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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
JFG
3426
JMG Financial Group
Illinois
$301K
CM
3427
Capula Management
Cayman Islands
$300K -$105K -646 -26%
AWP
3428
Ascent Wealth Partners
New York
$300K -$314K -1,921 -50%
IHWM
3429
Iron Horse Wealth Management
Iowa
$299K
AWM
3430
Austin Wealth Management
Texas
$298K +$8.49K +52 +3%
CAM
3431
Claret Asset Management
Quebec, Canada
$298K +$16.3K +100 +6%
GCM
3432
Genus Capital Management
British Columbia, Canada
$298K -$2.04M -12,470 -87%
GC
3433
Gibson Capital
Pennsylvania
$298K -$86.5K -530 -22%
AF
3434
Atala Financial
California
$297K
UAML
3435
US Asset Management LLC
Pennsylvania
$297K
CAAM
3436
Cornerstone Advisors Asset Management
Pennsylvania
$297K
DP
3437
Denver PWM
Colorado
$296K +$304K +1,861 New
ELM
3438
Elite Life Management
Florida
$296K -$13.4K -82 -4%
MF
3439
Meridian Financial
Massachusetts
$295K
FCA
3440
Fortis Capital Advisors
Kansas
$295K +$37.5K +230 +14%
LD
3441
Lipe & Dalton
New York
$295K
SWA
3442
ShankerValleau Wealth Advisors
Illinois
$293K
EA
3443
Eclectic Associates
California
$293K -$17.5K -107 -5%
AIS
3444
AM Investment Strategies
Tennessee
$293K +$81.4K +499 +37%
RCM
3445
Ridgepath Capital Management
Tennessee
$293K +$1.63K +10 +0.5%
RFA
3446
Rollins Financial Advisors
New York
$293K -$50.3K -308 -14%
LCGC
3447
Legacy Capital Group California
California
$292K +$37.9K +232 +15%
WSFG
3448
Wall Street Financial Group
Illinois
$292K +$299K +1,831 New
TNAM
3449
Terra Nova Asset Management
New York
$291K +$163 +1 +0.1%
SC
3450
Seldon Capital
California
$291K

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.