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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
FFP
3201
Freedom Financial Partners
Minnesota
$388K -$64.6K -396 -14%
TCWM
3202
Total Clarity Wealth Management
Illinois
$388K +$29.5K +181 +8%
PCM
3203
Park Capital Management
Wisconsin
$388K -$15K -92 -4%
LFG
3204
Lockerman Financial Group
California
$387K -$19.1K -117 -5%
GSIS
3205
Global Strategic Investment Solutions
Arizona
$387K -$11.6K -71 -3%
LBC
3206
Leigh Baldwin & Co
New York
$387K +$31.5K +193 +9%
SEEDPG
3207
S.E.E.D. Planning Group
New York
$387K +$43.4K +266 +12%
PFG
3208
Pinnacle Financial Group
Illinois
$386K +$17.6K +108 +5%
CCG
3209
Catalina Capital Group
California
$386K -$178K -1,093 -31%
NCM
3210
Next Capital Management
New York
$385K +$89.3K +547 +29%
BWA
3211
Bordeaux Wealth Advisors
California
$384K -$540K -3,306 -58%
LCM
3212
Lazari Capital Management
California
$383K -$20.1K -123 -5%
MAA
3213
Matrix Asset Advisors
New York
$383K -$14.7K -90 -4%
TWA
3214
Talisman Wealth Advisors
New Jersey
$383K
CBUSF
3215
Construction & Building Unions Superannuation Fund
Australia
$382K -$114K -700 -23%
EC
3216
Enhancing Capital
Pennsylvania
$382K
HIS
3217
Horizon Investment Services
Indiana
$382K +$57.9K +355 +17%
CCWM
3218
Correct Capital Wealth Management
Missouri
$381K +$653 +4 +0.2%
FW
3219
FullCircle Wealth
Texas
$380K +$79.8K +489 +24%
HPM
3220
Hoxton Planning & Management
West Virginia
$380K -$28.7K -176 -7%
CWA
3221
Clearview Wealth Advisors
Oregon
$380K -$1.31K -8 -0.3%
RA
3222
Rise Advisors
New York
$379K +$5.71K +35 +1%
DFP
3223
Defined Financial Planning
California
$379K -$20.9K -128 -5%
MCA
3224
Maryland Capital Advisors
Maryland
$379K +$88.1K +540 +29%
PPC
3225
Pennington Partners & Co
Maryland
$379K -$24.2K -148 -6%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.