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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
PWP
3726
Parkwoods Wealth Partners
New York
$206K +$211K +1,294 New
B
3727
Bensler
Washington
$206K -$22.7K -139 -10%
MAA
3728
Mraz Amerine & Associates
California
$206K +$211K +1,293 New
VIM
3729
Vancity Investment Management
British Columbia, Canada
$206K +$211K +1,291 New
LWA
3730
Lantern Wealth Advisors
New York
$206K +$211K +1,292 New
VWM
3731
Vermillion Wealth Management
Minnesota
$206K -$14.2K -87 -6%
HWMT
3732
Heritage Wealth Management (Texas)
Texas
$205K -$65.3K -400 -24%
AC
3733
AIFG Consultants
New York
$205K -$4.73K -29 -2%
SIC
3734
Sage Investment Counsel
Tennessee
$205K
CGF
3735
Constant Guidance Financial
Massachusetts
$204K -$84.4K -517 -29%
HWM
3736
Hobbs Wealth Management
Indiana
$204K -$6.04K -37 -3%
NC
3737
NBW Capital
Massachusetts
$204K +$209K +1,280 New
CKAIS
3738
Christensen King & Associates Investment Services
Washington
$204K +$163 +1 +0.1%
SOAG
3739
Silver Oak Advisory Group
Oregon
$203K +$13.4K +82 +7%
WRPWM
3740
Werba Rubin Papier Wealth Management
California
$202K +$207K +1,271 New
BTIM
3741
BancFirst Trust & Investment Management
Oklahoma
$202K
WA
3742
Waterford Advisors
New York
$202K +$819K +5,016 +396%
SFMG
3743
Sage Financial Management Group
Virginia
$202K
MIAS
3744
Mason Investment Advisory Services
Virginia
$202K -$57.6K -353 -22%
FI
3745
FWG Investments
Kentucky
$201K +$206K +1,264 New
AC
3746
Aldebaran Capital
Indiana
$201K
EBWM
3747
Eagle Bluffs Wealth Management
Missouri
$201K
OA
3748
Oak Associates
Ohio
$201K +$206K +1,260 New
GSIAS
3749
Garden State Investment Advisory Services
New Jersey
$200K +$205K +1,254 New
SSG
3750
Summit Securities Group
New York
$198K +$203K +1,241 New

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.