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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
LI
3301
Latash Investments
Alaska
$340K
COFSG
3302
Carbahal Olsen Financial Services Group
California
$339K
BWMG
3303
Barnes Wealth Management Group
California
$339K -$7.83K -48 -2%
MSG
3304
Main Street Group
Virginia
$339K -$31.7K -194 -8%
GFA
3305
Gladwyn Financial Advisors
Virginia
$339K +$347K +2,126 New
CWA
3306
Canvas Wealth Advisors
Kansas
$339K -$94K -576 -21%
AWM
3307
Avaii Wealth Management
Wisconsin
$338K +$30.7K +188 +10%
CCM
3308
Chiron Capital Management
Florida
$338K +$8.16K +50 +2%
SWMG
3309
Signature Wealth Management Group
Georgia
$338K +$653 +4 +0.2%
UW
3310
Unique Wealth
Florida
$337K -$3.75K -23 -1%
APM
3311
Advanced Portfolio Management
New York
$337K
MWP
3312
Madison Wealth Partners
Wisconsin
$336K +$163 +1 +0%
TC
3313
TradeLink Capital
Illinois
$335K +$343K +2,100 New
HAM
3314
Harmony Asset Management
Arizona
$335K
AIM
3315
Arcadia Investment Management
Michigan
$335K -$28.6K -175 -8%
EIG
3316
Ellenbecker Investment Group
Wisconsin
$334K +$1.47K +9 +0.4%
AFAS
3317
Acorn Financial Advisory Services
Virginia
$334K -$32K -196 -9%
EWP
3318
Elevation Wealth Partners
California
$333K
EWM
3319
Elevatus Welath Management
New York
$333K +$26.8K +164 +9%
CCA
3320
Cadent Capital Advisors
Oklahoma
$333K -$31.7K -194 -9%
MA
3321
Mezzasalma Advisors
New Jersey
$333K -$97.9K -600 -22%
RAM
3322
Rempart Asset Management
Canada
$333K -$16.3K -100 -5%
AFA
3323
Antonelli Financial Advisors
Michigan
$332K
SWAG
3324
Spectrum Wealth Advisory Group
California
$332K
AI
3325
AXS Investments
New York
$332K -$113K -695 -25%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.