Nike

NKE

Market cap $101B

NKE's 20% y/y rise in running signals its comeback as innovation and athlete-driven storytelling reignite consumer demand.

Nike CEO Elliott Hill hit one year at the helm of the sportswear giant. Hill took the reins as sales declined and demand weakened in key markets.

There's a fine line between a company working through adversity and a business in permanent decline. Long-term investing often involves distinguishing between the two.

Dividend investors, who look for a steady stream of growing income, often gravitate to brands with staying power. Home Depot (HD -0.48%), the largest home improvement retailer, and Nike (NKE -4.13%), a leader in athletic apparel, both fit that description.

Bureau of Labor Statistics reportedly recalls workers to prepare September CPI data despite the ongoing government shutdown, aiming for timely release before the Fed meeting. Piper Sandler's teen survey highlights Nike (NKE) as the top clothing and footwear brand, with e.l.f.

Nike (NKE -1.49%) needs to get back to its winning ways. Due to strategic missteps by the prior leadership team, shares have fallen 61% from their record high nearly four years ago (as of Oct. 7).

Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.

On October 8, 2025, Lancaster Investment Management disclosed in an SEC filing that it sold its entire position in NIKE (NKE 0.23%) during the quarter ended September 30, 2025, in an estimated $24.82 million trade.

NKE's slide below its 200-day SMA underscores waning momentum as its strategic reset and premium valuation test investor confidence.

Despite being a leader in the global sportswear market, Nike (NKE -3.17%) has made it extremely easy for investors to be bearish about its business lately. In the past five years, its share price has tanked by 43% (as of Oct. 3).