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Procter & Gamble

4,021 hedge funds and large institutions have $230B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 402 funds opening new positions, 1,411 increasing their positions, 1,842 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

109% more first-time investments, than exits

New positions opened: 402 | Existing positions closed: 192

15% more call options, than puts

Call options by funds: $2.13B | Put options by funds: $1.84B

3% more funds holding

Funds holding: 3,8924,021 (+129)

1.53% more ownership

Funds ownership: 66.98%68.51% (+1.5%)

5% less capital invested

Capital invested by funds: $241B → $230B (-$11.1B)

18% less funds holding in top 10

Funds holding in top 10: 10384 (-19)

23% less repeat investments, than reductions

Existing positions increased: 1,411 | Existing positions reduced: 1,842

Holders
4,021
Holders Change
+129
Holders Change %
+3.31%
% of All Funds
48.91%
Holding in Top 10
84
Holding in Top 10 Change
-19
Holding in Top 10 Change %
-18.45%
% of All Funds
1.02%
New
402
Increased
1,411
Reduced
1,842
Closed
192
Calls
$2.13B
Puts
$1.84B
Net Calls
+$282M
Net Calls Change
-$423M
Name Holding Trade Value Shares
Change
Change in
Stake
SWP
2701
Semus Wealth Partners
Florida
$635K +$4.13K +28 +0.6%
JCM
2702
Jacobsen Capital Management
Utah
$635K -$18.7K -127 -3%
CC
2703
Cadinha & Co
Hawaii
$635K -$1.77K -12 -0.3%
AA
2704
Auxano Advisors
Washington
$633K -$417K -2,831 -39%
SWM
2705
Shakespeare Wealth Management
Wisconsin
$630K -$13.4K -91 -2%
JFA
2706
JNBA Financial Advisors
Minnesota
$630K +$9.73K +66 +2%
BWM
2707
BAM Wealth Management
Colorado
$629K -$3.83K -26 -0.6%
WCM
2708
Wedge Capital Management
North Carolina
$629K +$57.7K +391 +10%
EMAM
2709
Encompass More Asset Management
California
$629K -$8.85K -60 -1%
PA
2710
Promethium Advisors
Maryland
$629K -$26.1K -177 -4%
CA
2711
Cortland Associates
Missouri
$628K -$366K -2,481 -36%
MW
2712
Members Wealth
Pennsylvania
$627K +$1.18K +8 +0.2%
SAM
2713
Sequent Asset Management
Texas
$627K -$66.2K -449 -9%
PLFS
2714
Provident Living Financial Services
Utah
$627K +$645K +4,374 New
PWC
2715
Pathfinder Wealth Consulting
North Carolina
$626K +$644K +4,368 New
MFG
2716
Magnus Financial Group
New York
$625K +$52.2K +354 +9%
BTC
2717
Bank & Trust Company
Illinois
$625K +$33.3K +226 +5%
ARC
2718
Advisor Resource Council
Texas
$625K +$601K +4,078 New
TIP
2719
Tandem Investment Partners
New Jersey
$624K -$79.3K -538 -11%
LPAM
2720
Lodestar Private Asset Management
California
$624K +$78.7K +534 +14%
FNBSF
2721
First National Bank Sioux Falls
South Dakota
$623K -$2.21K -15 -0.3%
SDAM
2722
Shulman DeMeo Asset Management
New York
$622K -$1.18K -8 -0.2%
EIA
2723
Edgemoor Investment Advisors
Maryland
$622K -$51.6K -350 -7%
SMA
2724
Seven Mile Advisory
New Jersey
$622K -$125K -845 -16%
B
2725
Birchbrook
Maine
$621K +$8.11K +55 +1%