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Procter & Gamble
PG

3,956 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,589 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66% → 68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,589 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,014 → 3,956 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213 → 134 (-79)

Holders
3,956
Holders Change
-58
Holders Change %
-1.44%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,589
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M

Top Buyers

Rank Fund Capital Flow
1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$902M
2
UBS AM
UBS AM
Illinois
+$855M
3
BC
Broadwater Capital
Massachusetts
+$680M
4
Vanguard Group
Vanguard Group
Pennsylvania
+$521M
5
Citadel Advisors
Citadel Advisors
Florida
+$493M

Top Sellers

Rank Fund Capital Flow
1
Wellington Management Group
Wellington Management Group
Massachusetts
-$1.38B
2
DZ Bank
DZ Bank
Germany
-$1.24B
3
BlackRock
BlackRock
New York
-$992M
4
Fidelity Investments
Fidelity Investments
Massachusetts
-$520M
5
Bank of America
Bank of America
North Carolina
-$511M
Name Holding Trade Value Shares
Change 		Change in
Stake
BFS
751
Bard Financial Services
Connecticut
$11.1M -$12.2K -75 -0.1%
TCWA
752
Turtle Creek Wealth Advisors
Texas
$11.1M +$569K +3,489 +5%
NW
753
NewEdge Wealth
Pennsylvania
$11M +$283K +1,734 +2%
BCM
754
BTC Capital Management
Iowa
$11M -$1.52M -9,333 -12%
LFM
755
LGT Fund Management
Liechtenstein
$11M -$1.04M -6,353 -8%
TH
756
TCTC Holdings
Texas
$11M -$124K -758 -1%
BWL
757
Bogart Wealth LLC
Virginia
$10.9M +$297K +1,818 +3%
JIC
758
Joel Isaacson & Co
New York
$10.9M +$201K +1,229 +2%
SIG
759
Sky Investment Group
Connecticut
$10.9M -$53.9K -330 -0.5%
WS
760
Wedbush Securities
California
$10.8M -$659K -4,036 -6%
GFP
761
Gryphon Financial Partners
Ohio
$10.8M -$294K -1,801 -3%
PIM
762
Penobscot Investment Management
Massachusetts
$10.8M -$927K -5,680 -8%
CI
763
CX Institutional
Indiana
$10.8M -$4.77M -29,240 -30%
Impax Asset Management Group
764
Impax Asset Management Group
United Kingdom
$10.8M -$28.4M -173,970 -72%
HSA
765
HBK Sorce Advisory
Pennsylvania
$10.8M -$67.9K -416 -0.6%
GAB
766
German American Bancorp
Indiana
$10.8M -$67.4K -413 -0.6%
PWM
767
Perigon Wealth Management
California
$10.8M +$117K +717 +1%
KCPG
768
Kavar Capital Partners Group
Kansas
$10.8M +$106K +649 +1%
HS
769
Horan Securities
United States
$10.8M +$136K +831 +1%
RDFA
770
Ritter Daniher Financial Advisory
Ohio
$10.7M -$536K -3,284 -5%
GWM
771
GDS Wealth Management
Texas
$10.7M +$1.4M +8,575 +15%
OAM
772
Oppenheimer Asset Management
New York
$10.7M +$497K +3,042 +5%
HBWM
773
Hollow Brook Wealth Management
New York
$10.6M -$65.3K -400 -0.6%
GVAG
774
Great Valley Advisor Group
Delaware
$10.6M +$585K +3,586 +6%
AIA
775
Allied Investment Advisors
Montana
$10.6M +$118K +725 +1%
29 30
31
32 33

PG Hedge Fund Activity: Q2 2025 in Review

3,956 of the 7,598 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,589 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,956 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,014 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.