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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
LA
2976
Latitude Advisors
Florida
$510K -$6.37K -39 -1%
MUAMU
2977
Mitsubishi UFJ Asset Management (UK)
United Kingdom
$510K +$163K +1,000 +45%
PMG
2978
ProVise Management Group
Florida
$509K -$13.9K -85 -3%
GA
2979
GSG Advisors
New Jersey
$508K +$7.02K +43 +1%
BWFA
2980
Baltimore-Washington Financial Advisors
Maryland
$508K +$58.4K +358 +13%
CC
2981
Climber Capital
Switzerland
$507K
GPW
2982
Gentry Private Wealth
Kansas
$506K +$4.9K +30 +1%
SC
2983
Schubert & Co
Texas
$506K +$21.4K +131 +4%
MGWM
2984
Marks Group Wealth Management
Minnesota
$506K
SA
2985
Skyline Advisors
Washington
$505K -$6.53K -40 -1%
BBWP
2986
Beacon Bridge Wealth Partners
Pennsylvania
$505K -$32.5K -199 -6%
AWA
2987
AGH Wealth Advisors
Kansas
$504K +$47K +288 +10%
CICC
2988
Capital Investment Counsel (Colorado)
Colorado
$504K +$19.3K +118 +4%
CIA
2989
Cape Investment Advisory
Georgia
$503K -$16.8K -103 -3%
SIC
2990
SJS Investment Consulting
Ohio
$503K -$10.3K -63 -2%
CCM
2991
Charter Capital Management
Wisconsin
$503K +$515K +3,156 New
FPGK
2992
Financial Partners Group (Kansas)
Kansas
$502K +$5.39K +33 +1%
SA
2993
Sylvest Advisors
Texas
$502K -$1.79K -11 -0.3%
SWM
2994
Scissortail Wealth Management
Oklahoma
$502K +$490 +3 +0.1%
CL
2995
COWA LLC
Oklahoma
$501K +$87.8K +538 +21%
MAG
2996
M3 Advisory Group
Massachusetts
$499K +$1.14K +7 +0.2%
WF
2997
Whelan Financial
California
$499K +$5.55K +34 +1%
SFG
2998
Sather Financial Group
Texas
$498K
BFM
2999
Boothbay Fund Management
New York
$498K +$299K +1,833 +142%
FC
3000
Fulcrum Capital
Washington
$498K

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.