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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
WAG
2601
Wheelhouse Advisory Group
Missouri
$777K +$3.59K +22 +0.5%
HIS
2602
Harvest Investment Services
Illinois
$776K -$163K -1,000 -17%
PSB
2603
Piscataqua Savings Bank
New Hampshire
$775K +$6.37K +39 +0.8%
MPIA
2604
Milestones Private Investment Advisors
New York
$775K +$794K +4,863 New
HFRG
2605
Houlihan Financial Resource Group
Virginia
$774K +$653 +4 +0.1%
KCAM
2606
Kagan Cocozza Asset Management
New Jersey
$774K +$2.12K +13 +0.3%
SAM
2607
Sequent Asset Management
Texas
$773K
NMCM
2608
Nicholson Meyer Capital Management
Missouri
$771K -$60.6K -371 -7%
FAG
2609
Fortitude Advisory Group
Washington
$769K +$5.71K +35 +0.7%
KWM
2610
Koa Wealth Management
California
$769K +$787K +4,824 New
GB
2611
Goepper Burkhardt
South Carolina
$768K -$16.3K -100 -2%
RFA
2612
Resurgent Financial Advisors
Georgia
$768K -$11.3K -69 -1%
CFP
2613
Curran Financial Partners
South Carolina
$765K +$29.4K +180 +4%
FFG
2614
Frisch Financial Group
New York
$765K +$24.2K +148 +3%
MFG
2615
Magnus Financial Group
New York
$763K +$979 +6 +0.1%
PTCG
2616
Pring Turner Capital Group
California
$760K -$97.9K -600 -11%
AR
2617
Apeiron RIA
Texas
$757K -$60.2K -369 -7%
ICM
2618
IMS Capital Management
Oregon
$756K +$26.9K +165 +4%
RSWA
2619
Robinson Smith Wealth Advisors
Maine
$753K +$7.34K +45 +1%
AMCA
2620
Arthur M. Cohen & Associates
Illinois
$752K
CSC
2621
Caldwell Sutter Capital
California
$751K +$2.12K +13 +0.3%
IWP
2622
Invenio Wealth Partners
Florida
$751K +$199K +1,217 +35%
MAM
2623
Morse Asset Management
Connecticut
$749K -$53.9K -330 -7%
KA
2624
Kozak & Associates
Colorado
$745K +$4.41K +27 +0.6%
CRWM
2625
Castle Rock Wealth Management
California
$745K -$28.1K -172 -3%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.