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Procter & Gamble

3,955 hedge funds and large institutions have $259B invested in Procter & Gamble in 2025 Q2 according to their latest regulatory filings, with 168 funds opening new positions, 1,588 increasing their positions, 1,760 reducing their positions, and 166 closing their positions.

New
Increased
Maintained
Reduced
Closed

62% more call options, than puts

Call options by funds: $2.85B | Put options by funds: $1.75B

1% more first-time investments, than exits

New positions opened: 168 | Existing positions closed: 166

0.12% less ownership

Funds ownership: 68.66%68.53% (-0.12%)

10% less repeat investments, than reductions

Existing positions increased: 1,588 | Existing positions reduced: 1,760

1% less funds holding

Funds holding: 4,0133,955 (-58)

5% less capital invested

Capital invested by funds: $274B → $259B (-$14.7B)

37% less funds holding in top 10

Funds holding in top 10: 213134 (-79)

Holders
3,955
Holders Change
-58
Holders Change %
-1.45%
% of All Funds
52.07%
Holding in Top 10
134
Holding in Top 10 Change
-79
Holding in Top 10 Change %
-37.09%
% of All Funds
1.76%
New
168
Increased
1,588
Reduced
1,760
Closed
166
Calls
$2.85B
Puts
$1.75B
Net Calls
+$1.09B
Net Calls Change
-$53.5M
Name Holding Trade Value Shares
Change
Change in
Stake
LAMNM
2551
Longview Asset Management (New Mexico)
New Mexico
$828K
SPA
2552
Sherbrooke Park Advisers
New York
$828K +$848K +5,194 New
FSC
2553
Full Sail Capital
Oklahoma
$827K -$83.4K -511 -9%
SAM
2554
Seelaus Asset Management
New Jersey
$826K
1M
2555
1248 Management
Missouri
$825K
CCA
2556
Cottonwood Capital Advisors
Utah
$824K +$653 +4 +0.1%
EFG
2557
Ethos Financial Group
Pennsylvania
$823K +$9.63K +59 +1%
NQWM
2558
Northwest Quadrant Wealth Management
Oregon
$823K -$39.3K -241 -4%
AAG
2559
Armstrong Advisory Group
Massachusetts
$822K -$40.3K -247 -5%
AA
2560
Alesco Advisors
New York
$820K +$344K +2,109 +69%
HPBT
2561
Hickory Point Bank & Trust
Illinois
$820K
HWM
2562
HighMark Wealth Management
Minnesota
$819K +$261K +1,602 +45%
WG
2563
Winton Group
United Kingdom
$817K +$837K +5,126 New
BDA
2564
Borer Denton & Associates
Pennsylvania
$815K
CWA
2565
CM Wealth Advisors
Ohio
$813K -$215K -1,318 -21%
PCA
2566
Providence Capital Advisors
North Carolina
$813K +$399K +2,444 +92%
ES
2567
Eagle Strategies
New York
$811K +$2.77K +17 +0.3%
LSPW
2568
Lake Street Private Wealth
Illinois
$811K +$299K +1,831 +56%
IDBONY
2569
Israel Discount Bank of New York
New York
$810K -$3.1K -19 -0.4%
FDDB
2570
Fidelity D&D Bancorp
Pennsylvania
$810K -$105K -645 -11%
WLIM
2571
White Lighthouse Investment Management
Massachusetts
$809K -$4.73K -29 -0.6%
PWM
2572
Proathlete Wealth Management
Florida
$808K +$3.1K +19 +0.4%
EA
2573
Emerald Advisors
Washington
$807K +$111K +677 +15%
WC
2574
Weil Company
California
$806K +$1.96K +12 +0.2%
GWM
2575
Gibbs Wealth Management
Georgia
$805K +$211K +1,290 +34%

PG Hedge Fund Activity: Q2 2025 in Review

3,955 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q2 2025, worth a combined $259B — down 5.4% from $274B a quarter earlier.

Buyers outnumbered sellers: 168 funds opened new PG positions and 166 closed out — a net gain of 2 holders — while 1,588 added to existing stakes and 1,760 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $902M. The largest seller was Wellington Management Group, cutting an estimated $1.38B.

  • 3,955 institutional investors held Procter & Gamble (PG) as of Q2 2025, down from 4,013 in Q1 2025.
  • Funds reported $259B of Procter & Gamble stock for Q2 2025, down 5.4% quarter-over-quarter.
  • 168 funds opened new Procter & Gamble positions in Q2 2025 and 166 closed out, a net change of +2 holders.
  • The largest Procter & Gamble buyer in Q2 2025 was T. Rowe Price Associates, an estimated $902M added.
  • The largest Procter & Gamble seller in Q2 2025 was Wellington Management Group, an estimated $1.38B sold.

Based on aggregated 13F filings for Q2 2025.