Procter & Gamble
3,985 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 224 funds opening new positions, 1,696 increasing their positions, 1,663 reducing their positions, and 190 closing their positions.
23% more call options, than puts
Call options by funds: $2.23B | Put options by funds: $1.81B
18% more first-time investments, than exits
New positions opened: 224 | Existing positions closed: 190
2% more repeat investments, than reductions
Existing positions increased: 1,696 | Existing positions reduced: 1,663
1% more capital invested
Capital invested by funds: $230B → $232B (+$2.47B)
0.31% more ownership
Funds ownership: 68.51% → 68.83% (+0.31%)
1% less funds holding
Funds holding: 4,022 → 3,985 (-37)
14% less funds holding in top 10
Funds holding in top 10: 84 → 72 (-12)
Top Buyers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Charles Schwab
San Francisco,
California
|
+$3.42B |
| 2 |
JP Morgan Chase
New York
|
+$1.97B |
| 3 |
Franklin Resources
San Mateo,
California
|
+$595M |
| 4 |
Fidelity Investments
Boston,
Massachusetts
|
+$512M |
| 5 |
Capital World Investors
Los Angeles,
California
|
+$460M |
Top Sellers
| Rank | Fund | Capital Flow |
|---|---|---|
| 1 |
Assenagon Asset Management
Senningerberg,
Luxembourg
|
-$518M |
| 2 |
Corient Private Wealth
Miami,
Florida
|
-$475M |
| 3 |
GQG Partners
Ft. Lauderdale,
Florida
|
-$475M |
| 4 |
Renaissance Technologies
New York
|
-$428M |
| 5 |
Capital International Investors
Los Angeles,
California
|
-$399M |
PG Hedge Fund Activity: Q1 2026 in Review
3,985 of the 8,127 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.
Buyers outnumbered sellers: 224 funds opened new PG positions and 190 closed out — a net gain of 34 holders — while 1,696 added to existing stakes and 1,663 trimmed.
The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.
- 3,985 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
- Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
- 224 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +34 holders.
- The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
- The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.
Based on aggregated 13F filings for Q1 2026.