17B. The largest seller was GQG Partners, cutting an estimated $733M.

  • 4,003 institutional investors held Procter & Gamble (PG) as of Q4 2024, up from 3,719 in Q3 2024.
  • Funds reported $273B of Procter & Gamble stock for Q4 2024, down 0.58% quarter-over-quarter.
  • 475 funds opened new Procter & Gamble positions in Q4 2024 and 120 closed out, a net change of +355 holders.
  • The largest Procter & Gamble buyer in Q4 2024 was BlackRock, an estimated $2.17B added.
  • The largest Procter & Gamble seller in Q4 2024 was GQG Partners, an estimated $733M sold.

Based on aggregated 13F filings for Q4 2024.