Nike

NKE

Market cap $68.2B

Apple CEO Tim Cook purchased 25,000 shares of Nike stock in April. Nike recently beat analysts' estimates amid a concerted effort to improve its financial performance.

Nike trades near a 4% dividend yield after a sharp price decline, with downside risks seen as minimal unless a dividend cut occurs. Despite a double-beat in Q3 earnings, soft FY26 guidance and persistent international headwinds drove the stock to new 52-week lows. Free cash flow has dropped sharply, raising the payout ratio above 100% and making a dividend cut likely within 6–12 months if pressures persist.

Jim Cramer is no stranger to sharing his thoughts on stocks, as he is featured daily across financial television programming. Some investors follow his thoughts and may invest in the picks he makes, while others may do the opposite and invest against his picks, or the "Inverse Cramer," as it has become known.

CNBC's Jim Cramer discusses his investment in Nike, adding that he has "a huge case of buyer's remorse," during the Investing Club Monthly Meeting on Thursday. Join the Club to get more of Cramer's market insights: No fiduciary obligation or duty exists or is created by receiving Investing Club information.

Apple boss Tim Cook has once again put personal capital behind Nike, buying additional shares this week even as the sportswear giant grapples with one of its most uncertain periods in recent years.

Nike (NYSE:NKE) remains the most recognizable name in athletic footwear.

Apple CEO Tim Cook, a longtime Nike board member, spent $1 million of his own money to buy Nike's stock as it dipped to a 12-year low.

Nike Inc (NYSE:NKE, XETRA:NKE) shares rose 3.6% to $46 on Wednesday, even as new analysis from UBS pointed to ongoing uncertainty about the company's earnings recovery and long-term margin trajectory. UBS analysts described the prevailing market discussion as a question of valuation rather than near-term momentum.

ASML Holsing (ASML) plays a crucial role, often unsung role in the AI trade, and Diane King Hall says the company is seeing the demand for its products. She goes over the company's latest earnings.

After reaching an all-time high of $179.10 in November 2021, Nike closed at $44.20 as of April 14th, which is equivalent to a ~75% decline in less than five years. The entrenched pessimism surrounding Nike's turnaround story is perfectly understandable, as the stock is currently trading at a price level last seen in October 2014, or almost 12 years ago. Apple's CEO Tim Cook and Nike's CEO Elliot Hill both purchased a noteworthy amount of shares on the open market over the last few days, signalling confidence around the turnaround plans.