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Procter & Gamble
PG

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66% → 68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,013 → 3,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213 → 134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M

Top Buyers

Rank Fund Capital Flow
1
T. Rowe Price Associates
T. Rowe Price Associates
Maryland
+$902M
2
UBS AM
UBS AM
Illinois
+$855M
3
BC
Broadwater Capital
Massachusetts
+$680M
4
Vanguard Group
Vanguard Group
Pennsylvania
+$521M
5
Citadel Advisors
Citadel Advisors
Florida
+$493M

Top Sellers

Rank Fund Capital Flow
1
Wellington Management Group
Wellington Management Group
Massachusetts
-$1.38B
2
DZ Bank
DZ Bank
Germany
-$1.24B
3
BlackRock
BlackRock
New York
-$992M
4
Fidelity Investments
Fidelity Investments
Massachusetts
-$520M
5
Bank of America
Bank of America
North Carolina
-$511M
Name Holding Trade Value Shares
Change 		Change in
Stake
HWM
3951
Horizons Wealth Management
North Carolina
$2.55K -$1.63K -10 -38%
LC
3952
Luminist Capital
Michigan
$2.3K – – –
GC
3953
GFG Capital
Florida
$1.91K +$1.96K +12 New
NRWA
3954
North Ridge Wealth Advisors
Oregon
$1.59K – – –
DEM
3955
Disciplined Equity Management
Florida
$956 +$979 +6 New
RF
3956
Robbins Farley
New Hampshire
$797 – – –
BGWM
3957
Bridge Generations Wealth Management
Florida
$638 – – –
RJA
3958
Ross\Johnson & Associates
Minnesota
$637 – – –
CF
3959
Corebridge Financial
Texas
– -$89.1M -522,984 Closed
FCI
3960
Financial Counselors Inc
Kansas
– -$66.2M -388,449 Closed
USAA
3961
United Services Automobile Association
Texas
– -$50.9M -302,674 Closed
Jacobs Levy Equity Management
3962
Jacobs Levy Equity Management
New Jersey
– -$49.8M -292,433 Closed
PWM
3963
Palacios Wealth Management
Florida
– -$25.6M -257,260 Closed
PHK
3964
Point72 Hong Kong
Hong Kong
– -$27.4M -160,813 Closed
APF
3965
Alaska Permanent Fund
Alaska
– -$18.7M -115,050 Closed
PI
3966
PGGM Investments
Netherlands
– -$18.7M -109,718 Closed
NCM
3967
Nearwater Capital Markets
Ireland
– -$15.3M -90,000 Closed
CWC
3968
Carolinas Wealth Consulting
North Carolina
– -$536K -82,783 Closed
LIP
3969
Lighthouse Investment Partners
Florida
– -$10.4M -61,027 Closed
TL
3970
Tradewinds LLC
North Carolina
– -$10.1M -58,989 Closed
JWBC
3971
John W. Brooker & Co
California
– -$7.32M -42,977 Closed
DEA
3972
DoubleLine ETF Adviser
Florida
– -$7.28M -42,729 Closed
CG
3973
Castellan Group
Kentucky
– -$5.54M -32,482 Closed
AIM
3974
Alphinity Investment Management
Australia
– -$5.25M -30,819 Closed
MHS
3975
M Holdings Securities
Oregon
– -$5.21M -30,541 Closed
157 158
159
160 161

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.