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Procter & Gamble
PG

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66% → 68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,013 → 3,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213 → 134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M

Top Buyers

Rank Fund Capital Flow
1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$902M
2
UBS AM
UBS AM
Illinois
+$855M
3
BC
Broadwater Capital
Massachusetts
+$680M
4
Vanguard Group
Vanguard Group
Pennsylvania
+$521M
5
Citadel Advisors
Citadel Advisors
Florida
+$493M

Top Sellers

Rank Fund Capital Flow
1
Wellington Management Group
Wellington Management Group
Massachusetts
-$1.38B
2
DZ Bank
DZ Bank
Germany
-$1.24B
3
BlackRock
BlackRock
New York
-$992M
4
Fidelity Investments
Fidelity Investments
Massachusetts
-$520M
5
Bank of America
Bank of America
North Carolina
-$511M
Name Holding Trade Value Shares
Change 		Change in
Stake
SA
3976
Scarborough Advisors
Maryland
– -$4.34M -25,491 Closed
WCM Investment Management
3977
WCM Investment Management
California
– -$4.2M -25,004 Closed
CCP
3978
Clough Capital Partners
Massachusetts
– -$4.16M -24,400 Closed
LA
3979
Legacy Advisors
Pennsylvania
– -$4.1M -24,043 Closed
WJA
3980
Willis Johnson & Associates
Texas
– -$3.88M -22,769 Closed
AAF
3981
Andra AP-fonden
Sweden
– -$3.85M -22,600 Closed
CP
3982
CenterBook Partners
Connecticut
– -$3.75M -22,021 Closed
BRCM
3983
Bright Rock Capital Management
Massachusetts
– -$3.41M -20,000 Closed
TPM
3984
Triasima Portfolio Management
Quebec, Canada
– -$3.41M -19,991 Closed
MFFIA
3985
McIntyre, Freedman & Flynn Investment Advisers
Massachusetts
– -$3.16M -18,526 Closed
TVAMP
3986
Tennessee Valley Asset Management Partners
Tennessee
– -$2.87M -16,815 Closed
AI
3987
Atom Investors
Texas
– -$2.8M -16,403 Closed
ECM
3988
Element Capital Management
New York
– -$2.79M -16,373 Closed
BIP
3989
Blueprint Investment Partners
North Carolina
– -$2.74M -16,074 Closed
WCF
3990
West Coast Financial
California
– -$2.72M -15,958 Closed
KAM
3991
Karani Asset Management
New York
– -$2.41M -14,146 Closed
NRD
3992
Nebula Research & Development
New York
– -$2.28M -13,369 Closed
JAM
3993
Jupiter Asset Management
United Kingdom
– -$2.14M -12,563 Closed
CCIA
3994
Campbell & Co Investment Adviser
Maryland
– -$2M -11,729 Closed
DFCM
3995
Dark Forest Capital Management
Puerto Rico
– -$1.84M -10,805 Closed
QC
3996
Quadrature Capital
United Kingdom
– -$1.84M -10,782 Closed
CCA
3997
Corps Capital Advisors
Texas
– -$1.71M -10,020 Closed
PWSG
3998
Pacific Wealth Strategies Group
California
– -$1.69M -9,920 Closed
AA
3999
ABC Arbitrage
France
– -$1.52M -8,927 Closed
GL
4000
GHE LLC
Tennessee
– -$1.49M -8,716 Closed
158 159
160
161 162

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.