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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
LFP
3401
Leeward Financial Partners
Washington
$309K -$3.14M -19,261 -91%
FDW
3402
Fourth Dimension Wealth
Ohio
$308K -$59.4K -364 -16%
SIM
3403
Sterling Investment Management
Arizona
$308K
RFS
3404
Richardson Financial Services
Massachusetts
$308K -$9.3K -57 -3%
CWA
3405
CogentBlue Wealth Advisors
Tennessee
$308K +$67.1K +411 +27%
HWM
3406
Howard Wealth Management
Connecticut
$307K +$3.26K +20 +1%
PFWA
3407
Paces Ferry Wealth Advisors
Georgia
$307K +$1.47K +9 +0.5%
CFSG
3408
Clark Financial Services Group
Missouri
$307K +$11.6K +71 +4%
AFW
3409
Avantra Family Wealth
Pennsylvania
$306K +$9.79K +60 +3%
FPWM
3410
FSB Premier Wealth Management
Iowa
$306K -$3.26K -20 -1%
PPC
3411
Park Place Capital
Alabama
$305K -$27.9K -171 -8%
MAG
3412
Mayfair Advisory Group
Alabama
$305K -$22.2K -136 -6%
CA
3413
Claris Advisors
Missouri
$305K +$313K +1,916 New
FWA
3414
FORM Wealth Advisors
Wisconsin
$305K
SEA
3415
Stegent Equity Advisors
Texas
$304K -$725K -4,442 -70%
AF
3416
Alerus Financial
North Dakota
$304K -$22.5K -138 -7%
FIC
3417
Family Investment Center
Missouri
$304K
SFWA
3418
Summit Financial Wealth Advisors
Louisiana
$304K +$19.9K +122 +7%
CWA
3419
Centerline Wealth Advisors
Kentucky
$304K -$12.4K -76 -4%
BWP
3420
Bernardo Wealth Planning
Pennsylvania
$303K +$7.34K +45 +2%
PWA
3421
Provenance Wealth Advisors
Florida
$303K
DFG
3422
Demars Financial Group
Washington
$302K -$46.7M -286,252 -99%
GMFG
3423
Greater Midwest Financial Group
Minnesota
$302K +$309K +1,893 New
BLAM
3424
Bourne Lent Asset Management
New York
$301K
KWM
3425
Kiker Wealth Management
Georgia
$301K -$1.47K -9 -0.5%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.