Nike

NKE

Market cap $95.5B

NKE faces a 10% revenue decline in China but leans on sport-led innovations and a global playbook to restore momentum across key markets.

With Black Friday, consumers are prioritizing everyday essentials over luxury items, reflecting growing concerns about job security and the rising cost of living. More than six in 10 shoppers recently said they planned to buy necessities instead of fancier items during the holiday sales season, consultancy Deloitte reported, up from 58% last year.

The latest trading day saw Nike (NKE) settling at $64.33, representing a +1.02% change from its previous close.

Nike is the largest athletic apparel company in the world, and it has incredible brand value. It's facing challenges due to inflation, poor strategy, and intensifying competition.

Thanksgiving is upon us , followed by the busiest in-store shopping day of the year: Black Friday.

Nike's recent results have underwhelmed as the company's turnaround efforts have failed to return the company to meaningful growth. Lululemon's latest quarter featured modest overall growth, but international expansion remains particularly impressive.

These undervalued wide-moat stocks of popular brands make great gifts for others—or for yourself.

BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) plans to release its second quarter fiscal 2026 financial results on Thursday, December 18, 2025, at approximately 1:15 p.m. PT, following the close of regular stock market trading hours. Following the news release, NIKE, Inc. management will host a conference call beginning at 2:00 p.m. PT to review results. The conference call will be broadcast live over the Internet and can be accessed at https://investors.nike.com/. For those unable t.

BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE) announced today that its Board of Directors has declared a quarterly cash dividend of $0.41 per share on the Company's outstanding Class A and Class B Common Stock payable on January 2, 2026, to shareholders of record at the close of business on December 1, 2025. This represents an increase of 3 percent versus the prior quarterly dividend rate of $0.40 per share. Today's announcement marks the 24th consecutive year that NIKE has increased.

NKE and SHOO reveal contrasting strategies, demand trends and valuations as investors weigh stability against momentum.