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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
FWP
3151
Falcon Wealth Planning
California
$421K -$79.2K -485 -16%
WCM
3152
Weik Capital Management
Pennsylvania
$421K -$4.9K -30 -1%
LAS
3153
LWM Advisory Services
Florida
$420K -$27.9K -171 -6%
BIM
3154
Bullseye Investment Management
Ohio
$420K
SL
3155
Salomon & Ludwin
Virginia
$420K -$72.6K -445 -15%
WAS
3156
Wealth Advisory Solutions
Indiana
$419K +$220K +1,348 +105%
AWG
3157
Altus Wealth Group
Colorado
$418K -$25.8K -158 -6%
PCH
3158
PGIM Custom Harvest
New Jersey
$417K -$74.3K -455 -15%
SIM
3159
SSI Investment Management
California
$417K -$364K -2,232 -46%
DA
3160
Drake & Associates
Wisconsin
$417K +$427K +2,615 New
WMP
3161
Wealth Management Partners
Arizona
$416K +$11.6K +71 +3%
PFM
3162
Peak Financial Management
Massachusetts
$416K -$16.3K -100 -4%
GBWM
3163
Granite Bay Wealth Management
New Hampshire
$415K +$150K +918 +55%
SC
3164
SummitTX Capital
Texas
$414K -$510K -3,124 -55%
FA
3165
Fagan Associates
New York
$414K
GS
3166
GTS Securities
New York
$413K -$3.56M -21,824 -89%
BWM
3167
Base Wealth Management
Florida
$413K -$66.4K -407 -14%
SWM
3168
Sagace Wealth Management
Florida
$412K -$1.47K -9 -0.3%
1WM
3169
1858 Wealth Management
Ohio
$412K -$11.4K -70 -3%
PAS
3170
PKS Advisory Services
New York
$412K +$114K +698 +37%
YWS
3171
Yarger Wealth Strategies
Ohio
$409K +$50.8K +311 +14%
AFG
3172
Altiora Financial Group
Ohio
$408K
LSWM
3173
Lorne Steinberg Wealth Management
Canada
$407K
RFP
3174
RCS Financial Planning
Maryland
$407K +$816 +5 +0.2%
CFG
3175
Carr Financial Group
Massachusetts
$406K -$1.96K -12 -0.5%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.