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Procter & Gamble

3,986 hedge funds and large institutions have $232B invested in Procter & Gamble in 2026 Q1 according to their latest regulatory filings, with 225 funds opening new positions, 1,696 increasing their positions, 1,663 reducing their positions, and 190 closing their positions.

New
Increased
Maintained
Reduced
Closed

23% more call options, than puts

Call options by funds: $2.23B | Put options by funds: $1.81B

18% more first-time investments, than exits

New positions opened: 225 | Existing positions closed: 190

2% more repeat investments, than reductions

Existing positions increased: 1,696 | Existing positions reduced: 1,663

1% more capital invested

Capital invested by funds: $230B → $232B (+$2.47B)

0.31% more ownership

Funds ownership: 68.51%68.83% (+0.31%)

1% less funds holding

Funds holding: 4,0223,986 (-36)

14% less funds holding in top 10

Funds holding in top 10: 8472 (-12)

Holders
3,986
Holders Change
-36
Holders Change %
-0.9%
% of All Funds
49.05%
Holding in Top 10
72
Holding in Top 10 Change
-12
Holding in Top 10 Change %
-14.29%
% of All Funds
0.89%
New
225
Increased
1,696
Reduced
1,663
Closed
190
Calls
$2.23B
Puts
$1.81B
Net Calls
+$417M
Net Calls Change
+$135M
Name Holding Trade Value Shares
Change
Change in
Stake
SHWM
2926
Smith & Howard Wealth Management
Georgia
$484K -$1.82K -12 -0.4%
FWP
2927
Fiduciary Wealth Partners
Massachusetts
$483K -$79.4K -524 -14%
MGWM
2928
Marks Group Wealth Management
Minnesota
$481K +$6.37K +42 +1%
LFA
2929
Laraway Financial Advisors
Minnesota
$481K -$37.9K -250 -7%
APM
2930
a16z Perennial Management
California
$481K
LEA
2931
Legacy Edge Advisors
New York
$480K +$18.8K +124 +4%
CL
2932
COWA LLC
Oklahoma
$479K +$50.2K +331 +11%
AI
2933
Auour Investments
Massachusetts
$479K
EWA
2934
Emergent Wealth Advisors
New York
$478K +$214K +1,414 +75%
CSWG
2935
Cardinal Strategic Wealth Guidance
Kentucky
$477K +$2.88K +19 +0.6%
GTAM
2936
Global Trust Asset Management
Florida
$477K -$72.2K -476 -13%
AWM
2937
Abound Wealth Management
Tennessee
$477K -$26.8K -177 -5%
QCIG
2938
Quad-Cities Investment Group
Iowa
$476K +$455 +3 +0.1%
SSW
2939
Stone Summit Wealth
Florida
$475K -$22K -145 -4%
AW
2940
Alchemi Wealth
Connecticut
$475K +$1.67K +11 +0.3%
MP
2941
Moment Partners
California
$474K -$455 -3 -0.1%
FCM
2942
Fortis Capital Management
Washington
$474K -$73.5K -485 -13%
PAG
2943
Private Advisory Group
Washington
$474K +$148K +979 +43%
ACA
2944
Ascension Capital Advisors
Texas
$474K +$497K +3,280 New
CFG
2945
Copley Financial Group
California
$473K -$32.6K -215 -6%
WLG
2946
Williamson Legacy Group
Indiana
$471K -$303 -2 -0.1%
VAM
2947
Verity Asset Management
North Carolina
$471K +$495K +3,263 New
BEW
2948
Burton Enright Welch
California
$471K +$29.1K +192 +6%
PFA
2949
Professional Financial Advisors
Nebraska
$470K -$3.49K -23 -0.7%
PCM
2950
Passive Capital Management
Maryland
$470K +$12.7K +84 +3%

PG Hedge Fund Activity: Q1 2026 in Review

3,986 of the 8,127 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q1 2026, worth a combined $232B — up 1.1% from $230B a quarter earlier.

Buyers outnumbered sellers: 225 funds opened new PG positions and 190 closed out — a net gain of 35 holders — while 1,696 added to existing stakes and 1,663 trimmed.

The largest buyer was Charles Schwab, adding an estimated $3.42B. The largest seller was Assenagon Asset Management, cutting an estimated $518M.

  • 3,986 institutional investors held Procter & Gamble (PG) as of Q1 2026, down from 4,022 in Q4 2025.
  • Funds reported $232B of Procter & Gamble stock for Q1 2026, up 1.1% quarter-over-quarter.
  • 225 funds opened new Procter & Gamble positions in Q1 2026 and 190 closed out, a net change of +35 holders.
  • The largest Procter & Gamble buyer in Q1 2026 was Charles Schwab, an estimated $3.42B added.
  • The largest Procter & Gamble seller in Q1 2026 was Assenagon Asset Management, an estimated $518M sold.

Based on aggregated 13F filings for Q1 2026.