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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
SWA
2651
Strategies Wealth Advisors
Michigan
$723K +$30.8K +189 +4%
FWP
2652
Firethorn Wealth Partners
Georgia
$722K -$87.3K -535 -11%
MWA
2653
Meridian Wealth Advisors
Texas
$722K -$101K -617 -12%
PWM
2654
Prentice Wealth Management
New York
$722K +$8.32K +51 +1%
TA
2655
TruWealth Advisors
Louisiana
$722K -$653 -4 -0.1%
GWAM
2656
Guardian Wealth Advisors (Minnesota)
Minnesota
$722K +$39.3K +241 +6%
CPBTD
2657
Central Pacific Bank - Trust Division
Hawaii
$721K -$11.9K -73 -2%
LJAC
2658
L.J. Altfest & Co
New York
$720K +$8.49K +52 +1%
MWS
2659
MFA Wealth Services
California
$720K +$7.18K +44 +1%
VFPW
2660
Vantage Financial Partners (Wisconsin)
Wisconsin
$719K -$31.3K -192 -4%
WIC
2661
Whitegate Investment Counselors
New Hampshire
$719K
EIA
2662
Edgemoor Investment Advisors
Maryland
$718K +$9.3K +57 +1%
MIC
2663
Meridian Investment Counsel
California
$717K +$39K +239 +6%
SFB
2664
STAR Financial Bank
Indiana
$717K -$59.9K -367 -8%
AIS
2665
American Investment Services
Massachusetts
$716K -$164K -1,006 -18%
FC
2666
FCA Corp
Texas
$716K -$1.63K -10 -0.2%
EFP
2667
Elser Financial Planning
Indiana
$716K -$816 -5 -0.1%
AFIA
2668
America First Investment Advisors
Nebraska
$716K
EMAM
2669
Encompass More Asset Management
California
$715K -$167K -1,026 -19%
CIA
2670
Compass Ion Advisors
Pennsylvania
$714K +$2.29K +14 +0.3%
SWP
2671
Semus Wealth Partners
Florida
$713K -$12.4K -76 -2%
SSA
2672
SSA Swiss Advisors
$713K -$127K -776 -15%
TCB
2673
Texas Capital Bancshares
Texas
$713K -$5.39K -33 -0.7%
AL
2674
ADE LLC
Maryland
$711K -$18.8K -115 -3%
TT
2675
TI-Trust
Illinois
$711K +$48.5K +297 +7%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.