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Procter & Gamble

3,978 hedge funds and large institutions have $229B invested in Procter & Gamble in 2025 Q4 according to their latest regulatory filings, with 380 funds opening new positions, 1,404 increasing their positions, 1,833 reducing their positions, and 192 closing their positions.

New
Increased
Maintained
Reduced
Closed

more first-time investments, than exits

New positions opened: | Existing positions closed:

more call options, than puts

Call options by funds: $ | Put options by funds: $

more funds holding

Funds holding:

more ownership

Funds ownership:

5% less capital invested

Capital invested by funds: $240B → $229B (-$11.2B)

19% less funds holding in top 10

Funds holding in top 10: 10383 (-20)

23% less repeat investments, than reductions

Existing positions increased: 1,404 | Existing positions reduced: 1,833

Holders
3,978
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
83
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$2.13B
Puts
$1.84B
Net Calls
Net Calls Change

Top Sellers

1 -$655M
2 -$370M
3 -$356M
4
Holocene Advisors
Holocene Advisors
New York
-$333M
5
UBS Group
UBS Group
Switzerland
-$318M
Name Holding Trade Value Shares
Change
Change in
Stake
BIG
2526
Brookwood Investment Group
Arizona
$765K
PPW
2527
Pasadena Private Wealth
California
$765K
WAG
2528
Wilkerson Advisory Group
Missouri
$761K
WLIM
2529
White Lighthouse Investment Management
Massachusetts
$760K
BC
2530
BDFS Capital
Delaware
$759K
CWM
2531
Cabot Wealth Management
Massachusetts
$759K
WH
2532
Willner & Heller
California
$759K
PWM
2533
Proathlete Wealth Management
Florida
$757K
RPA
2534
Rock Point Advisors
Vermont
$755K
RCM
2535
Raleigh Capital Management
North Carolina
$754K
WC
2536
Weil Company
California
$753K
JC
2537
Joho Capital
New York
$752K
SEP
2538
Signature Equity Partners
Ohio
$752K
TAP
2539
TSG Advice Partners
Ohio
$752K
QFA
2540
Quantum Financial Advisors
California
$752K
NL
2541
NorthAvenue LLC
Ohio
$751K
JF
2542
JSF Financial
California
$751K
FFO
2543
Fiduciary Family Office
Florida
$748K
BFG
2544
Beto Financial Group
Idaho
$748K
ARA
2545
Approach Retirement Advisors
Alabama
$748K
SWA
2546
Strategies Wealth Advisors
Michigan
$746K
SI
2547
Severin Investments
Missouri
$745K
HWM
2548
HighMark Wealth Management
Minnesota
$745K
MCP
2549
Miller Capital Partners
Michigan
$743K
FG
2550
Foster Group
Iowa
$742K