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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
MVA
3576
Mount Vernon Associates
Maryland
$251K +$24.5K +150 +11%
LF
3577
Lighthouse Financial
Florida
$251K -$16.3K -100 -6%
ITB
3578
Idaho Trust Bank
Idaho
$250K +$32.6K +200 +15%
OLA
3579
Oliver Luxxe Assets
New Jersey
$249K -$51.3K -314 -17%
WF
3580
Womack Financial
Texas
$249K +$2.61K +16 +1%
RB
3581
Renasant Bank
Mississippi
$249K +$24K +147 +10%
S
3582
Steadtrust
Texas
$249K +$255K +1,565 New
PCP
3583
Panoramic Capital Partners
Oregon
$249K -$24.2K -148 -9%
LIA
3584
LifePlan Investment Advisors
North Carolina
$248K -$2.94K -18 -1%
MCA
3585
Millennium Capital Advisors
Arkansas
$248K +$13.7K +84 +6%
SIM
3586
Sims Investment Management
Ohio
$248K -$12.7K -78 -5%
SHJ
3587
Sharkey, Howes & Javer
Colorado
$247K
FFO
3588
Fortitude Family Office
Arizona
$247K -$186K -1,137 -42%
BLFG
3589
Brian Low Financial Group
Louisiana
$247K +$253K +1,549 New
MAM
3590
MWA Asset Management
Massachusetts
$247K -$13.1K -80 -5%
SC
3591
Sawyer & Company
Massachusetts
$246K
UFF
3592
USA Financial Formulas
Michigan
$246K +$47.7K +292 +23%
CWM
3593
Cherrydale Wealth Management
New Jersey
$246K -$47.5K -291 -16%
ICM
3594
Intrepid Capital Management
Florida
$246K +$39.5K +242 +19%
HCRE
3595
Hoya Capital Real Estate
Connecticut
$244K
PA
3596
PSI Advisors
Florida
$244K -$37.5K -230 -13%
MS
3597
Madden Securities
Texas
$244K +$11.1K +68 +5%
Legacy Financial Group (Iowa)
3598
Legacy Financial Group (Iowa)
Iowa
$243K +$16K +98 +7%
TLFA
3599
True Link Financial Advisors
California
$243K +$249K +1,528 New
HBS
3600
Howard Bailey Securities
Indiana
$243K -$31.3K -192 -11%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.