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Procter & Gamble

4,003 hedge funds and large institutions have $273B invested in Procter & Gamble in 2024 Q4 according to their latest regulatory filings, with 475 funds opening new positions, 1,587 increasing their positions, 1,518 reducing their positions, and 120 closing their positions.

New
Increased
Maintained
Reduced
Closed

296% more first-time investments, than exits

New positions opened: 475 | Existing positions closed: 120

31% more call options, than puts

Call options by funds: $2.61B | Put options by funds: $1.99B

8% more funds holding

Funds holding: 3,7194,003 (+284)

5% more repeat investments, than reductions

Existing positions increased: 1,587 | Existing positions reduced: 1,518

0.3% more ownership

Funds ownership: 67.62%67.92% (+0.3%)

1% less capital invested

Capital invested by funds: $274B → $273B (-$1.6B)

6% less funds holding in top 10

Funds holding in top 10: 205192 (-13)

Holders
4,003
Holders Change
+284
Holders Change %
+7.64%
% of All Funds
52.72%
Holding in Top 10
192
Holding in Top 10 Change
-13
Holding in Top 10 Change %
-6.34%
% of All Funds
2.53%
New
475
Increased
1,587
Reduced
1,518
Closed
120
Calls
$2.61B
Puts
$1.99B
Net Calls
+$619M
Net Calls Change
+$373M
Name Holding Trade Value Shares
Change
Change in
Stake
TC
2551
TAP Consulting
Missouri
$888K -$1.7K -10 -0.2%
SMG
2552
Smart Money Group
Texas
$886K +$63K +370 +8%
CCG
2553
Coastwise Capital Group
California
$884K +$3.58K +21 +0.4%
MAM
2554
Morse Asset Management
Connecticut
$881K -$22.1K -130 -2%
SFS
2555
Security Financial Services
Indiana
$877K +$41.4K +243 +5%
HIM
2556
Hillsdale Investment Management
Ontario, Canada
$877K +$119K +700 +15%
HIG
2557
Heritage Investment Group
Florida
$877K -$12.4K -73 -1%
GB
2558
Goepper Burkhardt
South Carolina
$876K -$7.83K -46 -0.9%
AR
2559
Apeiron RIA
Texas
$875K +$111K +651 +14%
LGA
2560
Lebenthal Global Advisors
New York
$875K +$691K +4,059 +349%
SFB
2561
STAR Financial Bank
Indiana
$875K -$334K -1,963 -27%
PJWM
2562
Philip James Wealth Mangement
Georgia
$873K
LAMNM
2563
Longview Asset Management (New Mexico)
New Mexico
$872K +$886K +5,200 New
LF
2564
Lantz Financial
Illinois
$871K +$25K +147 +3%
SAA
2565
Southeast Asset Advisors
Georgia
$871K +$21.1K +124 +2%
FWP
2566
Firethorn Wealth Partners
Georgia
$870K +$8.01K +47 +0.9%
PWM
2567
Paulson Wealth Management
Illinois
$870K -$37.1K -218 -4%
SFG
2568
Seamount Financial Group
Colorado
$869K -$58.8K -345 -6%
NFA
2569
Northwest Financial Advisors
Virginia
$868K +$23.5K +138 +3%
QPWM
2570
Quadrant Private Wealth Management
Pennsylvania
$867K +$41.2K +242 +5%
KHCM
2571
Kirtland Hills Capital Management
Ohio
$866K +$125K +733 +17%
CCA
2572
Cottonwood Capital Advisors
Utah
$866K -$6.98K -41 -0.8%
CP
2573
Castleview Partners
Texas
$865K +$6.47K +38 +0.7%
MWS
2574
MFA Wealth Services
California
$864K +$877K +5,152 New
RC
2575
Randolph Company
Ohio
$862K

PG Hedge Fund Activity: Q4 2024 in Review

4,003 of the 7,593 institutional investors tracked by Wall St. Rank reported a position in Procter & Gamble (PG) for Q4 2024, worth a combined $273B — down 0.58% from $274B a quarter earlier.

Buyers outnumbered sellers: 475 funds opened new PG positions and 120 closed out — a net gain of 355 holders — while 1,587 added to existing stakes and 1,518 trimmed.

The largest buyer was BlackRock, adding an estimated $2.17B. The largest seller was GQG Partners, cutting an estimated $733M.

  • 4,003 institutional investors held Procter & Gamble (PG) as of Q4 2024, up from 3,719 in Q3 2024.
  • Funds reported $273B of Procter & Gamble stock for Q4 2024, down 0.58% quarter-over-quarter.
  • 475 funds opened new Procter & Gamble positions in Q4 2024 and 120 closed out, a net change of +355 holders.
  • The largest Procter & Gamble buyer in Q4 2024 was BlackRock, an estimated $2.17B added.
  • The largest Procter & Gamble seller in Q4 2024 was GQG Partners, an estimated $733M sold.

Based on aggregated 13F filings for Q4 2024.