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Procter & Gamble
PG

4,013 hedge funds and large institutions have $274B invested in Procter & Gamble in 2025 Q1 according to their latest regulatory filings, with 202 funds opening new positions, 1,697 increasing their positions, 1,680 reducing their positions, and 127 closing their positions.

New
Increased
Maintained
Reduced
Closed

67% more call options, than puts

Call options by funds: $2.87B | Put options by funds: $1.72B

59% more first-time investments, than exits

New positions opened: 202 | Existing positions closed: 127

11% more funds holding in top 10

Funds holding in top 10: 192 → 213 (+21)

1% more repeat investments, than reductions

Existing positions increased: 1,697 | Existing positions reduced: 1,680

0.73% more ownership

Funds ownership: 67.92% → 68.66% (+0.73%)

0% more capital invested

Capital invested by funds: $273B → $274B (+$1.36B)

0% more funds holding

Funds holding: 4,003 → 4,013 (+10)

Holders
4,013
Holders Change
+10
Holders Change %
+0.25%
% of All Funds
53.8%
Holding in Top 10
213
Holding in Top 10 Change
+21
Holding in Top 10 Change %
+10.94%
% of All Funds
2.86%
New
202
Increased
1,697
Reduced
1,680
Closed
127
Calls
$2.87B
Puts
$1.72B
Net Calls
+$1.15B
Net Calls Change
+$528M

Top Buyers

Rank Fund Capital Flow
1
Bank of America
Bank of America
North Carolina
+$666M
2
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$413M
3
JP Morgan Chase
JP Morgan Chase
New York
+$377M
4
Invesco
Invesco
Georgia
+$373M
5
BlackRock
BlackRock
New York
+$331M

Top Sellers

Rank Fund Capital Flow
1
Fisher Asset Management
Fisher Asset Management
Washington
-$1.22B
2
Canada Pension Plan Investment Board
Canada Pension Plan Investment Board
Ontario, Canada
-$521M
3
Wellington Management Group
Wellington Management Group
Massachusetts
-$329M
4
AllianceBernstein
AllianceBernstein
Tennessee
-$294M
5
Capital World Investors
Capital World Investors
California
-$283M
Name Holding Trade Value Shares
Change 		Change in
Stake
Fisher Asset Management
26
Fisher Asset Management
Washington
$1.95B -$1.22B -7,260,396 -39%
Dimensional Fund Advisors
27
Dimensional Fund Advisors
Texas
$1.77B +$117M +697,366 +7%
DZ Bank
28
DZ Bank
Germany
$1.68B -$37.4M -223,349 -2%
Mitsubishi UFJ Asset Management
29
Mitsubishi UFJ Asset Management
Japan
$1.52B +$84.3M +503,252 +6%
Capital Research Global Investors
30
Capital Research Global Investors
California
$1.41B +$148M +880,685 +12%
Amundi
31
Amundi
France
$1.4B -$130M -773,508 -9%
PNC Financial Services Group
32
PNC Financial Services Group
Pennsylvania
$1.39B -$5.38M -32,137 -0.4%
California Public Employees Retirement System
33
California Public Employees Retirement System
California
$1.39B -$35M -209,199 -3%
Deutsche Bank
34
Deutsche Bank
Germany
$1.36B -$201M -1,199,333 -13%
Sanders Capital
35
Sanders Capital
Florida
$1.24B -$9.48M -56,613 -0.8%
Swiss National Bank
36
Swiss National Bank
Switzerland
$1.13B +$754K +4,500 +0.1%
Cerity Partners
37
Cerity Partners
New York
$1.11B +$10.4M +61,977 +1%
Raymond James Financial
38
Raymond James Financial
Florida
$1.07B +$42.8M +255,449 +4%
AllianceBernstein
39
AllianceBernstein
Tennessee
$1.04B -$294M -1,756,137 -22%
HSBC Holdings
40
HSBC Holdings
United Kingdom
$1.03B -$41.6M -248,263 -4%
Capital International Investors
41
Capital International Investors
California
$1.02B -$21.3M -127,087 -2%
Sumitomo Mitsui Trust Group
42
Sumitomo Mitsui Trust Group
Japan
$1.02B +$25.5M +152,071 +3%
Barclays
43
Barclays
United Kingdom
$987M -$73.8M -440,756 -7%
Aristotle Capital Management
44
Aristotle Capital Management
California
$943M -$39.6M -236,300 -4%
Capital World Investors
45
Capital World Investors
California
$880M -$283M -1,690,850 -25%
Principal Financial Group
46
Principal Financial Group
Iowa
$874M +$64.3M +383,784 +8%
Schroder Investment Management Group
47
Schroder Investment Management Group
United Kingdom
$852M +$46.2M +275,907 +6%
Fayez Sarofim & Co
48
Fayez Sarofim & Co
Texas
$819M -$19.5M -116,256 -2%
GQG Partners
49
GQG Partners
Florida
$815M -$91.3M -544,837 -10%
National Pension Service
50
National Pension Service
South Korea
$810M +$37M +220,892 +5%
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PG Hedge Fund Activity: Q1 2025 in Review

4,013 of the 7,459 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2025, worth a combined $274B — up 0.5% from $273B a quarter earlier.

Buyers outnumbered sellers: 202 funds opened new PG positions and 127 closed out — a net gain of 75 holders — while 1,697 added to existing stakes and 1,680 trimmed.

The largest buyer was Bank of America, adding an estimated $666M. The largest seller was Fisher Asset Management, cutting an estimated $1.22B.

  • 4,013 institutional investors held Procter & Gamble (PG) as of Q1 2025, up from 4,003 in Q4 2024.
  • Funds reported $274B of Procter & Gamble stock for Q1 2025, up 0.5% quarter-over-quarter.
  • 202 funds opened new Procter & Gamble positions in Q1 2025 and 127 closed out, a net change of +75 holders.
  • The largest Procter & Gamble buyer in Q1 2025 was Bank of America, an estimated $666M added.
  • The largest Procter & Gamble seller in Q1 2025 was Fisher Asset Management, an estimated $1.22B sold.

Based on aggregated 13F filings for Q1 2025.