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Procter & Gamble
PG

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66% → 68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,013 → 3,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213 → 134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M

Top Buyers

Rank Fund Capital Flow
1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$902M
2
UBS AM
UBS AM
Illinois
+$855M
3
BC
Broadwater Capital
Massachusetts
+$680M
4
Vanguard Group
Vanguard Group
Pennsylvania
+$521M
5
Citadel Advisors
Citadel Advisors
Florida
+$493M

Top Sellers

Rank Fund Capital Flow
1
Wellington Management Group
Wellington Management Group
Massachusetts
-$1.38B
2
DZ Bank
DZ Bank
Germany
-$1.24B
3
BlackRock
BlackRock
New York
-$992M
4
Fidelity Investments
Fidelity Investments
Massachusetts
-$520M
5
Bank of America
Bank of America
North Carolina
-$511M
Name Holding Trade Value Shares
Change 		Change in
Stake
SA
4076
Stewardship Advisors
Pennsylvania
– -$209K -1,226 Closed
TFA
4077
Tobias Financial Advisors
Florida
– -$209K -1,225 Closed
CWM
4078
Capital Wealth Management
Rhode Island
– -$209K -1,224 Closed
IAG
4079
Ipsen Advisor Group
Arkansas
– -$208K -1,223 Closed
BIP
4080
Blue Investment Partners
California
– -$208K -1,218 Closed
SNBOSCI
4081
Security National Bank of Sioux City Iowa
Iowa
– -$207K -1,217 Closed
WIA
4082
Wetzel Investment Advisors
Indiana
– -$207K -1,213 Closed
AWM
4083
Act Wealth Management
Texas
– -$206K -1,206 Closed
MWA
4084
Mills Wealth Advisors
Texas
– -$205K -1,203 Closed
AFA
4085
Allium Financial Advisors
Oregon
– -$205K -1,202 Closed
CCM
4086
Check Capital Management
California
– -$205K -1,200 Closed
PC
4087
Peavine Capital
Nevada
– -$205K -1,200 Closed
WI
4088
Westbourne Investments
Virginia
– -$205K -1,200 Closed
OWM
4089
Orgel Wealth Management
Wisconsin
– -$204K -1,197 Closed
RFA
4090
RTD Financial Advisors
Pennsylvania
– -$204K -1,197 Closed
REMPR
4091
Roof Eidam Maycock Peralta (REMP)
California
– -$204K -1,196 Closed
HHWM
4092
Hiley Hunt Wealth Management
Nebraska
– -$203K -1,193 Closed
JFGLC
4093
Johnson Financial Group LLC (Colorado)
Colorado
– -$202K -1,188 Closed
CPP
4094
Capasso Planning Partners
South Carolina
– -$202K -1,183 Closed
AFS
4095
Axiom Financial Strategies
Indiana
– -$201K -1,182 Closed
CA
4096
Cache Advisors
California
– -$201K -1,182 Closed
LWM
4097
Luminvest Wealth Management
Arizona
– -$201K -1,182 Closed
BWM
4098
Benchmark Wealth Management
Connecticut
– -$201K -1,181 Closed
PWH
4099
Priebe Wealth Holdings
Minnesota
– -$201K -1,180 Closed
FWA
4100
FSC Wealth Advisors
New York
– -$177K -1,036 Closed
161 162 163
164
165

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.