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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
BTC
2751
Bank & Trust Company
Illinois
$658K
GCM
2752
Generation Capital Management
New York
$658K
FFA
2753
Frazier Financial Advisors
Ohio
$657K +$33.6K +206 +5%
GPA
2754
Guidance Point Advisors
Massachusetts
$657K -$4.24K -26 -0.6%
LIM
2755
Longfellow Investment Management
Massachusetts
$655K +$283K +1,734 +73%
BDPWM
2756
Barnes Dennig Private Wealth Management
Ohio
$654K -$31K -190 -4%
BSB
2757
Bangor Savings Bank
Maine
$653K -$62.2K -381 -8%
QFA
2758
Quantum Financial Advisors
California
$652K +$85.9K +526 +15%
WQ
2759
Wealth Quarterback
New Jersey
$652K +$27.4K +168 +4%
FMP
2760
Financial Management Professionals
Texas
$651K -$41K -251 -6%
JSAM
2761
J. Safra Asset Management
New York
$651K -$42.6K -261 -6%
AWM
2762
Abound Wealth Management
Tennessee
$650K +$15.3K +94 +2%
KPWG
2763
KFA Private Wealth Group
Virginia
$650K -$27.7K -170 -4%
GHA
2764
GW Henssler & Associates
Georgia
$649K +$15K +92 +2%
PFA
2765
Pathway Financial Advisors
Vermont
$648K -$17.1K -105 -3%
WFA
2766
Wellspring Financial Advisors
Ohio
$647K +$16.2K +99 +3%
NFA
2767
Northwest Financial Advisors
Virginia
$646K -$174K -1,068 -21%
LF
2768
LifeSteps Financial
California
$646K -$18K -110 -3%
OIA
2769
Optimum Investment Advisors
Illinois
$646K -$18K -110 -3%
GA
2770
Guerra Advisors
Florida
$645K +$128K +783 +24%
SP
2771
Stonebrook Private
Michigan
$645K +$14K +86 +2%
DI
2772
Disciplined Investors
Texas
$645K -$6.37K -39 -1%
LC
2773
Lavaca Capital
Texas
$645K
UCB
2774
United Community Bank
South Carolina
$643K -$151K -923 -19%
PIA
2775
Pollock Investment Advisors
Michigan
$643K -$24.5K -150 -4%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.