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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
CAM
3851
Clarity Asset Management
Iowa
$76.5K
TLA
3852
Tanglewood Legacy Advisors
Texas
$76.3K
IWP
3853
IAG Wealth Partners
Wisconsin
$74.7K +$163 +1 +0.2%
BCM
3854
Boreal Capital Management
Florida
$74.6K
IFS
3855
Intelligent Financial Strategies
Minnesota
$74.2K
IA
3856
IFS Advisors
Kansas
$74.2K
KFGG
3857
Keystone Financial Group (Georgia)
Georgia
$74K
WW
3858
Winnow Wealth
Texas
$73.4K -$802K -4,913 -91%
AAG
3859
Accordant Advisory Group
Maryland
$73.4K
LWA
3860
Lowe Wealth Advisors
Maryland
$72.5K
CIAS
3861
CBIZ Investment Advisory Services
Ohio
$71K +$14.4K +88 +25%
HT
3862
Headlands Technologies
Illinois
$69.9K +$71.7K +439 New
WPWM
3863
Western Pacific Wealth Management
Illinois
$69.5K -$6.2K -38 -8%
W
3864
WealthCollab
Washington
$68.8K
EPW
3865
Evergreen Private Wealth
Colorado
$66.8K -$2.29K -14 -3%
HC
3866
Hara Capital
Washington
$64.8K
CWM
3867
Copia Wealth Management
Oregon
$64.7K
AIA
3868
Aventus Investment Advisors
Florida
$64.7K +$66.3K +406 New
CF
3869
Conquis Financial
California
$64.2K -$45.9K -281 -41%
RI
3870
Ridgewood Investments
New Jersey
$63.9K -$1.63K -10 -2%
PCC
3871
Park Circle Company
Maryland
$63.7K
LFASL
3872
Lugano Financial Advisors SA (LFA)
Switzerland
$59.8K +$29.1K +178 +89%
FS
3873
Financially Speaking
Colorado
$57.6K +$58.9K +361 New
BIM
3874
Breakwater Investment Management
Washington
$57.5K
FCG
3875
Financial Connections Group
California
$57K +$56K +343 +2,144%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.